Small Axe Podcast: Multifamily Real Estate | Buy Buildings, Build Empires

Sterling White is the Founder of Sonder Investment Group and the voice behind the top-rated podcast, The Real Estate Experience. He wrote the renowned book, “From Zero to 400 Units,” where he shared the strategies that led him to more than $10 million in capital distributed across a $26 million portfolio of multifamily and single-family homes. He is also an expert on various fields such as sales, marketing, crowdfunding, buy & hold investing, and investing properties. 

Listen to Sterling and learn the one-million-dollar mistake you don’t want to make! 

[00:01 – 05:34] Opening Segment 

• I introduce our guest, Sterling White
• His road to real estate 

[05:35 – 14:10] A Supportive Environment 

• The mindset that led Sterling to success in real estate 
• His approach to add value to his mentor 
• How influential is the immediate environment in one person’s growth 

[14:11 – 26:53] The Mistake You Don’t Want to Commit 

• Learn cold calling techniques from Sterling!
• Sterling walks us through the Driving for Dollars approach
• The $1-million mistake Sterling wants you to know
• Don’t miss Sterling’s secrets to raising capital! 

[26:54 – 30:23] Closing segment

• If your great great grandkids are to write a book about you, how would you like it to be titled? 

• • A Kid Who Made Something Out of Nothing
  • A Kid Who Made Lemons into Lemonade 
• Connect with Sterling. See the links below 

Tweetable Quotes

“We can control ourselves but we can’t control what goes on on the external basis and what goes on in the outside world.” – Sterling White

“I took the road less traveled and it came from just being self-reliant...” – Sterling White

Resources Mentioned:

• BiggerPockets
• Earl Nightingale
• Zig Ziglar
• Jim Rohn 
• Sterling’s book: From Zero to 400 Units
• Costar
• Whitepages

Email Sterling at [email protected]. Reach out to him on LinkedIn, Instagram, Facebook, YouTube, and BiggerPockets. Check out his personal website and podcast show. Visit his company online. 

LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode.

I believe that you only need a small axe to build a lasting empire. Let’s start building yours!

To know more about me and all the real estate opportunities you can find, you can connect with me on LinkedIn, Instagram, and Facebook or check out my website https://smallaxecommunities.com/ and book a call with me.

Our awesome guest for today is Omar Khan, Founder of Boardwalk Wealth in Dallas, Texas. He leads the company’s capital raising, strategic planning, and investor relations, leveraging his 10+ years of global investment experience. A seasoned professional, he offers unique perspectives in the financial and real estate spaces, which have allowed him to advise on almost $4 billion of capital financing and merger and acquisition transactions. Today, he joins us to talk about marketing and why we should be informed about it. 

Let’s listen to Omar and learn how to spot sketchy marketing schemes in real estate!

[00:01 – 06:13] Opening Segment 

• I introduce our guest, Omar Khan
• His thoughts about single-family investing

[06:14 – 14:49] Volume vs. Quantity 

• Managing the property manager is not hard
• • Omar explains 
• What aspect of real estate has been challenging for Omar? 
• Conversion rate is a “volume vs. quantity” issue
• • A good rating might be deceiving
• Don’t miss Omar’s thought process to attract investors!

[14:50 – 19:06] Shut Up and Ride a Bike 

• How to talk about real estate with friends and family
• • Be normal
• How to move forward in real estate
• • Commit new mistakes
  • Accept that some things are out of your control

[19:07 – 27:17] Sketchy Marketing 

• Listen to Omar’s tips about underwriting a deal
• What’s “sketchy marketing” for Omar? 
• Here’s Omar’s interesting thought about coaching you don’t want to miss!

[27:18 – 29:45] Closing segment

• Favorite deal

• None so far
• A deal that will pay me 3 times my purchase price

• If your great great grandkids are to write a book about you, how would you like it to be titled? 

• • Rich Dad 
• Connect with Omar. See the links below 

Tweetable Quotes

“As long as you’re making new mistakes, do it. Go for it.” – Omar Khan

“You gotta walk the talk first before you talk the talk.” – Omar Khan

Resources Mentioned:

• Neil Bawa
• Jake & Gino
• Rich Dad Poor Dad

You can email Omar at [email protected] or follow him online: Facebook and LinkedIn. Check out Boardwalk Wealth and their social media pages: LinkedIn, Facebook, and YouTube. 

LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode.

I believe that you only need a small axe to build a lasting empire. Let’s start building yours!

To know more about me and all the real estate opportunities you can find, you can connect with me on LinkedIn, Instagram, and Facebook or check out my website https://smallaxecommunities.com/ and book a call with me.

Our guest for today is a multifamily maestro and a marketing magician. John Casmon, Founder of Casmon Capital Group, offers services for professionals to build generational wealth and impact through passive investing in multifamily. Since founding the Group a few years ago, John has acquired over 900 units now worth more than $90 million. He was able to shift to real estate by applying his experiences in marketing, which involves creating campaigns for popular brands like Nike, Coors Light, and Mountain Dew. He is also the voice behind the Target Market Insights podcast. 

Let’s listen to John and learn the 3 “C’s” to attract capital in real estate!

[00:01 – 07:10] Opening Segment 

• I introduce our guest, John Casmon
• • Started in marketing 
  • A career-defining question
• What pushed him to pursue real estate? 

[07:11 – 17:38] The Right Market For You 

• Try house hacking!
• • John walks us through the process
  • Not yet married? House hack is an option
• Pick your tenants wisely
• • Here’s how
• John shares his humble beginnings in real estate
• • The secret to real estate he learned 

[17:39 – 30:29] Marketing Principles in Real Estate 

• Attract capital by following John’s tips
• • You need to be confident and credible
  • What other “C” do you need? 
• Apply marketing principles in real estate
• • John tells us how

[30:30 – 41:33] John’s Capital Impact Club

• How to be a magnet that brings people to you
• Your goal is not to sell, but share
• • John explains
• Invest other people’s money confidently 

[41:34 – 49:18] Closing segment

• If your great great grandkids are to write a book about you, how would you like it to be titled? 

• • “Closing the Gap”
• Connect with John. See the links below 

Tweetable Quotes

“Think about getting neighbors. Who do you want to be your neighbors? Those are the people you want to be your tenants.” – John Casmon 

“You don’t have to build this massive brand. You don’t have to be the next Tony Robbins… You do however need to influence the people who are closest to you.” – John Casmon 

Resources Mentioned:

• Joe Fairless
• Jake & Gino
• Tony Robbins 

You can email John at [email protected] or follow him online: Facebook, Twitter, and LinkedIn. Check out Casmon Capital Group and their LinkedIn page. Listen to John’s podcast. 

LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode.

I believe that you only need a small axe to build a lasting empire. Let’s start building yours!

To know more about me and all the real estate opportunities you can find, you can connect with me on LinkedIn, Instagram, and Facebook or check out my website https://smallaxecommunities.com/ and book a call with me.

I am pleased to welcome Chris Salerno to our show today. Chris is the Founder and Managing Partner of QC Capital, LLC, a private equity firm that purchases large apartment complexes. Chris led the no. 1 real estate team in the Carolinas in producing over $140 million in annual sales before building QC Capital. He was named to Charlotte’s 30 Under 30, Elite 50, Elite 50 Entrepreneurs, 30 Under 30 Entrepreneurs, and nominated to the Forbes 30 Under 30 in 2018 and 2020. 

Let’s listen to Chris and learn the secrets to stay at the top of the real estate industry!

[00:01 – 05:22] Opening Segment 

• I introduce our guest, Chris Salerno
• He walks us through his path to real estate

[05:23 – 14:16] Mentorship is Key

• Chris talks about the importance of mentors 
• He gives his insights about going all-in in real estate
• He shares this amazing story on his first deal 

[14:17 – 21:59] Niche and Stories are Attractive

• He talks about the services of QC Capital
• Don’t miss these real estate tactics from Chris!
• Chris shares some tips to attract investors 
• • Niche 
  • Story 

[22:00 – 33:30] The Secrets to Stay on Top 

• Real estate strategies to have repeat investors 
• Here are creative ideas from Chris to raise capital
• Multifamily is a necessity
• • Chris explains
• How do they stay on top? 

[33:31 – 35:43] Closing segment

• If your great great grandkids are to write a book about you, how would you like it to be titled? 

• • “How to Leave a Legacy”
  • “How to Never Give Up”
• Connect with Chris. See the links below 

Tweetable Quotes

“I always say, whatever you think you can invest, cut it in half…’cause life happens.” – Chris Salerno

“That’s why I love multifamily real estate. It’s because it’s a necessity.” – Chris Salerno

Resources Mentioned:

• Joe Fairless
• Book: Think and Grow Rich!
• Book: Homeless to Billionaire

You can email Chris at [email protected] or follow him online: Facebook, YouTube, LinkedIn, and Instagram. Check out QC Capital and join the Mindful Multi-Family Network to learn more.

LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode.

I believe that you only need a small axe to build a lasting empire. Let’s start building yours!

To know more about me and all the real estate opportunities you can find, you can connect with me on LinkedIn, Instagram, and Facebook or check out my website https://smallaxecommunities.com/ and book a call with me.

Today’s guest is Jorge Abreu, Co-Founder and Chief Executive Officer (CEO) of Elevate Commercial Investment Group. At Elevate, he is responsible for managing the properties before and after the company closes, communicating with property managers, and ensuring that everything is on track with the business plan. The Group was able to acquire 1,720 units worth $125 million of assets under management in just a few years and now aims to go even bigger. That’s what we’re going to talk about in this episode. 

Let’s listen to Jorge and learn how they plan to reach 10,000 units in the future!

[00:01 – 05:16] Opening Segment 

• I introduce our guest, Jorge Abreu
• He shares his motivations for jumping into real estate 

[05:17 – 14:32] Hands-on Approaches

• Don’t miss Jorge’s strategy in real estate!
• He gives insights about shifting to multifamily investing
• Why was a 37-unit deal more challenging than a 100-unit? 

[14:33 – 24:55] How to Reach 10,000 Units 

• Jorge walks us through their capital raising strategies 
• • The power of networking 
• He talks about their customer relationship management
• Jorge talks about the services of his investment group you’d want to check out!
• He gives his insights about alternative financing mechanisms
• He walks us through their plans to reach 10,000 units 

[24:56 – 28:09] Closing segment

• If your descendants are to write a book about you, how would you like it to be titled? 

• Related to giving everything he had and financial freedom

• Elevating everybody 

• Connect with Jorge. See the links below 

Tweetable Quotes

“I wanted to provide the best possible life I could for my future family at that time. That was my ‘why.’ That was my goal going into [real estate].” – Jorge Abreu

 “If you don’t have the network and you don’t have the individuals that will bring you the money, it’s not just gonna be there.” – Jorge Abreu

Resources Mentioned:

• JNT Construction
• David Lindahl

You can email Jorge at [email protected] or follow him online: Instagram, LinkedIn, and Facebook. Check out Elevate’s website to learn more.

LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode.

I believe that you only need a small axe to build a lasting empire. Let’s start building yours!

To know more about me and all the real estate opportunities you can find, you can connect with me on LinkedIn, Instagram, and Facebook or check out my website https://smallaxecommunities.com/ and book a call with me.

Join Nico Salgado and his guest Greg Scully to talk about his experience in single-family dwelling and multi-family dwelling investments. Greg is one of the team-of-three behind Real Wealth Solutions, a firm that creates solutions for long term wealth and short term investment goals. Greg believes it's not about how much money you make in an investment, but how much you can keep. We assure you that there is a lot to take away from this episode, so stay tuned!

In this episode you will learn:

• Young ventures in entrepreneurship: Buying an ice cream truck at 18.
• Invest in where you want your life to be.
• Management, property management, and achieving goals by syndication.
• The vital aspect to a project’s profitability.
• How skepticism plays in the face of bad deals.
• …and so much more.

About Greg Scully:

Greg is a former small business owner with his wife and business partner, Kim. He also retired after a 20-year career with Frito-Lay. They have been investing in real estate since 2016. Their portfolio currently consists of an ownership interest in over 150 units in Tennessee and Indiana with a market value of $4,200,000.

They have also participated in a land development project in South Carolina. Darren and Greg have recently partnered to scale both the flipping and multi-family investment opportunities in central and eastern Tennessee.

Connect with Greg Scully on:

Website:              https://realwealth.solutions/

Podcast:               https://realwealthsolutionspodcast.buzzsprout.com/

Linkedin:              https://www.linkedin.com/in/magpie-ventures?trk=people-guest_people_search-card             

Facebook:           https://www.facebook.com/Real.Wealth.Solutions.TN/

Find Nico Salgado on:

Website:              https://smallaxecommunities.com/       

Facebook:           https://www.facebook.com/smallaxecommunities/

Instagram:          https://www.instagram.com/_nico_salgado/

Youtube:             https://www.youtube.com/channel/UC75h5NqTIc6Utzxhc_tt2Uw

Join Nico Salgado and his guest David Seymour, the CEO of Freedom Venture Investments, talk about the journey that delivered him through and well in his decades of real estate and investing experience. David believes that knowledge is power only if it’s implemented. He gets to the bottom line of how to get through what’s next continually. This episode with David is overflowing with insight, so make sure you don’t miss any minute of it and stay tuned.

In this episode you will learn:

• A blue-collar attitude in a white-collar world.
• The value of the residential and commercial real estate – the work you do.
• Two kinds of investor: Active and Passive Investors.
• The three kinds of people: Those who make it happen, watch it happen, and those who wonder.
• Freedom Venture’s targeted asset class, strategy, and focus.
• …and so much more.

About David Seymour:

As both a residential and commercial real estate investor, Dave Seymour has become one of the most recognizable experts in his field.

His unabridged passion for business and real estate put him on the radar of A&E television network as well as multiple news organizations, including CBS, ABC, CNBC, FOX News, and CNN. New York Times reported that Dave Seymour’s series ‘Flipping Boston’ posted the highest ratings ever for the A&E network at the time of airing.

Dave has been sought after as a ‘tell it like it is’ mentor and motivator in the real estate world with a track record of unmatched success everywhere he reaches.

Connect with David Seymour on:

Website:              https://www.freedomventure.com/

Linkedin:              https://www.linkedin.com/in/daveseymour343

Instagram:          https://www.instagram.com/daveseymour343/

Twitter:                                https://twitter.com/daveseymour343

Find Nico Salgado on:

Website:              https://smallaxecommunities.com/       

Facebook:           https://www.facebook.com/smallaxecommunities/

Instagram:          https://www.instagram.com/_nico_salgado/

Youtube:             https://www.youtube.com/channel/UC75h5NqTIc6Utzxhc_tt2Uw

Join Nico Salgado and his guest, Dr. Jen Esquer, PT, DPT, talk about the importance of exercise, stress management, and Dr. Jen’s passion for helping people unlock their bodies’ abilities. Dr. Jen once lost the desire to apply what she learned to her body training. Fortunately, she used that knowledge to be of guide to others on discovering their body’s potentials. Dr. Jen also gives a handful of practical tips in this episode, so make sure to stay tuned.

In this episode, you will learn:

• Jen on helping people discover what they can do with their body.
• How to take yourself to a more stress-free atmosphere – wherever.
• A quick and simple demo on how to efficiently inhale and exhale.
• Thirty minutes of exercise doesn’t beat a whole day of sitting.
• Creating that mind and body connection.
• …and so much more.

About Jen Esquer:

Jen Esquer is a top-40 physical therapy influencer. With a Doctorate in physical therapy, she is ranked as one of the Best Fitness Trainers on Instagram by Shape Magazine. She has been featured in Self Magazine, Men’s Fitness, Muscle and Fitness, and a select interview guest on CBS and on the RISE podcast with Mogul CEO Rachel Hollis.

As a self-proclaimed “mover,” Jen has spent more than 2/3 of her life upside down. She graduated with a B.S. in Kinesiology, and received her DPT degree from Loma Linda University. After schooling, she accepted a job at VERT Sports Therapy and Rehabilitation in Santa Monica.

Through VERT and furthering her education, she met some fantastic individuals who further fueled her knowledge base. She studied the Myodetox methodology directly under co-founder, Vinh Pham, took a RockTape course with The Movement Maestro herself, and learned from so many other brilliant minds in the rehab game.

Connect with Jen Esquer on:

Website:              https://www.docjenfit.com/

https://www.macrofit.co/mobility-for-calisthenics/?gclid=Cj0KCQiAtqL-BRC0ARIsAF4K3WE1ZqV9jU9ho5lMyapzF1-FW__OalLDRE_dzYOyCLolyLDxK4Br0NcaAiY-EALw_wcB

Facebook:           https://www.facebook.com/docjenfit/

Instagram:          https://www.instagram.com/docjenfit/?hl=en

Find Nico Salgado on:

Website:              https://smallaxecommunities.com/       

Facebook:           https://www.facebook.com/smallaxecommunities/

Instagram:          https://www.instagram.com/_nico_salgado/

Youtube:             https://www.youtube.com/channel/UC75h5NqTIc6Utzxhc_tt2Uw

Join Nico Salgado and his guest Stephen Shedletzky, the Head of Brand Experience at Simon Sinek as they talk about how the disconnect from company values can affect an individual’s perception of his role on a bigger picture. In this episode, Stephen highlights a number of points on how we can be at our best by serving others in order to leave an inspired and meaningful legacy. We assure you that there is a lot to take away from this episode, so stay tuned!

In this episode you will learn:

• The experience of starting a career in a notorious work environment.
• We cannot be objective with ourselves; we can only be subjective.
• Two Types of Games: Finite Games and Infinite Games.
• Are you a giver, a taker, or a matcher? – The Fourth Factor.
• Why we don’t work in our best by always going for peoples’ recognitions.
• …and so much more.

About Stephen Shedletzky:

Stephen engages with people in meaningful ways so that we connect with depth and live in a more fulfilled world. With a knack for sharing the right words at the right moment, he delivers evidence-based content in a provocative, captivating and light-hearted way.

Feeling stifled on his corporate track, Stephen was struck by Simon Sinek’s vision of a more inspired, safe and fulfilled world. He joined the team in 2012. What started as a position answering fan email, Stephen now leads Brand Experience and the team of Igniters to ensure every product and communication authentically reflects the organization’s most deeply-held beliefs.

Connect with Stephen Shedletzky on:

Website:              https://simonsinek.com/igniter/stephen-shedletzky/

Linkedin:              https://ca.linkedin.com/in/stephenshedletzky

Instagram:          https://www.instagram.com/shedinspires/

Twitter:                                https://twitter.com/shedinspires

Find Nico Salgado on:

Website:              https://smallaxecommunities.com/       

Facebook:           https://www.facebook.com/smallaxecommunities/

Instagram:          https://www.instagram.com/_nico_salgado/

Youtube:             https://www.youtube.com/channel/UC75h5NqTIc6Utzxhc_tt2Uw

Today’s guest is Chris Grenzig, Asset Manager at Toro Real Estate Partners. He focuses on the management, sourcing, evaluation, and acquisition of new assets for Toro’s Multifamily Portfolio. He started his career in the real estate business in 2016 by trying to flip houses in Long Island, New York. He faced several hurdles along the way, which led him to the multifamily business. 

Let’s dive into Chris’s story and find out how this former Division I soccer player learned about accepting investments from family and friends.

[00:01 – 08:41] Opening Segment 

• I introduce our guest, Chris Grenzig
• Chris walks us through his pre-real estate days and his early real estate career. 
• • He talks about his transition from coaching in college to investing in real estate
  • He talks about his early real estate career, which led him to meet John Cohen of Toro Real Estate Partners

[08:42 – 21:53] Accepting Investments from Family and Friends

• Chris shares his motivations for entering the real estate business
• He talks about the role of coaching, seminars, and other educational activities in learning about real estate. 
• He shares the challenges they have faced in doing real estate business 
• He shares how the multifamily business fits his values and morals

[21:54 – 29:40] Getting in Touch with Potential Investors

• Chris talks about his roles in Toro Real Estate Partners
• • He shares that everybody has a focus, but they all handle other tasks too.
  • Chris mentions the 80/20 and 70/30 rule. 
• Chris shares his secrets about getting new investors
• • Aside from marketing, advertising, and branding, how can you get in touch with people? 
• He talks about social media platforms in terms of investor relations 
• • Where can you find the established people? 
• He walks us through their process of talking with potential investors

[29:41 – 36:30] Closing segment

• If your grandkids and great-grandkids plan to write a book about you, how would you title the book, or what characteristics would you like to be highlighted in that book?

• Chris doesn’t have a specific title, but he wants the book to be about his legacy

• He shares how he wants to be remembered

• Chris talks about the advantages of technology, the internet, and social media for the young generations

• Teach yourself 

• Find people who need your knowledge and skills, even if those are not related to real estate

• Connect with Chris. See the links below 

Tweetable Quotes

 “When I got into multifamily and I learned more about it, I feel incredibly comfortable accepting money from family, other people.” – Chris Grenzig

“Don’t hang up until you hear ‘no.’” – Chris Grenzig

“Not every investor is for you.” – Chris Grenzig

Resources Mentioned:

• Real Estate Investing Experience Podcast

You can email Chris directly at [email protected] or follow him online: Instagram, LinkedIn, Facebook, and YouTube. Check out their website at Toro Real Estate Partners

LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode.

I believe that you only need a small axe to build a lasting empire. Let’s start building yours!

To know more about me and all the real estate opportunities you can find, you can connect with me on LinkedIn, Instagram, and Facebook or check out my website https://smallaxecommunities.com/ and book a call with me.