In this episode of Small Biz Florida, recorded live from the 2025 Small Business Success Summit in Tampa, host Tom Kindred sits down with Richard Greco, founder of Money Matters University. With over 30 years of experience in accounting and financial literacy, Richard shares why understanding financial statements, KPIs, and revenue streams is essential for business owners ready to grow. From building a leadership-driven company culture to avoiding burnout, Richard explains how business owners can scale their operations smartly—utilizing technology, financial expertise, and a mindset shift from merely surviving to thriving. This episode is packed with practical strategies, alternative scaling solutions, and real-world insights for entrepreneurs at every stage of their journey.