Small Axe Podcast: Multifamily Real Estate | Buy Buildings, Build Empires

Today’s guest is Chris Grenzig, Asset Manager at Toro Real Estate Partners. He focuses on the management, sourcing, evaluation, and acquisition of new assets for Toro’s Multifamily Portfolio. He started his career in the real estate business in 2016 by trying to flip houses in Long Island, New York. He faced several hurdles along the way, which led him to the multifamily business. 

Let’s dive into Chris’s story and find out how this former Division I soccer player learned about accepting investments from family and friends.

[00:01 – 08:41] Opening Segment 

• I introduce our guest, Chris Grenzig
• Chris walks us through his pre-real estate days and his early real estate career. 
• • He talks about his transition from coaching in college to investing in real estate
  • He talks about his early real estate career, which led him to meet John Cohen of Toro Real Estate Partners

[08:42 – 21:53] Accepting Investments from Family and Friends

• Chris shares his motivations for entering the real estate business
• He talks about the role of coaching, seminars, and other educational activities in learning about real estate. 
• He shares the challenges they have faced in doing real estate business 
• He shares how the multifamily business fits his values and morals

[21:54 – 29:40] Getting in Touch with Potential Investors

• Chris talks about his roles in Toro Real Estate Partners
• • He shares that everybody has a focus, but they all handle other tasks too.
  • Chris mentions the 80/20 and 70/30 rule. 
• Chris shares his secrets about getting new investors
• • Aside from marketing, advertising, and branding, how can you get in touch with people? 
• He talks about social media platforms in terms of investor relations 
• • Where can you find the established people? 
• He walks us through their process of talking with potential investors

[29:41 – 36:30] Closing segment

• If your grandkids and great-grandkids plan to write a book about you, how would you title the book, or what characteristics would you like to be highlighted in that book?

• Chris doesn’t have a specific title, but he wants the book to be about his legacy

• He shares how he wants to be remembered

• Chris talks about the advantages of technology, the internet, and social media for the young generations

• Teach yourself 

• Find people who need your knowledge and skills, even if those are not related to real estate

• Connect with Chris. See the links below 

Tweetable Quotes

 “When I got into multifamily and I learned more about it, I feel incredibly comfortable accepting money from family, other people.” – Chris Grenzig

“Don’t hang up until you hear ‘no.’” – Chris Grenzig

“Not every investor is for you.” – Chris Grenzig

Resources Mentioned:

• Real Estate Investing Experience Podcast

You can email Chris directly at [email protected] or follow him online: Instagram, LinkedIn, Facebook, and YouTube. Check out their website at Toro Real Estate Partners

LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode.

I believe that you only need a small axe to build a lasting empire. Let’s start building yours!

To know more about me and all the real estate opportunities you can find, you can connect with me on LinkedIn, Instagram, and Facebook or check out my website https://smallaxecommunities.com/ and book a call with me.

Today’s guest is Cody Payne, Senior Vice President at Colliers International in Fort Worth, Texas. He specializes in selling office and industrial investment properties in the Dallas-Fort Worth market. In the last 15 years, Cody has closed more than 600 hundred commercial real estate transactions. Before joining Colliers International, Cody worked at Sperry Van Ness/Dunn Commercial for 10 years, where he specialized in office and industrial investment sales, management, and leasing. He has extensive experience in the office and industrial leasing sector having worked with many major companies from Local/Regional to Fortune 500 companies and GSA leases.

Let’s jump into Cody’s story and learn the benefits of investing in office spaces. 

[00:01 – 08:27] Opening Segment 

• I introduce our guest, Cody Payne
• Cody shares his background and walks us through his journey into the real estate business
• He talks about their current projects, including several large office portfolios
• • He also talks about his company’s performance during the COVID-19 pandemic

[08:28 – 13:54] Flexing the Industrial Spaces 

• Cody talks about flex industrial spaces and why they are in-demand right now
• He shares the kind of buyers they have in their business
• Cody talks about the similarities and differences between industrials and multifamily properties

[13:55 – 26:41] Investing in Office Spaces

• Cody tells us more information about office spaces you don’t want to miss!
• Cody also shares some secrets to be successful in the office space market
• • He includes some strategies to boost the Net Operating Income 
• He shares his company’s performance during the COVID-19 pandemic and his outlook on the future
• • Does the work from home setup affect their business? 
• He talks about the opportunities in the office space business right now 

[26:42 – 27:59] Closing segment

• I asked Cody what title he would give to his biography book, which will be written by his great-grandkids.
• “Out for Justice,” inspired by the Steven Seagal film 

• Connect with Cody. See the links below 

Tweetable Quotes

 “The office, I believe, is one of the more sophisticated asset classes.” – Cody Payne

“Understanding the office side is very key.” – Cody Payne

You can connect with Cody Payne via LinkedIn and Facebook, and Instagram. Email him at [email protected] or call him at 972-345-6500. Check out their website at https://texasofficeinvestments.com/ and their social media accounts: Facebook, Twitter, Instagram, and LinkedIn. Also visit Colliers International online at https://www2.colliers.com/en, Facebook, Twitter, Instagram, and LinkedIn. 

Texas Office Investments:

Website - https://texasofficeinvestments.com 

Facebook - https://www.facebook.com/texasofficeinvestments 

Twitter - https://twitter.com/tx_investments 

Instagram - https://www.instagram.com/texasofficeinvestments/ 

LinkedIn - https://www.linkedin.com/company/texas-office-industrial-investments/ 

Colliers International:

Website - https://www2.colliers.com/en 

Facebook - https://www.facebook.com/colliersinternational 

Twitter - https://twitter.com/colliers?lang=en 

Instagram -  https://www.instagram.com/colliersinternational/ 

LinkedIn - https://www.linkedin.com/company/colliers-international/ 

LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode.

I believe that you only need a small axe to build a lasting empire. Let’s start building yours!

To know more about me and all the real estate opportunities you can find, you can connect with me on LinkedIn, Instagram, and Facebook or check out my website https://smallaxecommunities.com/ and book a call with me.

Today’s guest is Zach Feldman, Vice President of New Development of Aptitude Development, one of the country’s top student housing firms. He leads the company’s new development endeavors, as well as a pre-development entitlement, capital markets, and investor relations. Before joining Aptitude Development, Zach launched ENJOI 77 Holdings, a real estate investment company on student housing. When he’s not working, Zach is focusing on The Wildcat Fund, which provides mentorship and financial aid to students of color from his high school alma mater.

Let’s dive into Zach’s story and learn more about building a community that students enjoy. 

[00:01 – 06:00] Opening Segment

• I introduce our guest, Zach Feldman 
• Zach shares where he came from and how started his journey in real estate
• He shares how he got into student housing after struggling at the start of his professional career

[06:01 – 11:50] Building a Community That Students Enjoy

• Zach talks about how they try to improve the experience of students in their properties
• • Identify the market demand and find ways to deliver it in the best way possible
• Zach talks more about the student housing business
• • Student housing is focused on how university students interact and want to live at the school
  • Bed-to-bath parity is one of the main differentiators of student housing from multi-family properties. 
• Student housing business aims to build a community for students

[11:51 – 18:01] The Value of Student Housing 

• Zach shares their process of building student housing properties
• • Determine the supply and demand in the target market
  • Identify potential buyers
  • Determine where the students are coming from 
  • Consider enrolment, rent rates, and occupancy within the market
• Zach talks about how different markets are
• • You cannot build the same properties in another market
  • You should do your market research
• Zach talks about the amenities they offer to the students

[18:02 – 25:55] Dealing with COVID-19 and Looking into the Future 

• Zach talks about how his company funds their projects 
• He shares how his company is adjusting during the COVID-19 pandemic
• • They’re planning long-term even though the company is still performing well
  • He shares how student housing is arguably the most prepared to deal with pandemics due to the privacy and convenience it offers

[25:56 – 29:37] Closing segment

• Let’s imagine it’s hundred years from now and your grandkids and great grandkids want to write a book about you. How would you want that book to be titled?

• “Enjoi”

• He shares that this is related with Enjoi 77 Holdings. 

• Enjoy both the good times and bad times

• Connect with Zach. See the links below

Tweetable Quotes

 “Student housing in terms of building design is probably the best prepared to deal with a mass infection.” – Zach Feldman

“Take life as it goes and make the most out of it.” – Zach Feldman

Resources Mentioned:

• Enjoi 77 Holdings 

• The Wildcat Fund 

• Rich Dad, Poor Dad

• The 4-Hour Workweek

You can connect with Zach Feldman via LinkedIn, email him at [email protected], or call him at 7817894354. Visit their website, Aptitude Development. 

LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode.

I believe that you only need a small axe to build a lasting empire. Let’s start building yours!

To know more about me and all the real estate opportunities you can find, you can connect with me on LinkedIn, Instagram, and Facebook or check out my website https://smallaxecommunities.com/ and book a call with me.

Today’s guest is Tyler Deveraux, a multi-family investor, and syndicator from Multi-Family Capital Partners. At 21, he acquired a student rental property and has been part of over 100 real estate transactions, including single-family flips to larger multi-family repositions. He controls assets in Alabama, Texas, Ohio, and North Carolina. Tyler has been actively investing in real estate for 13 years and now shares his knowledge and experiences with new and season investors.

Join us for this episode and learn more about real estate and overcoming the fear of raising money.

[00:01 – 05:32] The Beginning of His Journey

• I introduce our guest, Tyler Deveraux
• Tyler shares his life before delving into real estate
• • His inspiration is his mother, who, even though they struggle financially, has approached life with happiness and laughter
  • He joined the real estate business because he wanted security for himself and his family and he wanted to help other people too

[05:33 – 10:33] A Viable Source of Passive Income

• Tyler started an internet business in his early 20s and eventually started acquiring single-family rental properties
• • He initially didn’t know anything about real estate, but then realized it could be a viable source of passive income
• He met someone from MF Capital Partners, who introduced him to David Lindahl.
• • David Lindahl trains people on real estate business and is the author of “Emerging Real Estate Markets” and “Multi-Family Millions.” 
  • David Lindahl has an education company that mentors and walks people through multi-family acquisitions
  • Eventually, David asked him to be a trainer himself of Fundamentals of Multi-Family Investing, which he has been teaching the last couple of years
• Tyler talks about willing to coach and mentor people about multifamily acquisitions

[10:33 – 23:55] From Single to Multi-Family Properties 

• Tyler talks about his first multi-family acquisition; a 20-unit deal at Birmingham, Alabama.
• He has a third-party management team to manage his businesses for him
• • He was self-managing before for his single-family properties 
  • Third-party management is a “game-changer” for bigger properties and provides a better experience for tenants
• Tyler then acquired a 75-unit property in Austin, Texas, together with his coach and sponsors.

• He grew into the business after following his coach’s advice
• • Reach out to people to know their needs.
• Tyler discusses briefly the significance of syndicating your deals

[23:56 – 34:30] Overcoming the Fear of Raising Money

• Tyler shares an advice about raising money
• • Get an investor into your transactions and take care of them.
  • You don’t have to convince people that real estate is a good business. Most of the time, you’re teaching them.
• Tyler encourages his peers to reach out to more people
• • Rejections and failures are part of the process.
• Tyler shares how important an elevator pitch is. 
• • An elevator pitch briefly discusses what you offer. 
  • Be clear on your message and on what you do.

[34:31 – 38:49] Closing segment

• If your grandkids and great-grandkids want to write a book about you, what would that be?

• “My Great Grandpa was Super Bitching”

• Tyler wants to be remembered as happy, energetic and giving

• Connect with Tyler. See the links below 

Tweetable Quotes

 “As long as you’re putting people first and taking care of people…everything works out how it should. People first and everything falls in line.” – Tyler Deveraux

“The key to acquiring wealth is providing value.” – Tyler Deveraux

“You cannot be successful without experiencing some failure.” – Tyler Deveraux

Resources Mentioned:

• David Lindhal
• Emerging Real Estate Markets
• Multi-Family Millions 
• The Go-Giver
• How to Win Friends and Influence People
• Jake and Gino

You can connect with Tyler Deveraux on his social media platforms, LinkedIn, Facebook, and Instagram or email him at [email protected]. Visit their website, Multi Family Capital Partners, and their social media accounts: LinkedIn, Facebook, and Instagram.

LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode.

I believe that you only need a small axe to build a lasting empire. Let’s start building yours!

To know more about me and all the real estate opportunities you can find, you can connect with me on LinkedIn, Instagram, and Facebook or check out my website https://smallaxecommunities.com/ and book a call with me.

Today's guest is a former service industry veteran of 20+ years, serial entrepreneur, real estate investor, mindset and business coach, Austin Linney. He is the host of the weekly podcast, Construct Your Life. His passion is to provide massive value each week with his podcast and help his coaching clients achieve a breakthrough in their way. 

Join us for this episode and learn more about how to improve your mindset and build your business.

[00:01 – 06:34] The Beginning of His Journey

• I introduce the guest, Austin Linney
• Austin talks about his background and life journey
• • Grew up in a wealthy family
  • Got handed Rich Dad Poor Dad by his friend
  • Went into the restaurant business at 17 when his parents got divorced
  • Dragged into drugs and alcohol at 18
  • Lost everything and worked in construction 

[06:35 – 13:29] The Necessary Breaking Point

• Everybody has different ways when they break 
• • It was needed to be able to climb back up
• Austin talks about his breaking point 
• • Being a functioning drug addict/ alcoholic 
  • His outside looks disguised his brokenness
• It’s not the promises that you make with other people that will hurt you, but the promises you create within yourself that destroy your inner confidence 
• Austin talks about how he gets out of the situation and met his wife
• • Got his bartending job back
  • Got married and moved to Austin Texas
• The truth about working in the service industry
• • Alcohol and drugs are commonplace in this industry
  • Drinking every day for nine years 
• Austin talks about how his 13 years of marriage falls apart
• • Becoming two different people and no longer supporting each other
  • Got divorced a few months ago
  • The disconnection that causes the separation 
• We don’t fall out of love with somebody, but we just lose respect for each other
• • It is almost impossible to get that respect back

[13:30 – 20:38] Construct Your Life

• When we have chosen to wake up every day and be the best version of ourselves, we choose to love ourselves, and it radiates to the people we love
• Live with the truth of yourself and don’t hide it, so it does not control you
• • By focusing on yourself, you are presenting to the world what you can be, and it will inspire others
• When you switch the narrative to be abundance and grateful, the universe opens up doors for you
• Austin shares about how he got to where he is now
• • He got exposed to real estate investing
  • A vehicle to get you to the freedom that you need 
• Austin talks about the beginning of his journey in real estate 
• • Started with AirBnB and made 9k in the first year
  • Started a company with his business partner on managing and leasing 
  • Grew 27 AirBnb in 7 states within five months 
• They grew so fast but didn’t see the money
• • Decided to part ways with his partner 
  • Lost 26k 
• Austin shares the story of when he worked 90 hours a week
• • Works for two jobs and cleaning 3 AirBnb himself 

[20:39 – 30:29] Leverage Yourself and Your Business 

• Finally got the eye-opening talk with his mentor 
• • Learned to leverage himself and his business
• Your ego might tell you that you’re crushing it, but actually, you are running in place
• Austin talks about his first investment 
• • Bought a property that ended up making him 37k at gross a year
  • Refinance the house and pay off all his debts
• Follow up in time 
• • He shares the story of his success in a property deal
  • Bought a house on loan, and the house ended up making him 34k in a year with Airbnb then sold it at a high price
• You will only feel the power that it can be done when you execute the idea that you have in your head 
• • Almost three years of execution 
• Austin talks about his Airbnb managing company
• • Bringing on multiple investors to own a house
  • Invested in multiple properties 
• Austin shares how he found the investors 
• • Always give your investors multiple options 
  • Understand the market that you are in

[30:30 – 39:00] Know your Momentum and Sell Early 

• The more option you have, the better you feel about not pitching in a particular thing
• Understand what your asset does, what it produces, and what it can do in certain areas
• • Educate yourself  and learn from other people
• Imperfect actions lead to excellent results 
• • The best actions in life are the imperfect actions
• Austin talks about an inspiring young developer named Aaron Wagner who interviews the wealthy families in the US
• The key in real estate is to know the momentum
• • Sell early, build up your confidence and momentum
• If you are at the top of the market and there is no inventory, sell whatever you have, 
• • take the capital and buy again when the market goes down,
• Austin talks about the ripple effect in this pandemic situation 

[39:01 – 42:32] Closing Segment

• Imagine it's a hundred years from now, you have grandkids, and one of them decides to write a book about Derek Loda. What would you like the title to be and say about you?
• • "Austin Linney, the true embodiment of the fire.”
• How to connect with Jeffrey
• • See links below
• His passion is to make sure that you are operating in the highest form of yourself 

Tweetable Quotes:

“It’s not the promises that you make with other people that will hurt you, but the promises you make within yourself that destroys your inner confidence.” –  Austin Linney

“When you switch the narrative to be abundant and grateful, the universe opens up doors for you.” –  Austin Linney

“You will only feel the power that it can be done when you execute the idea that you have in your head .” –   Austin Linney 

“If you are at the top of the market and there is no inventory, sell whatever you have, take the capital and buy again when the market goes down.” –  Austin Linney

Resources Mentioned:

• Rich Dad Poor Dad
• Construct Your Life With Austin Linney Podcast
• Austin Academy Coaching Program 

You can connect with Austin Linney on LinkedIn , Instagram and Facebook. Visit his website at constructyourlifepodcast.com or contact him at 5125297515. 

LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode.

I believe that you only need a small axe to build a lasting empire. Let’s start building yours!

To know more about me and all the real estate opportunities you can find, you can connect with me on LinkedIn, Instagram, and Facebook or check out my website https://smallaxecommunities.com/ and book a call with me.

Today's guest is a bankruptcy attorney who spends his time as a real estate investor, Jeffrey Holst. He is also the co-host of the Old Fashioned Real Estate Show. After he succeeded in his career as an attorney, he hit rock bottom in life-altering circumstances simultaneously. That led him to his success in real estate. With his inspiring journey of life, he found his passion for helping others live the best version of their last life ever. 

Join us for this episode and learn more about real estate and The Last Life Ever philosophy 

[00:01 – 07:41] The Beginning of His Journey

• I introduce the guest, Jeffrey Holst
• Jeffrey talks about his background and life before real estate
• • He started as a bankruptcy attorney
  • Got diagnosed with Leukemia 
  • Piled with debt and faced bankruptcy
  • Bought real estate for passive income
  • Went into real estate full time
• Overcome the negativity
• • Made a choice to never have a bad day 
• Jeffrey talks about his bucket list 
• Jeffrey shares his experience from reaching the top of the world to hitting rock bottom in such a short time
• All you can do is point yourself in the right direction and hope it works out

[07:42 – 16:28] Rising Up from Bankruptcy 

• Jeffrey shares his story of rising from bankruptcy 
• • Worked and earned from his father’s truck company 
  • Saved up the bonus and bought a real estate 
  • Lend some money to purchase some real estate
• Stepping in the multi-family investment
• • Supported and partnered with some of his friends and family
• Jump in full time in real estate and being financially free after six years
• • Still growing and expanding
  • Accumulate the money he has been putting in
• If done right, Multi-family is an incredible wealth accelerator 
• Jeffrey talks about the support that his wife has been giving to him
• • He shares the story of how his wife supports him in real estate
  • Prioritizing the income for business until a certain point

[16:29 – 24:28] The Last Life Ever Philosophy 

• Jeffrey shares the story of his experience climbing Mount Kilimanjaro
• The stories you tell about your past are the only thing that matters
• • How you frame what you think about in your past
• Jeffrey talks about his charity book project “the Corona Virus Collective.”
• • Wrote by 30 different authors
  • All the profits go to charity 
• The thing about travel is, you learn so much, enrich your life and impact others with your stories 
• Jeffrey talks about ‘The Last Life Ever’ philosophy 
• • Living a full life that involves helping others and fulfilling your life purpose
  • So much more than just piling up cash
• You have to follow your passion and do the things that make you be the best person you can be
• • You owe it to yourself, family, community, and even to the world 

[24:29 – 32:44] Multi-family vs. Single-family Investment

• Jeffrey shares the advice and strategy in buying a multi-family vs. single family.
• • Multi-family is the greatest place to invest.
• The apartment building is valued in a completely different way than single-family homes.
• How to determine the values of single families
• • Commercial appraisal 
• Jeffrey talks about Scaling syndications.
• • Three completely different deals
  • Find deals that make sense.
  • Scaling slowly and carefully 
• Jeffrey talks about the real estate strategy, especially in this Pandemic situation.
• • Secure your long term debt the way to go

[32:45 – 36:01] Closing Segment

• How to connect with Jeffrey
• • See links below
• Imagine it's a hundred years from now, you have grandkids, and one of them decides to write a book about Derek Loda. What would you like the title to be and say about you?
• • "Jeff, Last Life Ever”
  • Because you only live once

Tweetable Quotes:

“The biggest mistake I made in real estate was getting started in multi-family too late.” –  Jeffrey Holst

“If done right, Multi-family is an incredible wealth accelerator.” –  Jeffrey Holst

“I had so much opportunity open up to me since I started focusing more on helping others.” –  Jeffrey Holst

“If you are doing what you’re supposed to be doing, you are going to figure out a way to keep doing it, and you’re not gonna live a life of regret.” –  Jeffrey Holst

Resources Mentioned:

• Rich Dad Poor Dad
• Last Life Ever Facebook Group 
• Old Fashioned Real Estate Podcast Show

You can connect with Jeffrey Holst on LinkedIn and Facebook. Learn more about his life story and real estate journey by visiting his website at  https://www.jeffreyholst.com/ and oldfashionedrealestate.com 

LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode.

I believe that you only need a small axe to build a lasting empire. Let’s start building yours!

To know more about me and all the real estate opportunities you can find, you can connect with me on LinkedIn, Instagram, and Facebook or check out my website https://smallaxecommunities.com/ and book a call with me.

Today's guest is the Principal and Founder of Loda Properties LLC, Derek Loda. Derek has been an active real estate investor since  2015, where he has developed a network of investors looking to make a positive impact on multifamily apartment complexes around the United States.  Passionate about helping individuals reach retirement sooner, he started "Apartment Investing For Early Retirement,” a podcast that focuses on educating about the vast opportunity and power to build wealth through quality multifamily investing. 

Join us for this episode and learn how to step out of your comfort zone and reach your goals.

[00:01 – 09:55] The Beginning of His Journey

• I introduce the guest, Derek Loda
• Derek talks about his background and how he got started in the multifamily space
• • Started his career in Golf Industry and exposed to real estate investing from his former boss 
  • Finding ideas to help out his parents to get a consistent cash flow coming through retirement age
  • Listening to Bigger Pocket Podcast by Bruce Petersen
  • Self educate himself about multifamily syndication 
  • Get the network and join Jack & Gino Community 
  • Get deeper into the multifamily syndication
• Derek talks about his underwriting tools in finding the deals
• Derek talks about his relationship with the people who bought his property and the owner 

[11:58 – 31:00] Step Out of Your Comfort Zone and Win

• Derek talks about the importance of having a good relationship and networking with the right people
• Derek talks about the condition of the properties currently
• Being a licensed real estate agent in Wisconsin 
• • Has to go to your broker for anything real estate 
• The importance of being in a community that will help you with your goals
• Derek shares his challenges in jumping in real estate and opens up himself to a lot of people
• • Being a chronic introvert
  • Be comfortable in uncomfortable situations
  • Getting the courage to approach people 
  • Network > information
• Making changes requires you to force yourself open and get uncomfortable
• Having a bigger goal and the belief that it can turn around lives are two key factors to success
• Comfort zones are where your dreams go to die
• • You need to go out, get uncomfortable and change what you do not like
  • The world is not going to change it for you
• Derek talks about his goals to educate people about financial knowledge and values
• • The power of sharing education to people 

[31:01 – 36:44] Taking One Step at a Time

• Break everything down in steps 
• • And just it doesn't have to be difficult nor perfect 
  • Be willing to take the risk and make mistakes
  • You're going to get more comfortable, and eventually, you look forward to it
• Swallow the hard pill, that you might look or sound like an idiot, but it will get better
• • We are our own toughest critics, so take it easy on  yourself
  • Do it for yourself and your future
• Derek shares how he keeps himself accountable by having an accountability partner or groups
• • Letting some people know what your goals are
  • Allowing people to ask you and check on you consistently
  • Take and give in supporting each other

[36:45 – 44:22] Closing Segment

• Imagine it's a hundred years from now, you have grandkids, and one of them decides to write a book about Derek Loda. What would you like the title to be and say about you?
• • "Life to Legacy”
  • Not just living life but also creating a legacy of what’s to follow. It’s about helping people along the way.
  • To have money does not mean that you have succeeded, but Success is leaning behind something that’s going to help other people get to that point.
  • Showing people a different path to living life and take control of their life
• Derek talks about ‘Conscious Capitalism.”
• •  A vehicle to get people to get out of poverty and get something more
  • Utilizing the money that you’ve been able to make through the system to help others
  • By doing it the right way is going to lead to more profitability than taking advantage of people
• Connect with Derek. See the links below.

Tweetable Quotes:

“To achieve what I want to achieve in the long term goals, I’m gonna have to get uncomfortable a lot more and give a great amount of education to other people.” – Derek Loda

“Having a bigger goal and the belief that it can turn around lives are two key factors to success.” – Derek Loda

“The comfort zones are where your dreams go to die. You need to go out there, get uncomfortable and change what you do not like.” – Derek Loda

“To have money does not mean that you have succeeded, but success is leaning behind something that’s going to help other people get to that point. Showing people a different path to living life and taking control of their life.” – Derek Loda

Resources Mentioned:

• Jack and Gino Community 
• Bigger Pocket Podcast by Bruce Petersen
• Loda Properties LLC

You can connect with Derek on Linkedin or email him to [email protected].

LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode.

I believe that you only need a small axe to build a lasting empire. Let’s start building yours!

To know more about me and all the real estate opportunities you can find, you can connect with me on LinkedIn, Instagram, and Facebook or check out my website https://smallaxecommunities.com/ and book a call with me.

This episode is part 2 of my conversation with Yonah Weiss, known as ‘The Cost Seg King. Today he will be talking more about Linkedin and how he created a massive marketing platform out of it.  If you weren’t able to follow this episode, please go back and listen to part 1. 

Join us for this episode and learn the keys to optimize your LinkedIn profile and creating strategic engagement on LinkedIn.

[00:01 – 05:54] Optimize your LinkedIn Profile

• I talk about the new topic for today
• Yonah talks about he really started to use Linkedin
• • Started actively using it since 2,5 years ago 
  • Been having the account for around 12 years
  • Linkedin changed significantly in an interactive way 
  • Found Linkedin in google, when he searches for people
  • Finding real and engaging content on linkedin
• Yonah talks about how he build such an immense follower on Linkedin
• • Consistency
  • Building a community and networking 
  • Post engaging content consistently
  • Spend some time to respond to people 

[05:55 – 12:59] Finding business and Clientele 

• Yonah shares his main purpose on Linkedin 
• • Finding business 
  • People are more in the mindset of doing business
  • Create the professional and personal brand of your own
  • Easier for business people to find and trust you
• Specific strategy on posting content 
• • Understanding the algorithm of LinkedIn
  • Focus on the audience and differences from any other social media
• Creating the right profile
• • Visit yonahweiss.com for the free checklist to maximize your profile 
  • Make sure your profile is up to date and engaging
  • Tell people how you can help them 
  • Professional Profile picture 
  • Contact information
• People coming to Linkedin specifically to do business 
• • Linkedin will be on the first page on google if people search for your name
  • The importance of having an updated profile 
  • Reaching out the right clientele 
  • A free way to get the first result on google

[13:00 – 17:45] Tips for Posting on LinkedIn

• Posting your original content 
• • Written post, picture, and videos
  • Simple, short-form written post
  • Do it daily 
  • Being yourself and share your story is the best way to provide your content 
• Find something interesting to post
• • It could be anything related to business 
• Engaging on other peoples content 
• • So much more beneficial
• Method of connection
• • Each person going to have a different method
  • Focus seeing people within your industry
  • You can follow an unlimited amount of people but you can only connect to 30k people
  • Stay strategic and make sure you get in front of the right people 

[17:46 – 21:41] Finding and Creating Strategic Engagement 

• Strategic Cold-calling 
• • Works 10x better
  • Following and engaging with their content in advance 
• Engagement on LinkedIn
• • Depending on how much you put it in, you are going to get out of it
  • Time block them
  • Find a number of people that you like to follow and engage 
  • Follow certain hashtag in your industry
• Finding your ideal client, content, and connections 
• • It gets more strategic when you're targeting who you're wanting to engage with
• Hashtags use
• • Not more than 3 hashtags in a post 
  • Change in  the algorithm 
  • More than 3 hashtags will confuse the algorithm
  • Create your certain hashtag 
• Be the first comment on the latest post
• • The author is going to recognize you
  • Adding so much more value to other people 
  • Strategically comment on people that you want to engage with

[25:30 – 27:57] Closing Segment

• Imagine it's a hundred years from now, you have grandkids, and one of them decides to write a book about Maurice Philogene. What would you like the title to be and say about you?
• • "Give to Live”
  •  Because there are so many aspects of life and one thing that most stand out is about Giving

• Connect with Yonah online! See the links below.

Tweetable Quotes:

“Being yourself and share your story is the best way to provide your content .” – Yonah Weiss

“Stay strategic and make sure you get in front of the right people on LinkedIn.” – Yonah Weiss

 “It gets more strategic when you're targeting who you're wanting to engage with.” – Yonah Weiss

Resources Mentioned:

• https://yonahweiss.com/

You can connect with Yonah on LinkedIn, Visit his personal website. Listen to his podcast, Weiss Advice. To know more about cost segregation, visit the Madison SPECS website.

LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode.

I believe that you only need a small axe to build a lasting empire. Let’s start building yours!

To know more about me and all the real estate opportunities you can find, you can connect with me on LinkedIn, Instagram, and Facebook or check out my website https://smallaxecommunities.com/ and book a call with me.

Yonah Weiss, known as ‘The Cost Seg King,’ joins us for today’s interview. Yonah is a master of communication and a networker. Yonah found his calling for teaching and has been an educator ever since. He helps real estate investors by educating them on tax-saving strategies through cost segregation.

Before joining Madison Specs, Yonah was a formal teacher. He enjoys teaching and sharing his knowledge with others. He is the host of Weiss Advice, a podcast dedicated to sharing the knowledge of leading experts in real estate, business, and beyond.

Join us for this episode and learn the keys to saving hundreds to millions of dollars from taxes with the help of cost segregation.

[00:01 – 05:29] Leading by Example

• I introduce the guest, Yonah Weiss
• Yonah talks about his background and how his journey began
• • Before joining Madison Specs, he was a formal teacher
  • Became interested in real estate around five years ago
  • Teaching his kids through Leading by Example

[05:30 – 14:19] The Cost Segregation King

• Yonah dives deep into the Cost Segregation world

• • Explains cost segregation
  • Save money from taxes
  • Wipeout your entire tax liability
• Do prices of property matter in cost segregation?
• • Benefits of cost segregation are proportional to the cost basis

[14:20 – 21:41] Bonus Depreciation

• Is bonus depreciation different from cost segregation?

• • Not everyone can take advantage of bonus depreciation
• Theories why the government allows these types of saving money on taxes
• Qualifications To be considered a real estate professional and be able to take advantage of Bonus Depreciation
• • If you spend the majority of your working time in the real estate trade or business
  • You have to own a property
  • Operating, managing, renting, or anything that involves managing a property
• Depreciation, Cost Segregation, and Bonus Depreciation compared

[21:42 – 27:52] Limiting Beliefs

• Crushing the limiting beliefs about cost segregation

• • The ‘I can’t afford it’ mindset
  • The cost seg fee is proportional to the property price
• Reasons why a lot of people don’t know about cost segregation
• • Accountants don’t do this
  • It’s impossible to do by yourself
• The IRS regulates cost segregation

[27:53 – 32:25] Take Action

• Now that you know about Cost Segregation let’s take action!

• • Even if you owned the property for years, you could do cost segregation retroactively
  • Madison Specs offers free cost segregation analysis estimates
  • There’s no reason not to do Cost Segregation
• Connect with Yonah online! See the links below.

Tweetable Quotes:

“[Cost segregation] is like an advanced form of depreciation.” – Yonah Weiss

“It’s all within the business plan of the property owner. There are certain times where it might be more advantageous to get it done on a property that you are holding for a shorter period of time or for some people depending on their business plan for a longer period of time. Those first five years are integral to the tax benefits there, but it can be different for everyone.” – Yonah Weiss

Resources Mentioned:

• Cost Segregation Study definition
• Bonus Depreciation

You can connect with Yonah on LinkedIn, Visit his personal website. Listen to his podcast, Weiss Advice. To know more about cost segregation, visit the Madison SPECS website.

LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode.

I believe that you only need a small axe to build a lasting empire. Let’s start building yours!

To know more about me and all the real estate opportunities you can find, you can connect with me on LinkedIn, Instagram, and Facebook or check out my website https://smallaxecommunities.com/ and book a call with me.

Today's guest is a senior executive, a world explorer, multifamily investor, restaurant owner, public servant, and an aspiring philanthropist Maurice Philogene. 

He is a first-generation American with Haitian roots, and starting from a young age he acquired multifamily properties to generate passive income and build the Legacy. Now he is shifting towards lifestyle design and has started Living in a way he wants to live while helping people to win their financial freedom along the way.

Join us for this episode and learn the keys to win your financial freedom.

[00:01 – 09:55] The Beginning of His Journey

• I introduce the guest, Maurice Philogene
• Maurice talks about his background and how his journey began
• • Born in NY and raised in Boston
  • Being part of an Immigrant family from Haiti 
  • Joined the military after university 
  • Entrepreneur, investor, lifestyle design 
• Maurice talks about the mindset influence he got from his parents 
• • Good education
  • Mindset of savings
  • Exposed him with many cultures 
• The power of a multi-cultural encounter 
• • Experiencing life a different way
  • Opening the window to see the world 

[09:56 – 15:15] Winning your Financial Freedom 

• Maurice talks about how he developed a plan to have financial freedom  
• • Start with ‘Personal finance for dummies’ book
  • Dig in and learn more information about real estate 
  • Buying his first condo at 23
  • Ended up with 10 condos at the end of the year 
• Passive incomes allow you to have cash flow without you having to physically be somewhere
• Taking a leap of faith and facing fear
• Your Brain is fertile ground - Earl Nightingale 
• Maurice shares the story of how he got into real estate

[15:16 – 20:22] Course Correcting 

• Thrive for something Beyond money
• • Not leaving life the way other people lives
  • Having the right driving force
• Maurice shares about the sacrifices he took in his youth to be successful 
• • Gave up his youth for a purpose
  • Missing out on social life 
• Course correcting 
• • Not trying to get it perfect
  • Learning to be okay with making mistakes 
  • Understand your mistake and course correct
  • Become a bigger and better person
• Personal growth in the business side 
• • Took a seminar about multifamily real estate 
  • Hire a coach 
  • Opening the mental floodgate

[20:23 – 29:10] Giving back and impacting communities 

• Maurice talks about filling his life goals 
• • Leaving legacy 
  • Family security
  • Impacting and giving back to communities 
• Maurice talks about the impact he gives as a police officer 
• • Being counted on
  • Do small meaningful things to the community 
• Pushing on business to dramatically impact the society and the world
• • He talks about Bill Gates and Elon Musk 
  • Giving impact on micro and macro way 

[29:11 – 33:32] Closing Segment

• Imagine it's a hundred years from now, you have grandkids, and one of them decides to write a book about Maurice Philogene. What would you like the title to be and say about you?
• • "He created our freedom”
  •  Because I want the generations in my family to recognize that they can live life their way and they don't have to live the way that the society stones them. 

• Connect with Maurice. See the links below.

Tweetable Quotes:

“Passive incomes allow you to have cash flow without you having to physically be somewhere." – Maurice Philogene

“Climbing the corporate ladder is not the destination for everyone. Just because the society tells you to do it doesn't mean that you have to do it." – Maurice Philogene

“If you’re not making mistakes, you are not trying." – Maurice Philogene

Resources Mentioned:

• Earl Nightingale 
• https://www.thequattroway.com/maurice-philogene

You can connect with Maurice on  Instagram and Linkedin . Visit his business website at https://www.thequattroway.com/maurice-philogene

LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode.

I believe that you only need a small axe to build a lasting empire. Let’s start building yours!

To know more about me and all the real estate opportunities you can find, you can connect with me on LinkedIn, Instagram, and Facebook or check out my website https://smallaxecommunities.com/ and book a call with me.