Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Text Emily!

I often say, "Great copy is a blend of art and science!" Today, I want to show how this concept applies to our business as a whole, and how we often weave art and science together for a successful business and website. 

A little creativity and artistic sprinkle over here, a beaker, and some chemical explosions over there, and voila - you’ve got yourself an entrepreneur. 

In this episode, we cover specifics on the art and science of websites and show you how it applies throughout your business. You'll have all the info you need to determine whether or not yours is bringing the two together in the way you want! 

Get out your favorite paintbrush and best beaker, and let's dive in to learn:

• What a win-win-win collaboration in action looks like 
• 5 Elements that work together for a successful business 
• 4 Components of science to bring into your business and website 
• 3 Artistic touches to sprinkle throughout your business and website 
• Additional ideas for blending art and science together as an entrepreneur 
• And more! 

Resources and Links Mentioned:
Guest Blog: A Successful Website Blends Art & Science

Website Designers Mentioned:
Alethea Copelas' Inspired Website Design (Wix) 
Robyn White, RDW Design Studio (WordPress)
Jenny Belanger, Jenny-B Designs (WordPress)
Lindsey Masterson, Cheetah Design Studio (WordPress)
Teresa Schlup, Caffeine Creative (WordPress & Squarespace)

SEO Resources:
Small Business Sweet Spot Podcast with Barb Davids
Barb Davids of Compass Digital Strategies
Talk Copy to Me Podcast, Erin Ollila
Robyn White of RDW Design Studio (SEO Audit)

Let's Connect & About Me!

Hi! I'm Emily Aborn, a Copywriter, Podcast Host, and Speaker by day and by night... an avid reader and lover of Norwegian crime shows by night. 

I work with small business owners to blend their art and science together for copy and content that's distinctly YOU! I've worked with 122+ industries and 1,000's of individuals and can't WAIT to connect with YOU!

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Text Emily!

The phrases "mailing it in" or "phoning it in" have been used interchangeably and were first used to describe someone who didn’t show up to work and instead mailed or phoned it in from afar. 

Nowadays a lot of us work virtually or remotely and may not have the need to be physically present, but where it gets sticky is when we get detached, lack care, find ourselves going through the motions, and doing the bare minimum. 

Checking boxes without enthusiasm or excitement. 

In this episode: 

• What phoning it in is and isn't 
• Where we might be tempted to show up lackluster
• Why we sometimes mail it in
• How to bounce back and reinvigorate your approach 
• And more! 

Links & Resources Mentioned:
✔️ My Strategy Sessions
✔️ Jenny Belanger's Website Design Made Simple Podcast

Reflection Questions: 

• Have I been mailing it in? If so, in what areas? How has it manifested? 
• How do I feel about my current level of engagement with my business? Am I proud of what I’m putting out there? Am I being authentic in how I’m showing up? 
• When was the last time I felt truly connected to my work? What contributed to that feeling? 
• What’s one area of my business that needs more attention and care?
• Do I feel like I’m achieving my potential? Feeling fulfilled? If not, what’s next or what can I dream possible for what’s next? 

Connect with Me:
Hi! I'm Emily Aborn, Content Copywriter, and Host of the Content with Character podcast! I help small businesses bring their message to life through copy and marketing content. I've worked with 100+ industries and 1,000's of individuals and can't WAIT to connect with you.

Fun facts: I live in NH where the grass really is greener. I can type 86 words a minute. My favorite trio is me, my husband, Jason, and our dog, Clyde. I like nerdy word games, reading, listening to podcasts, and hiking.

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Text Emily!

Looking to start a podcast or be an even better podcast host? This episode is a montage of lessons learned after six years of hosting experience. You'll gain insights on content creation, podcast marketing, finding guests, advocating for your listeners, frequency and consistency, and more! 

Inside the episode: 

• Should you start a podcast? 
• Is the podcast market too saturated to fit yours? 
• A few reasons to start your podcast 
• How much time does it take to host a podcast and what kind of consistency should you maintain? 
• Ideas for formatting your show, planning content, guest considerations
• And more! 

Resources & Links Mentioned:
🎙️ Alesia Galati's Listeners to Leads Podcast
🎙️ Mark Hirschberg's Episode on Listeners to Leads, "Escape the Social Media Hamster Wheel"
🎙️ PodMatch*
🎙️ Podcast Guest Collaboration Facebook Community
🎙️ Alesia Galati's Strategy Session 

About YOUR Podcast Host, Emily Aborn: 
Hi! I'm Emily Aborn, Content Copywriter, and Host of the Content with Character podcast! I help small businesses bring their message to life through copy and marketing content. I've worked with 100+ industries and 1,000's of individuals and can't WAIT to connect with you.

Fun facts: I can do a week's grocery shopping in 15 minutes flat. I live in rural NH with my husband, Jason, and our dog, Clyde. I like nerdy word games, reading, listening to podcasts, and hiking.

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Email: [email protected]
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*PodMatch link is an affiliate link meaning I get a couple buckarooskis tossed my way if you join. Gotta' disclose it up front according to the higher-ups, but that said, I am a big fan of the platform or else I wouldn't share about it in the way I do. 

Text Emily!

Over the past decade, I've had many opportunities to be a podcast guest and connect with hundreds of hosts across the globe.

This year, I've been having a great time exploring and experimenting on PodMatch and elsewhere as I focus even MORE on offering value as a podcast guest. 

In this episode, I share a few pitching tips, guesting tips, do's, maybe don'ts, and lessons learned from the other side of the microphone. If you want to be a memorable podcast guest and increase your opportunities, this episode is for you! 

Specific highlights: 

• The value of podcast guesting 
• Who podcast guesting is for
• Who podcast guesting may not be for
• Where to find podcast guesting opportunities 
• Pitching
• General guesting tips 
• Collaborative reminders
• How I can help you be a podcast guest if you want more support
• And more! 

Resources and Links Mentioned (fair warning: there are a lot!)
🎙️ PodMatch*
🎙️ Fox Talks Business Podcast
🎙️ Podcast Guest Collaboration Facebook Community
🎙️ Book a Strategy Session with Me!
🎙️ My Spotify Guesting Playlist (as an example)

About Yours Truly:
Hi! I'm Emily Aborn, Content Copywriter, and Host of the Content with Character podcast! I help small businesses bring their message to life through copy and marketing content. I've worked with 100+ industries and 1,000's of individuals and can't WAIT to connect with you.

Fun facts: I can do a week's grocery shopping in 15 minutes flat. I live in rural NH with my husband, Jason, and our dog, Clyde. I like nerdy word games, reading, listening to podcasts, and hiking.

Leave a Voice Message

Email: [email protected]
Website
Facebook
Instagram
LinkedIn
Book a Strategy Session with Me!

*PodMatch link is an affiliate link meaning I get a couple buckarooskis tossed my way if you join. Gotta' disclose it up front according to the higher ups, but that said, I am a big fan of the platform or else I wouldn't share about it in the way I do. 

Text Emily!

Collaboration is one of the best and most rewarding ways to build and grow your business. 

It’s an out-of-the-box, not as-often-as-it-should-be talked about element of marketing which I want to give more attention and airtime! 

In this episode, I share five reminders for confident collaborations and some actions to take right away! I get into: 

• The power of collaboration in your business
• The dark side of collaboration 
• Ideas on what a collaboration can consist of
• 5 Reminders for confident collaborations 
• Action steps to set your collaborations into motion right away!
• And more! 

Resources & Links Mentioned: 
Join PodMatch with me! (please note: this is an affiliate link and I'm sharing PodMatch because I genuinely love it as a collaboration tool!)

Quote: “Love does not consist of gazing at each other, but in looking outward together in the same direction.” -Antoine de Saint Exupery

More episodes on collaboration:
She Built This podcast: Keys to Quality Collaborations: GOOD Collaborations with the RIGHT People!
She Built This podcast: When Collaborations Go Awry
Content with Character podcast: Speaking and Podcast Guesting for Increased Visibility 
Content with Character podcast: The Four Agreements of Collaboration 
Content with Character podcast: Get Picky About Your Collaborations in Business
Content with Character podcast: Client-Contractor Collaboration: The Ultimate Survival Guide 

Connect with Me! I love hearing from you!
Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 100+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys nerdy word games, reading, listening to podcasts, and hiking in the woods with her husband, Jason, and their dog, Clyde.

Email: [email protected]
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Book a Strategy Session with Me!

Text Emily!

Do you cringe when you have to ask for help as a business owner? 

Perhaps it's a concern over putting someone else out, a fear that they won't be able to do it as well as you can, a belief you need to be doing it all yourself, or something else that stands in your way of asking for the help you need. 

Most of us can only get so far before we need wave our white flag of surrender and get help and support in our businesses for: 

• Administrative tasks 
• Marketing and promotional guidance 
• Creativity and design elements 
• Strategic planning and development 
• Event planning and coordination 
• Legal and compliance needs 
• Tech support and backend systems
• And more! 

Not asking for help can cost you time, money, and energy. It can lead to burnout, stunted growth, decreased productivity, lesser quality, and missed opportunities. 

This episode will give you 5 best practices when asking for help so you can get the very best support for YOU, no matter the solution you're looking for! 

I share: 

• Why we often struggle to ask for help in the first place 
• Where we might need help and what it can cost us not to ask 
• 5 Best practices for finding the right help 
• FREE and low-cost resources when seeking out for your business 
• And more! 

Resources & Links Mentioned:
My 104 Experiments Substack
Jenny Belanger's Blog: Substack vs. Blogging on Wordpress
Content with Character episode on Perfectionism
School of Self-Image by Tonya Leigh podcast episode "The Audacity to Ask"

NHSBDC
Hannah Grimes Center for Entrepreneurship Keene, NH
SCORE

Let's Connect:
Emily Aborn is a Content Copywriter and Podcast Host who helps small business owners by writing website copy, blogs, social media content banks, and more! She loves guiding others to build relationship and community-based businesses by creating deeper connections with the clients they love!

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Text Emily!

Maybe you've convinced yourself that perfectionism is a good trait. I can definitely see that side of the coin too, trust me...

It means you have high standards, attention to detail, care about quality, have a strong appreciation doing things "right". It might reflect your goal-oriented, task-focused, reliable, forward-thinking, innovative side as you constantly look to make things BETTER.

And perfectionism can have some unwanted side effects: Procrastination, stopping you in the first place, causing you to question, doubt, overthink, second-guess, never share, never feel ready, never feel smart enough, good enough. It can strain relationships, take up a lot of energy, and can even lead to burnout. 

What would happen if we turn down the noise of perfectionism just 1%?

In the episode, we explore exactly that as we get into: 

• Perfectionism defined by Julia Cameron in her book, The Artist's Way (p.119-120 quoted)
• The upsides and downsides of being perfectionistic 
• Three types of perfectionism that show up in our business 
• How perfectionism can show up in marketing, collaborations, relationships, and beyond!
• Covert and overt perfectionism 
• 6 Ideas to help you turn it down 1% at a time 
• And more! 

Journaling Prompt (from Julia Cameron's Book The Artist's Way) 

• What would I do if I didn't have to do it perfectly? 
• What would I say if I didn't have to say it perfectly? 

Consider: Anything worth doing might be worth doing imperfectly (even badly) at first. 

Resources Mentioned:
Becoming 7% Better Experiment (Emily's Substack Article)
Content with Character Episode: How to Stop People-Pleasing in Your Marketing

About Me:
I'm Emily Aborn, Copywriter, Speaker, and Podcast Host. I've worked with 122+ industries as a copywriter. I write original, personality-packed, strategic copy that'll make you and your business proud to share! Fan of: being a nerd, reading, podcasts, and hiking. 

Email: [email protected]
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Text Emily!

Does writing your bio feel overwhelming to you? Not sure where to start?

You're not alone. The bio is a topic I get asked about A LOT with my clients and as one of the "refresh" services I offer. 

I hear things like: "Oh, my gosh mine is so bad..." "I need to work on my bio..." "My bio is so outdated and irrelevant at this point..." 

In this episode, we're putting aside the STRESS of writing a bio and making it EASY with 3 essentials to build into your bio, and 3 things you can safely stop worrying about altogether. 

I get into: 

• The importance and power of a bio that sets you apart 
• Some of the common reasons people struggle to write a bio
• The TRUE purpose of a bio
• Setting realistic expectations for your bio 
• Creating a bio "Doc" to mold and shape your bios 
• 3 Versions of your bio I recommend
• 3 Essentials to a great bio
• 3 Non-essentials to stop stressing about 
• A few bonus tips to get you started

Resources and Links Mentioned:
👉🏻 EXTENDED Show Notes 
Andréa Jones Mindful Marketing Podcast

2023 Content with Character Episodes:
How to Write About Yourself
Is it About You? The About Page Debate
How to Talk About Yourself (podcast guesting, speaking engagements, networking, and more!)

My Bio and Let's Connect:
Emily Aborn is a SUPER organized, responsive, and honest content copywriter who works to save small business owners from Death By Blinking Cursor and keyboard-induced headaches. She writes website copy, blogs, social media content banks, and the content you need to show off the true blue human you are and attract the clients you love working with most.  She's a podcast host and daily strives to earn the title of the world's best auntie and dog mom.

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Text Emily!

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Let's Un-hack that!

Bio hacks, life hacks, business hacks...

Everyone's always talking about the latest shortcuts and secret sauces! I find many of them to be a little rigid and confining, rather than freeing. A little black-and-white with no room for adaptability and tailoring. Life is less fun when you're walking around trying to "hack" everything in sight.

So, I thought today we'd have some fun UNHACKING our content creation and marketing with some things I've implemented over the past couple of years that have greatly improved my content creation, marketing, writing, podcasting, life and business as a whole!

You can feel free to color outside the lines, create a unique method, make it up as you go along, and blaze your own protocols in this episode where we get into your Marketing and Content Creation: UnHacked

In this episode: 

• What does nature have to do with content creation and marketing? 
• Using calming tools to improve your business and wellbeing 
• How listening to yourself can help you pull out some of your most powerful words
• Giving your inner critic some time off with free writing / Morning Pages 
• Depriving yourself of reading and consuming 
• Why I started reading trashy romance books for two years straight
• Cleaning your digital and physical space for a clearer mind and calmer content creation 
• And more! 

Resources and Links:

Self-Hypnosis sessions I've tried and enjoyed:
Karen Kenney Storytime Hypnosis
Clear Minds Hypnotherapy

Yoga Nidra:
Yoga Nidra Caring for the Inner Child with Sarah Aborn
Jayasara Yoga Nidra for Deep Rest

Meditation:
Insight Timer FREE meditation app
Sam Harris Waking Up App (paid)

Free Write:
What are Morning Pages?

About Me | Let's Connect! 
Leave A Voicemail!

I’m Emily Aborn, I’m a Copywriter, Speaker, and Podcast Host. I love working with small business owners excited to push boundaries and have FUN infusing personality into their copy. When not working and recording this podcast, I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others.

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Text Emily!

What do you do when you run out of steam? 

When you’ve tried and tried and tried to make something work, you’ve given it consistency, a considerable amount of time, energy, and effort, and it’s just NOT sticking!? 

What do you do when you’re just ready to move on, end an era, and let something GO? 

In this episode, we’re going to discuss exactly that! We often get excited and discuss new ideas, starting things, what’s next, what’s next, but we don’t always talk about the things we leave behind, the things we burn down along the way. 

So, buckle ye' olde seatbelt, THAT’s where we’re headed in this episode! 

In this episode: 

• How the cycles of life inspire us to let go 
• What era are you in? 
• How do you know it's time to let something go? 
• What are some ways to reinvigorate the steam? 
• Things to try before you burn it down 
• ROI isn't always financial 
• 3 Rituals for letting go 
• And more! 

Resources Mentioned:
Aviva Romm's On Health Episode with Herbalist, Olivia Amitrano, "Seeing Life Through an Herbalist's Lens"
She Built This Episode on Ending an Era (airs 7/24)

Questions for You to Consider: 

1. Time - have you given it enough time, attention, and energy? Have you been consistent with your efforts with it?  
2. Do you simply need to do it differently and mix it up?  
3. Do you need professional help? A consultant? An additional set of ideas and eyeballs? Who can you bring in to help? 
4. Do you have unrealistic expectations and goals? Did you expect something to go a different way but it wasssss, admittedly, a little far-fetched? Was it even YOUR vision to begin with? What did you WANT this thing to do for you when you started it? Is it still doing that? Was it ever? 
5. Pausing - How does a break feel? Do you just need a break or a slow down to find energy and creativity and make space for it to breathe? 
6. Do you need to change something ELSE in your life to open up time, space, or energy? Are you focusing on the wrong thing as the problem, and ignoring the real problem?
7. Is it aligned with your current direction - your current ERA? Are this and you going in the same direction? Growing together or growing apart? 

About Me | Let's Connect
Leave A Voicemail!

I’m Emily Aborn, I’m a Copywriter, Speaker, and Podcast Host. I love working with small business owners who are excited to push boundaries and have FUN infusing personality into their copy. For fun, I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others.

Let's Connect!
[email protected]
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