Krystal is joined again with Scott (aka Frank) as both scrape together enough energy to record a podcast from strange places. Catch up on what they've been doing since the last month (SPOILER ALERT: Not much) and how we've seen COVID-19 impact influencer life and affiliate commish margins so far.

** Side note: I apologize for the lack of enthusiasm this episode... sunnier times are ahead for all of us. 

Jessica Camerata is one of the co-founders of @theblogsocieties as well as the boss behind her own blog @mystylevita. She's explaining the importance of influencers practicing set standards across the industry and how The Blog Societies aims to educate up-and-coming influencers to run their businesses the right way.

She's also discussing how she juggles two separate companies, changes she's seen in the digital industry, and who would benefit from attending a blogger/influencer conference. 

LINKS

Website: The Blog Societies | IG: @theblogsocieties

Website: My Style Vita | IG: @mystylevita

PS: There’s some bonus recommendations and deals at the beginning of today’s podcast:

Unbox The Dress CODE: LOVELY for 10% off orders of $150+

Krystal is joined by the Influencer Marketing Manager, Rachel Terry, and Head of Business Development, Bonnie Knobloch, of the popular CBD oil startup, Equilibria. The two women answer some of the most frequently asked questions about CBD oil and offer advice to those who are curious in trying CBD or those who are currently experimenting and want to find their sweet spot.

IN THIS EPISODE:

• The difficult conversation of balancing mental health and not sacrificing it as an influencer.
• How Equilibria sets themselves apart from CBD companies who are unregulated both in terms of ingredients and marketing.
• The simple and authentic approach behind their influencer marketing strategy.

RESOURCES FROM THIS EPISODE:

• Instagram: @equilibriawomen
• https://myeq.com

Other resources discussed: 

Equilibria - 15% off with code krystalfaircloth

Krystal is back and joined with Scott Sills for a monthly recap to discuss random topics from social media over the past month - how coronavirus is already impacting influencer travel plans, that time Krystal beat Jesse McCartney at beer pong, TJ Maxx inventory injustices, how one becomes a professional beauty pageant judge, and even more. 

Krystal's Instagram: @krystal.faircloth

Scott's Instagram: @scottfsills

Krystal updates us on the current status of the Revolve Cruise that was scheduled to set sail with hundreds of influencers aboard at the end of March 2020 which may indicate how the coronavirus will impact Instagram influencer trips this spring.

Krystal sits down with Megan of wildly popular The Sis Kiss to get an inside look at how a brand successfully grows an online business by embracing influencers, user generated content, and social media marketing. 

The two compare how to measure influencer partnerships, if ROI is better than brand awareness, and what's next for the growing jewelry brand. 

Use Code SYS20 for 20% off The Sis Kiss sitewide!

Resources:

Instagram: @thesiskiss

Website: www.thesiskiss.com

Other accounts mentioned:

@theskinnyconfidential

@loverlygrey

@jesshogancrum

@scottfsills joins in for an off-the-cuff discussion on random topics of the month: age limitations on tie dye, how Krystal is preparing for the imminent Revolve Cruise, Amazon counterfeit goods, and Instagram's newest update that suggests who you should unfollow to keep your eyes on the advertisements app longer. 

@krystal.faircloth

@scottfsills

Haley of @alyson_haley is on deck this episode! She's walking us through the process of her partnership with Scunci to develop a line of hair accessories - from product development to the full year of planning.

She's also discussing her potential move abroad and how it might affect content for her US audience. Plus thoughts on how Instagram has shifted to a sharing for profit platform + the “more is more” mentality that pressures influencers.

PS: There’s some bonus recommendations and deals at the end of today’s podcast--don’t miss out!

LINKS

www.alysonhaley.com

Instagram: @alyson_haley

Join us with Samantha Scott, a Senior Manager at Lola & Ivy while she sheds light on what she does to supplement an influencer’s business, the in’s and out’s of managing bloggers, and why influencers may need managing.

In this episode:

• A complete list services that Lola & Ivy offers its clients including streamlining campaigns, inbox management, and increasing revenue streams.

• How manager/influencer relationships work and why it’s important to share everything with your manager so they can pitch and secure relevant, useful opportunities.

• Why it’s necessary to have a second set of eyes for contract stipulations, organizing multiple deadlines, and protection from being taken advantage of.

• Advice on how to identify if you should consider finding an agent and how to give up control of your business by trusting your manager.

LINKS

@slowyourscrollpodcast

@lolaandivy

www.lolaandivy.com

PROMO CODE on Safe + Fair sitewide! (You MUST try the Birthday Cake Granola!)

Code: Krystal10 on https://www.safeandfair.com/

Grab a glass of your best Sauvy B - this episode was recorded in Napa during the Lola & Ivy client/manager trip (in front of a live hotel room audience), so you can imagine how freely the wine and conversations were flowing.

Krystal sat down with Lynlee Poston to talk about what really goes down on influencer trips. They break down the in’s and out’s of how they work while on "vacation" and answer questions from fellow trip mates.

Topics include: misconceptions about influencers trips, does travel content mean better engagement, cliques on trips, packing mentalities, travel FOMO and more. 

LINKS

@lynleeposton

www.galabouttown.com