During our program, Sean Burke, CEO of Kitedesk discusses how a company can economically create real qualified prospects to drive a forecast which drive sales. Qualified leads or prospects can have many definitions, however, from a salesperson’s perspective it is simply meant as “qualified to buy" rather than speaking to the weighted quality of the lead.

Everyone agrees that new realities of customer buying is driving changes in sales organizations and Cheatham discusses how to approach change and not get slammed in the process.In the book “Selling Vision” co-author Rick Cheatham takes us through the origins of the book and how change doesn’t have to mean one or two quarters of lower revenue when salespeople adjust. Change is a risky proposition for all sales organizations because change means confusion, hesitation and chaos as salespeople adjust to the company’s vision of a new sales approach driven by changed customer buying habits. RICK CHEATHAM leads the US Sales Practice for BTS. He works with clients such as Google, Accenture, Metlife, and IBM to drive their sales efforts into the future. Rick leads a team of over 20 consultants and conceptualizes many of the BTS solutions deployed in the US.

There were t-shirts with the saying made famous by "The Godfather" movies, and Taylor recently has told us to shake it off. Either method works, but Jay's approach isn't to just keep an eye on them or blow them off but to CONVERT them into your strongest advocates and most loyal clients. Sound impossible? You need to hear this. Matt's guest, Jay Baer has given hundreds of insightful and humorous presentations. He's an author and the founder of Convince and Convert  - a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service

Some of the most common metrics may not be what you think and in fact may be marketing myths. Everything can be measured a dozen different ways, or more. Just look at the way employment, housing sales, and other misleading, skewed statistics. Depends who you ask and how, as well as what the goal of the question is. Join Jim Obermayer and Paul Peterson, VP and General Manager of GoldMine, CRM.

Take advantage of the special deal Dave made with Lynda.com (he calls it the NetFlix of training) where you can find, in addition to Dave's 15 short but powerful videos, great training of all kinds-- 30 day free trial (normally 7 days!) go to www.davecrenshaw.com/free.  This is a great way to get started on making your strengths stronger and eliminating your weaknesses.

Dave Crenshaw is the master of helping business owners triumph over chaos. He has appeared in Time magazine, FastCompany, USA Today, and the BBC News. His first book,The Myth of Multitasking: How ‘Doing It All’ Gets Nothing Done, has been published in six languages and is a time management best seller. His latest book, The Focused Business: How Entrepreneurs Can Triumph Over Chaos, is also a small business best seller. As an author, speaker, and business coach,Dave has transformed thousands of businesses worldwide.

Zeshan Raja, Asst. Director of Partner Success at Continuum shares insights on the importance of a BDR (Backup & Disaster Recovery) plan for any MSP and IT Service company. This falls in line with Business Continuity Plans. As their customers you need to demand this. As the provider, how can you provide this and still remain profitable? Zeshan is here to tell you how to keep this costly, high-resource intensity service from killing your profits.

This is a quick, actionable lesson. Hey, it's a short show - if you already do all of this - you can share this with others who ask you your secret to SEO Ranking success!

They say content is king, but without a great call to action (CTA) it’s difficult to drive conversion and turn website visitors into qualified leads. In this edition of The Weekly Byte, we explore three important elements in a good CTA – placement, look and language. Tune in now to discover how the right visuals, location and copy can transform your CTAs into powerful, high-converting marketing messages that encourage visitors to download content and engage with you. The Weekly Byte is a video series that provides quick, digestible tips and best practices designed to help your business be successful. Get in touch with us via the comments section below if you have any questions about today’s episode or have ideas for topics you’d like to see covered in the future!

It seems the rules change all the time on what works, what gives the best results, how often, how many links, image styles - but let's get this done right and then you can engage prospects and inform clients. If you don't inform them, they won't open it anyway. Take your email marketing to the next level AND learn from this ebook from Continuum: http://bit.ly/mspradio89 Tim Busa, Senior Content Strategist at Continuum shares his best practices with you.

In this SLMA Radio program we speak with Ben Sardella, co-founder and chief revenue officer from Datanyze about how a marketing department can make good on its promise of creating qualified leads by using technology. Ask a salesperson what they need from marketing and they will say, more sales leads.  Give them more and the next time you talk to them they will say you misunderstood them and they need more qualified sales leads.