SlipStream Marketing Podcast

We all take risks, large and small every day. The question is always which risks to take, not whether to take them at all. Allison Schrager explains how to measure those risks and maximize the chances of getting what we want out of life.

Bio:

Allison Schrager is an economist and award-winning journalist who has studied risky situations around the world, from battlefields to brothels, and has spent her career examining how people manage risk in their lives and careers. Allison helps people understand the science of risk-taking, and assess and maximize the upside, while minimizing the downside.

Resources:

Web: www.allisonschrager.com

Book: An economist walks into a brothel - https://www.amazon.co.uk/Economist-Walks-Into-Brothel-Unexpected/dp/0525533966

Chloe explains how to create your eCommerce MasterPlan. This starts with the right e-commerce business structure, and then adding in the Foundations (the website, the money, and the products) and then the Marketing Plan (how to create it, launch it, and improve it).

Bio:

Chloe Thomas has been working in eCommerce and digital marketing since 2002, and has written 5 books on eCommerce Marketing (including 3 bestsellers!) Through her business, E-Commerce MasterPlan, Chloe has worked with 100s of businesses to help them solve their marketing problems, and grow sales and profits.

Resources:

Podcast: eCommerce MasterPlan Podcast: https://ecommercemasterplan.com/podcast/

Book: https://ecommercemasterplan.com/books/

Chloe's new book can be purchased here:
Amazon UK:
https://www.amazon.co.uk/dp/B07Z6FSY4R/
Amazon USA
https://www.amazon.com/dp/B07Z6FSY4R/
Amazon Australia
https://www.amazon.com.au/dp/B07Z6FSY4R/

Bill Caskey explains how sales professionals can double their results with a scalable plan, based on improving Mindset (how you think, and how you see yourself) and implementing the right Mechanics (how you communicate, how you react to resistance and how you control the sales process).

Bio:

As an author coach and speaker, Bill Caskey has trained sales teams for 30 years, taught over 7500 workshops, and coached over 50,000 sales professionals. Bill proves that by abandoning the worn-out sales approaches that prospects see coming a mile away, you can radically increase your income. It requires that you develop and implement a scalable plan, think differently, and take new and different actions.

Resources:

Web Site: https://billcaskey.com/

Podcast: https://billcaskey.com/podcast/

Mike explains time-proven tips and tactics to help you define your day, filter your focus and make every moment matter, so you can boost your personal productivity.

Bio:

Mike Vardy is a writer, speaker, productivity strategist, and Founder of Productivityist. He is the author of several books, including The Front Nine: How to Start the Year You Want Anytime You Want. Mike focuses on helping people stop “doing” productive, and start “being” productive through developing practical and tactical approaches to their work and their lives.

Resources:

Web site: www.productivityist.com/book

Productivityist Podcast: https://productivityist.com/category/podcast/

Help: [email protected]

Rob & Kennedy explain how to use simple email surveys to increase engagement with prospects, tailor messaging according to individual interests, increase attendance at webinars and events, and actually make more sales.

Bio:

Rob and Kennedy are the founders of Response Suite, which uses the intelligence of surveys to get more of your customers buying more of your products, more often. As well as being successful entrepreneurs, Rob and Kennedy are also entertainers! Rob has a comedy show where he uses his skills in psychology and understanding body language, to read his audience’s mind, and Kennedy entertains with magic and hypnosis. Together, they also host the 3 Marketers Walk into a Podcast show.

Resources:

Web: https://www.responsesuite.com/

Podcast: https://blog.responsesuite.com/category/3-marketers-podcast/

$1 trial + free survey implementation call + 4-part training programme: www.responsesuitedeal.com/slipstream

After leading operations all over the world for Hilton Hotels Corporation, Marriott Hotels and Resorts and The Walt Disney Company, Lee Cockerell shares what he has learnedincluding his break-through methods for becoming a better manager and a great leader – for your employees and for your customers.

Bio:

Lee is the former Executive Vice President of Operations for the Walt Disney World® Resort. And as the Senior Operating Executive for ten years, Lee led a team of 40,000 Cast Members and was responsible for the operations of 20 resort hotels, 4 theme parks, 2 water parks, a shopping & entertainment village and the ESPN sports and recreation complex.

Resources:

Web: https://www.leecockerell.com
Podcast: Creating Disney Magic https://www.leecockerell.com/podcast/

Justin Krane explains the power of CLARITY coupled with INTENTION, when it comes to taking control of your finances. He also shows that with the right kind of planning, you have the opportunity to have the kind of financial life that you want for yourself.

Bio:

Justin Krane is a Certified Financial Planner Professional, and is the founder of Krane Financial Solutions. He's known for his savvy, pragmatic approach to financial planning, and advises his clients on how to unite their money with their lives and their businesses.

Resources:

Web: https://kranefinancialsolutions.com

Podcast: Money – You Got This https://kranefinancialsolutions.com/podcast/

Book: ‘Money – You Got This https://kranefinancialsolutions.com/book/

Melina Palmer explains the small changes that can make marketing messages more “brain friendly” and create a big difference in product programs, pricing, change initiatives, and branding, to deliver increased engagement and ROI

Bio:

Melina Palmer is the host of The Brainy Business Podcast. She helps businesses recognise the fact that the subconscious brain makes 99% of buying decisions – and small tweaks in your marketing messaging can make a big difference in conversions and ROI.

Resources:

Podcast: The Brainy Business https://thebrainybusiness.com/podcast/

Web site and Free E-Book: https://thebrainybusiness.com

Darrell Darnell talks about why podcasting is a great way to connect with others who share their same passions and interests, and what are the best practices so you can use it to build your reputation and influence potential customers.

Bio:

Darrell Darnell is the owner of Pro Podcast Solutions. He began podcasting in 2008, and in 2013 he left the corporate job he’d held for over 18 years and created Pro Podcast Solutions which is an award-winning podcast network focused on providing high-quality podcasts, as well as consulting and coaching on how to successfully plan and launch your podcast.

Resources:

http://www.propodcastsolutions.com/slipstream

Beth offers tips and advice for real-world communications challenges, such as difficult conversations, conflict, giving feedback, negotiating, and other situations that can cause stress or where the stakes are high.

Bio:

Beth Buelow is the founder of ZOPA Consulting and author of “The Introvert Entrepreneur: Amplify Your Strengths and Create Success on Your Own Terms.” As a professional coach, she’s spent the past 10 years offering support to entrepreneurs and leaders, helping them to explore their strengths, fears, and very often, their communication challenges. Beth is also the host of the 'How Can I Say This' Podcast.

Resources:

https://howcanisaythis.com/