Small Business Answer Man

Jeremy is a serial entrepreneur, investor, and former global marketing & communications executive. Over the past two decades, Jeremy has founded and led 8 of his companies to successful exit. Jeremy is currently the Founder & CEO of Payment Brokers, a fintech company, focused on AI-enabled cost reductions.

In today's episode Jeremy Lessaris, founder and CEO of Payment Brokers, shares his goal of putting money back on the table for businesses by addressing transaction costs.

• Gary introduces Jeremy Lessaris, founder and CEO of Payment Brokers, as the guest for today's episode.
• Jeremy explains the complexity of credit card processing fees and their impact on businesses.
• Jeremy describes Payment Brokers as a fintech company focused on AI-enabled cost reductions in credit card processing.
• Gary emphasizes the significance of credit card processing fees for small businesses, especially with most transactions being conducted via cards.
• Jeremy elaborates on how Payment Brokers' technology breaks down complex statements to identify potential savings
• Jeremy discusses the challenges of negotiating rates with existing providers and the need for advocacy in reducing fees.
• Gary highlights the importance of community and mentorship in business success
• He invites listeners to visit Payment Brokers' website for a free analysis of their credit card processing statements.

Jeremy encourages business owners to seek mentorship, prioritize clarity of purpose, and enjoy the journey of solving business challenges. Invest in mentorship, guidance, and mastermind groups early in your career.

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Wade Swikle is the founder and CEO of 2 College Brothers Moving, Storage and Franchising, host of the Grow Your Moving Company Podcast, and co-founder of Moving Titan Retreats. Wade started his moving company with $600 and a pickup truck at the age of 21 while a student at the University of Florida over 11 years ago, grew it to a multi-million dollar business with multiple locations, and is now franchising the concept. He hosts the longest actively running moving industry podcast and is co-founder of Moving Titan Retreats, a mastermind retreat that brings together ambitious moving company owners from around the world to uplift the moving industry. Wade has a Master's Degree in Entrepreneurship from UF and is currently an owner of 5 businesses.

In this episode, Wade founder and CEO of Two College Brothers Moving Storage and Franchising, shares insights into how his company helps individuals solve their moving-related problems, whether it's through their moving services or franchising opportunities.

• Wade recounts his journey of starting Two College Brothers at the age of 21 with just $600 and a pickup truck.
• He explains how his entrepreneurial spirit led him to establish the company and grow it into a multi-million dollar business over the years.
• Wade discusses the evolution of Two College Brothers from a local moving company to a franchising organization.
• He shares his vision of helping aspiring entrepreneurs enter the moving industry through the franchise model.
• Wade highlights the value of systems and processes in the success of a franchise business.
• He explains how having a well-defined set of procedures and protocols streamlines operations, facilitates training, and ensures consistency across locations.
• Wade emphasizes the company's focus on building relationships, providing comprehensive support to franchisees, and fostering a culture of excellence and customer service.

Wade emphasizes the importance of effective marketing strategies for home service businesses. He expressed the significance of search engine optimization, social media engagement, and traditional marketing channels like direct mail in reaching and engaging potential customers.

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Jason Howe's expertise in addiction recovery, trauma, and mental health isn't just professional — it's deeply personal. As a respected bestselling author, speaker, and consultant who has collaborated with Fortune 500 companies, the U.S. Military, and the USO, Jason brings a unique perspective to the field. His role as the Executive Director for K9s on

In this episode, Jason Howe, an expert in addiction recovery, trauma, and mental health, shares his personal and professional journey in these fields. The episode explores individuals' challenges, the importance of authenticity and vulnerability, and the power of finding purpose.

• Jason shares his journey, including hitting rock bottom, losing everything, and finding hope through a service dog named Soby.
• He emphasizes the significance of acknowledging one's struggles and deciding to change.
• Jason introduces the "Adapt" philosophy, which includes acknowledging challenges, making decisions, being aware of triggers, persistence, and taking gradual steps toward success.
• The philosophy serves as a tool for overcoming obstacles and finding personal growth.
• Jason highlights the importance of support systems, including family, friends, and organizations like Canines on the Front Line Missouri.
• Stories of transformation and healing demonstrate the impact of support and purpose in overcoming adversity.
• Gary and Jason discuss the significance of recognizing signs of mental health struggles and reaching out to offer support.
• Jason shares insights on supporting veterans and individuals struggling with mental health issues and addiction.

Jason emphasizes the importance of authenticity, vulnerability, and self-awareness. He suggests always being open-minded and never judging anyone. He also says that growth and success in business are closely tied to personal growth and overcoming challenges.

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Solomon Thimothy is a highly accomplished entrepreneur with over 17 years of experience in marketing and sales. As the co-founder and CEO of OneIMS, a leading inbound marketing and sales agency, as well as Clickx, he has helped businesses double their revenue using the 10X Framework. Solomon is also an expert in lead generation and customer acquisition, as well as a USA Today and Wall Street Journal best-selling author.

In addition to his work, Solomon is also an angel investor and startup advisor. He has helped numerous startups grow and scale, leveraging his expertise in marketing, sales, and business strategy.

In today's episode, Gary and Solomon discuss how entrepreneurs often grapple with feelings of overwhelm and stress, especially when navigating the complexities of marketing and sales.

• Gary introduces the Six P Business Owner Formula, focusing on people, productivity, pricing, promotion, process, and profits.
• With expertise in lead generation and customer acquisition, Solomon shares practical strategies honed over nearly two decades in the field.
• Solomon breaks down the essential equation for business success—acquisition plus retention equals growth.
• Solomon introduces the Growth Formula, highlighting the importance of acquisition and retention in achieving business growth.
• Solomon emphasizes the significance of searching your business name on Google. If it doesn't rank within the top three results in the "near me" category, it indicates the necessity to enhance your business's visibility and reach.
• Solomon discusses the importance of leveraging free resources, such as social media and educational content creation, to build brand authority and drive demand.
• Gary and Solomon encouraged business owners to overcome fear and embrace video content as a powerful tool for building authority and engagement.
• Solomon shares practical advice for small business owners, emphasizing low-budget marketing strategies and actionable steps for tangible results.

Solomon emphasizes the importance of leveraging free resources like social media to attract and retain customers effectively. He also encourages entrepreneurs to embrace video content as a powerful tool for brand building and establishing authority in their industry.

Website: https://www.oneims.com/

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Robb Green is a lifelong learner constantly seeking knowledge to empower himself and others. Robb has owned 8 brands over the course of his career and currently hosts the podcast "I'm the One," which provides practical guidance on building wealth, maintaining healthy relationships, and achieving well-being.

In today's episode, Gary hosts Robb Green, a seasoned entrepreneur and host of the podcast "I'm the One." Rob brings a wealth of experience from owning multiple brands and is passionate about sharing practical guidance for building wealth, maintaining healthy relationships, and achieving well-being.

• Robb emphasizes the importance of pricing strategy, highlighting how many business owners struggle to effectively price their products or services.
• He discusses the mindset shift required to overcome pricing challenges, focusing on delivering value to customers across different pricing tiers.
• The concept of "good, better, best" pricing model is explored, along with the significance of understanding customer demand and market positioning.
• Robb shares strategies for managing overwhelm and stress, emphasizing the importance of integrating family and business activities.
• Integrating customer feedback and market demand into pricing decisions helps businesses align their offerings
• He advocates for protecting dedicated family time and adopting a mindset of productivity and prioritization.
• Lifelong learning is highlighted as a crucial aspect of personal and professional growth.

Rob stressed the importance of protecting time for family activities and creating a schedule that allows for quality time with loved ones. By prioritizing family and setting boundaries, entrepreneurs can achieve a healthier work-life balance and avoid burnout.

Website: http://imtheone.com

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Robb has a Podcast: https://therobbgreenshow.com/

Listen Score = 29

Global Rank = 5%

What is Listen Score? Listen Score (LS) is a metric that shows the estimated popularity of this podcast compared to other rss-based public podcasts in the world on a scale from 0 to 100. The higher, the more popular. Calculated from 1st and 3rd party data. Updated monthly.

What is Global Rank? This podcast is one of the top 5% most popular shows out of 3,263,427 podcasts globally, ranked by Listen Score (the estimated popularity score).

FYI Small Business Answer Man

Listen Score = 32

Global Rank = 5%

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Tim is a versatile entrepreneur, investor, consultant, and podcast host who helps service business owners uncover the profits hidden inside their existing business. By the age of 25, Tim had raised over $325mm for his investment company before moving on to building a 7 figure tech-enabled fitness business alongside his wife. Most recently, Tim was one of the 4 Executive Team members at GymLaunch alongside Alex and Leila Hormozi. He oversaw the development and launch of ALAN, a machine learning SaaS company, which grew from zero to $20M ARR in 6 months. Currently, Tim helps make founders' dreams come true by implementing his Product to Profit TM Framework as a sought-after #2 to ambitious founders.

In today's episode, Gary is joined by Tim Khalise, a versatile entrepreneur, investor, and consultant. Tim shares valuable insights into building and optimizing the recurring revenue component of service-based businesses.

• Tim emphasizes the importance of recurring revenue in building a successful business.
• He explains how businesses can leverage their existing customer base to establish long-term relationships and drive profitability.
• Tim discusses the significance of offering high-value services that address customers' core needs and aspirations.
• Tim highlights the role of affiliates and partners in expanding business reach and acquiring new customers.
• Gary and Tim encourage business owners to shift their mindset from competing on price to delivering exceptional value.
• They stress the importance of believing in the value of one's offerings and pricing accordingly.
• They advised to focus on delivering solutions that provide tangible value and enhance their quality of life.

Look for strategic partners and affiliates who can help you reach new audiences and expand your business network. Collaborate with like-minded businesses to create mutually beneficial opportunities for growth.

Website: https://timcalise.com/

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Today we're talking to Henry McIntosh, the founder of Twenty One Twelve Marketing, a partnership marketing agency otherwise known as the commercial collaborations agency and GLOW Festivals – an apres ski music festival with absolutely no snow in sight.

Today's episode discussion revolved around unlocking business growth through partnership marketing. Our guest, Henry McIntosh, founder of Marketing and Glow Festivals, shares insights and strategies for leveraging partnerships to drive lead generation and propel your business forward.

• Partnership marketing involves collaborating with complementary but non-competitive businesses to achieve mutual goals.
• Three key approaches: value exchange, sponsored collaborations, and incentivized collaborations.
• Henry shares the story behind Glow Festivals, an apres-ski music festival born out of COVID restrictions.
• Despite the absence of snow, the festival leverages partnership marketing to create a unique experience for attendees.
• Precision marketing emphasizes targeted and focused strategies tailored to specific audiences.
• Henry highlights the importance of going deeper rather than wider to maximize impact.
• Henry advises established businesses to focus on scalability and predictability in their marketing efforts.
• Henry discusses the transition to remote work during COVID-19 and the communication challenges it presents.
• Remote work offers benefits such as access to a broader talent pool but requires intentional communication and robust processes.
• Henry emphasizes the need for small business owners to maintain authenticity and creativity amidst technological advancements.

Website: http://www.twenty-one-twelve.com

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Jon Bassford is the Founder and CEO of Lateral Solutions, an operations management company specializing in launching and managing internal operations for startups, small businesses, and nonprofits. Jon is a visionary entrepreneur and operations professional who thrives on creating and driving change.

In this episode, Gary Wilbers and John Basford dive into the critical issue facing many small business owners: the overwhelming burden of day-to-day operations.

• The podcast starts by introducing Jon Bassford, an expert in operations management, focusing on helping startups, small businesses, and nonprofits optimize their internal operations.
• The conversation delves into the importance of efficient internal operations in accelerating small business growth.
• Jon discusses his background in operational roles and consulting, emphasizing the challenges small business owners face in managing day-to-day tasks.
• He highlights three key areas of service: recruitment of operational staff, coaching and mastermind programs, and assessment to identify areas for improvement.
• John emphasizes problem-solving skills and resource management as crucial for operational roles.
• He discusses the importance of documenting processes systematically to ensure continuity and scalability.
• Gary and Jon explore the significance of analytics in optimizing workflows and driving business growth.
• Jon underscores the value of lead indicators and forward-thinking approaches enabled by data-driven decisions.

Jon encourages business owners to invest in operational roles to shift focus from tactical work to strategic growth. He emphasizes the foundational role of efficient operations in scaling businesses and achieving long-term success.

Website: https://jonbassford.com/

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Tanya Alvarez, founder of a New York ad agency at 25, battled odds and achieved $1M in revenue. With OwnersUP, she helps you win at work while living what matters most.

In this episode, Tanya Alvarez, founder of a New York ad agency, shares insights on maintaining focus, achieving life fulfillment, and combating overwhelm in entrepreneurship.

• Tanya Alvarez shares insights on maintaining focus in entrepreneurship.
• Gary emphasizes the importance of maintaining focus and achieving life fulfillment amidst the challenges of entrepreneurship.
• Tanya explains the significance of self-awareness and conducting a task audit to prioritize activities effectively.
• Tanya suggests implementing simple productivity habits like idea ranking and the "RAP" method (Review, Assess, Prioritize) to combat overwhelm.
• Tanya shares examples of clients who have successfully scaled their businesses while reclaiming their time through accountability groups.
• Listeners are encouraged to visit Tanya's website, ownersup.com, and connect with her on social media for additional resources and support.
• Tanya offers a free resource accessible via her Instagram handle, @TanyaCAlvarez, providing a detailed framework on prioritization and maintaining focus.

Tanya emphasizes the importance of self-awareness and conducting a task audit to prioritize activities effectively. By understanding where time is being spent, entrepreneurs can ensure they are focusing on the tasks that truly matter for their business success.

Website: https://ownersup.com/

https://grit.ownersup.com/RAP

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Brian Will is a seasoned entrepreneur, bestselling author, and sales expert with over 35 years of experience. He's created seven highly successful companies worth over half a billion dollars at their peak. Today, Brian owns thriving ventures in restaurants, insurance, technology, and real estate.

In this episode, Gary and Brian discuss the significance of active listening and connective response in sales, along with the importance of explaining product benefits to overcome objections.

• Gary emphasizes the importance of setting clear goals for your business and reverse engineering them to create a path to success.
• Brian highlights the need for entrepreneurs to understand why customers should buy their products and why they should buy from them.
• Brian shares insights from his book, "The Dropout Millionaire," focusing on the psychological aspects of building and running a business.
• Gary stresses the value of understanding your weaknesses as a business owner and bringing in people who can complement those weaknesses.
• Brian talks about the importance of having a board of directors or a personal coach, even for successful entrepreneurs like Tim Cook of Apple.
• Gary emphasizes the need for entrepreneurs to have a clear plan for their business.
• Brian discusses the importance of delegation in scaling a business and the role of soft skills in entrepreneurship.
• Gary and Brian talk about the common mistakes entrepreneurs make in sales and how to overcome them.
• Brian explains his coaching assessment process, which helps entrepreneurs understand their business's current state and plan for future growth.

Understand why customers should buy your product and why they should buy from you. Use active listening and connective responses in sales to overcome objections. Delegate tasks according to your weaknesses to scale your business effectively.

Website: www.brianwillmedia.com

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