Yikes, the title says it all! Exhausted from the holidays, Krystal mustered up the energy for a quick update episode. Listen in as Krystal updates you on her (lack of) New Years Resolution, House Hunting and the oddity that was 2019 social media. Krystal compares Instagrammers to ice cream and shares how she got out of her New Year funk.

Krystal's chatting with Juli Roth from PaleOMG, who’s sharing insights from her journey as a food blogger. Since starting PaleOMG in 2011, she’s done everything from authoring cookbooks to podcasting to launching her very own at-home fitness program. 

Juli talks about struggling with self image and how it gave her the opportunity to connect with people with similar challenges. Krystal and Julie discuss the struggles with sharing personal content, and fielding the inevitable backlash that comes with a public identity.

Juli shares strategies for staying healthy and balanced over the holidays and a new venture she’s excited to launch for easy, short workouts you can do at home.

Links 

https://paleomg.com/

@paleomg

Other resources discussed: 

@kerrently

https://havenly.com/

https://fedandfit.com/ 

Erin Armstrong is a tax law expert and Licensed Enrolled Agent and specializes in working with bloggers and influencers to help them find profitability in their business and how they can pay themselves. She is here to lift some of the weight from the shoulders of listeners who are thinking about their finances and show them that it’s really not so bad.

Krystal and Erin dive into a number of complex topics in today’s conversation, including common fears, misconceptions, and questions that come up when we talk about taxes.

Erin shares her insight when it comes to some fears influencers, especially women business owners, have when it comes to their accounts. She clears up misconceptions about the industry, and how some people can be caught up in the whirlwind--forgetting that even though it is non-traditional marketing, there are still traditional steps we have to take.

Links

Erinarmstrong.com

Instagram: armstrong.erind

Krystal talks with Amira Mehailia, fashion blogger and owner of On Closet 9. Amira started blogging in 2010 and explains why she recently took a step back from social media in order to better care for her own personal well being.

When Amira shared with her followers that she had long struggled with an eating disorder, many were struck by her honesty and her courage in shedding light on a pervasive challenge amongst many on social media. Krystal and Amira delve into what it looks like to evaluate social media’s effect on our own mental health, from the pressure to constantly produce content to the urge to share every aspect of our lives on social media. They also discuss what “stepping back” looks like–whether that comes in the form of seeking out more feeds that make you feel positive, going completely radio silent, or utilizing the magic of the “mute” option. 

The two discuss the many unanticipated changes that come when you have careers that depend so much on personal initiative and changing trends.

Links: 

Instagram favorites mentioned: 

@whereyourheartisnow

@rickeythompson

@kathleenbarnes

@fashion_jackson

Where to find Amira: 

Website: https://ocnpresets.com/

Instagram: @onclosetnine

Email: [email protected] 

(Amira invites anyone struggling with an eating disorder to reach out via DM or email)

Krystal is talking all things PR with her guest Nikki Prendergast. Nikki is a blogger who brings a ton of experience from both the PR and the influencer sides of the industry. She’s helping clear up some of the gray areas between PR companies and influencer culture - what they are, how they help each other, how they hurt each other, and the unique relationships influencers build with PR companies.

Nikki shares some of her craziest PR stories and in turn discusses how influencer culture has shifted from OG bloggers to a new-age influencer. They talk about how this has impacted the relationship between PR companies and bloggers, as many PR companies have been burned by fake or inflated numbers. They also dive into giveaways, experiences, and more.

They go on to talk about how to stand out in a saturated market with authenticity and growth as opposed to aiming for that “perfect” feed. They even touch on the idea that feeds are becoming less relevant and how algorithms play a big part in the uncertainty PR companies feel.

LINKS

@mystylediaries on Instagram

Mystylediares.com

Krystal’s guest today is Kate Kennedy of the Be There In 5 podcast. Kate has really gained traction on social media after writing a book, having her own doormat business, and building a social media following of her own. 

Krystal and Kate dive into the parallels between reality tv and influencer celebrity status and how Instagram Stories are taking the place of reality tv. It's truly the tv show that never ends. 

They move on to talk about influencers with perfect feeds and finding a balance between sharing vs. showing off when you’re sharing your life in a relatable way.

They chat more about who they love to follow, who is killing it, who isn’t, and what their personal strategies are when it comes to relatable content. They touch on affiliate links, sponsored content, FOMO, and so much more. 

LINKS

bethereinfive.com

Instagram: @bethereinfive

Podcast: Be There In Five

Book: Twinkle Twinkle Social Media Star on Amazon

Today, Krystal sits down with one of her closest influencer friends, Kathleen Barnes, for a bright, candid, and informative look behind the scenes of what it's like planning for a baby on social media and what makes her slow her scroll.

Kathleen has the unique ability to share content that makes her audience feel like they’ve known her forever - and you'll likely feel like you just had a conversation over wine and Bravo after today's episode.

Krystal and Kathleen discuss how they prevent negative vibes on IG - and when it's time just press the mute button. Kathleen shares how she is in a place where she wants the happy, feel-good posts. The ladies also suggest following happy hashtags to freshen up your feed.

Finally, both Krystal and Kathleen agree that the influencer game has changed in the last ten years. For them, they feel that their experience with having a 9-5 helped give them the tools they needed when they made the transition to blogging full-time. Now? Maybe not so much!

LINKS

https://carriebradshawlied.com/

Instagram: @kathleen_barnes

It's the introductory episode of Slow Your Scroll! Meet influencer Krystal Faircloth and learn more about the idea behind Slow Your Scroll Podcast. Each week, listeners get a witty, behind-the-scenes look at the culture of online influence through light-hearted conversations with some of the most polarizing personalities on social media. Get a glimpse at what’s behind the polished images we see online and tackle the topics surrounding the perfectly curated feed. Slow Your Scroll is meant to connect content creators, influencers, and their audience on both an informative and entertaining level.