SMACtalk

Social Data:

Changes to Facebook Organic Reach and its affect on small businesses and enterprises.

A/B testing on social media… Testing and Tweaking everything

Understanding the impact of social channels beyond just reach.

Investing money and understanding the value of social media.

Need for training social media managers and leaders on the value of the data on social media platforms.

Creating a Media Hub

The need for businesses to build a media hub that is owned, shifting the focus instead of just creating an audience on Social Platform.

Need for a Media Hub and Channels that help amplify content like Facebook,

Using Social Media for content marketing, community management, customer service, social listening and market research.

Content on Social Media

Need for Dynamic Content on Social Media including YouTube video that leverages social data.

Digital agencies must change their approach to what content they are creating thanks to the shift on the importance of great content then all they needed was great headlines and now they’re creating content that is good enough and pay for the distribution to get people to see it.

Need for real journalism and creating great content teamed with great relationships with their community to help customers make better decisions.

Understanding the growth of podcasting because people can consume multiple pieces of content at once.

The end user in the end has the control and must be trained to “unfollow/mute/unlike” content and brands that aren’t providing value so they can consume better content and take control of their social media newsfeed/content consumption!

Brands must have a better understanding of “Why they’re on social?”

It’s not just about marketing and communication

Brands that tell better stories with content that is aligned with their employee advocacy will be the stories that most resonate with their audiences!

Empower employees to be the RockStars of the company.

Must understand and embrace the human element of social media and content storytelling.

Cognitive computing will drastically change how we create content and leverage data focusing more on the future, creating content dynamically fueled by social listening

If you’re not doing more listening and analytics than pushing or posting than you're doing social wrong!

Inside Out Adoption of Social and Technology as data is at the heart of our business.  Brands must leverage these changes to make better business decisions!

More about this weeks guest Olivier Blanchard:

Olivier Blanchard is a global business consultant specializing in brand strategy, marketing management, social business integration, consumer insights management, and change management. He helps companies and their strategic partners understand how to develop effective digital strategies, properly deploy social business capabilities across their organizations, and align their programs to business goals and objectives. Though based in the US, his geographic range extends beyond North America to Europe, Latin America, the Middle East and Asia. He is the author of the #1 social business desk reference for digital managers and business executives: Social Media ROI: Managing and Measuring Social Media Efforts In Your Organization (Que/Pearson).

Leveraging Mobile to Empower Today’s Workforce! 

1. What is going on with Mobile and the workforce...an overview2. What is mobile and the workforce enabling companies to do that they couldn't do before.3. What technologies are the keys to the continued growth of the mobile workforce4. A little Tool Talk: what are the best mobile tools.5. What companies have we witnessed BIg and small that are doing mobile really well

Technology has affected every aspect of business life. As technology enables better business results ...are traditional C-Suite roles struggling to keep up? Listen as Brian Fanzo and Daniel Newman discuss the evolving roles of a Chief Information Officer, Chief Marketing Officer, and share predictions for new C-Suite roles that have yet to be named and given a seat in the boardroom. New technology trends and innovations in social, mobile, analytics, big data, cloud computing and internet of things are drastically impacting the roles that make up the c-suite of tomorrow.

Daniel Newman and Brian Fanzo host the NEW weekly podcast SMACtalk.  

What is SMACtalk?

Social

Mobile

Analytics

Cloud

This episode Daniel and Brian explain why they started the podcast and what you can expect each week.  As they interview and create media throughout the week they'll be bringing that information to the podcast. Filtering the noise, sharing thier insights and bringing on friends and industry experts creating conversations with the community on the topics mattering most in today's world of work.  

#SMACtalk Episode 1: S.M.A.C. impact on the Future of Work

S.M.A.C. - Social Business, Mobile, Analytics & Big Data, Cloud 

Topics Covered:

Dependence on Technology

Sharing Economgy 

Daniels daughter adopted virtual chickens 

AirBnB & Uber rethinking resources and lifestyles

IBM Social Business and Pure Matter Event in NYC #NewWayToWork

Futurist Faith Popcorn presentation

By 2020 50% of the workforce will be freelancers 

One to many relationship between employee and companies they're supporting.

Leverage Internet of Things and Devices to improve our way of life.

Big Data's relationships with sensors and IoT devices. 

Proximity Data

Elimination of Silo's at work and at Home

Ability to work from Everywhere including working from home or work while at a kids event.

Millennial Mindset impact on life

"If our work becomes our play and our play is our work, why would you not love what you're doing!"

Collaboration without limitations thanks to technology like Google Docs, Hangouts, Chat Clients, Social Business tools and more. 

#CloudTalk (Thursday at Noon ET = Hangout + Twitter Chat) Hosted by Dan & Brian

Need for Swiss Army Skill Sets for new employees and the need for small business, startsup and enterprises to hire employees who are generalists. 

Omni-Channel Marketing / Shopping / Relationships 

No longer limited to hiring employees based on locations of the talent allowing a startup to compete for the same talent as an enterprise brand.

Rethinking and ReInventing industries

Data Center Companies moving from a real estate model and more about Cloud Computing technology and how you provide services and meet needs.

Digital Transformation

The transition of retail shopping and brick & mortar stores embracing digital and the need for brands to extend into digital space to create and grow communities and relationships. 

Email or social can't replace a Handshake

"Email and Social can't replace a handshake, but done well it can turn a handshake into a hug!"

One to One Relationships Selling is what Omni Channel is done right!

Social Selling, shared data and Product shopping including reviews and community collaborations impact on the in store experience.

Technology and the Digital Economy is drastically impacting the way we work.

#SMACtalk Episode 2: Social Listening , Social Data and the rise of Social Business

We have given our lives to social media, no doubt there. In fact, for many social media is omnipresent. No matter what we do – eat at our favorite restaurant, take the kids skating, watch a movie, go grocery shopping, or hop next door to the coffee shop – we are routinely sharing our experiences, either with words or images or both, and we are literally documenting our lives and our experiences through social media channels and interaction. We tweet, We Instagram. We upload to Facebook. All in the hopes of communicating and interacting with our friends, family, and peers. We smile less, we “smiley” more; we appreciate less often than we “like” or “share”; we don’t talk as much as we “tweet” and we would rather ask life questions on Quora than ask our parents and friends those questions in life outside of our screen. Marketers have been taking note and a whole new business type has branched off from there – social business.

Make social listening the foundation of your social business. Stop resting on the laurels of ‘likes’ and ‘shares’ and start listening. You will be headed for a successful social media presence, built by learning your customers’ preferences and customizing your products and services around what you hear from them. In a world where people want to make connections with brands through the people that represent them, the goal of social media has to be about starting, and maintaining conversations and connection through active listening. The platform you use is up to you!