Richard and Chris talk to Josh Loerzel of Sky Castle Toys about his career and his ongoing success in using social media to create hits. From his early days at Zing where he made a monster hit out of Stikbot, Josh talks about how he did it and the three important elements of building a social media strategy. Moreover, how has social media changed the landscape for the trade? Josh will clue you in.

The Playground Podcast is supported by Global Toy Experts, The Toy Guy,  Beacon Media Group, and the Hong Kong Trade Development Council.