Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Text Emily!

"Oh, I already posted that." 
"Ya, ya, ya, I already said that!" 
"People already know who I am and what I do…" 
"People know what I offer and how I work; I already said it." 
"I just said it in last week’s email." 
"I can't offer that AGAIN, I don’t want to be annoying!" 
"How many times do I have to repeat myself!?"

If you’ve ever said, or even thought any of those sentences (and yes, my hand is raised too), this episode is for you!

We’re going to get into the art of repeating yourself, why it’s important, and show you just how powerful it is when you consider it as COHESION instead. 

In this episode: 

• 5 Reasons repetition is effective and important
• 4 Reassurances if you find yourself repeating yourself 
• How to think of repeating yourself as cohesion vs. repetition 
• The power of repetition for YOU, the creator
• And more! 

You're not annoying if you're repeating yourself, and I hope THIS episode encourages you to do it even more!

Reminders:
1. People probably didn't see it the first time, they don't follow you in all the places and read all your posts or listen to all your podcasts.

2. There's so much power going deeper vs. wider on any given topic

3. Sometimes now isn't the time, but tomorrow is

4. Repetition helps YOU improve your skills, craft, and refine your messaging

5. Repetition helps you hone in on what you really think, feel, and believe  

Past Content with Character Episodes Mentioned:
Repurposing Written Content Episode

About Me, Emily Aborn
Hi! I'm your loyal and easily excitable host, Emily Aborn! I'm a Small Business Copywriter, Speaker, and Podcast Host. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 122+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, or my besties. 

Email: [email protected]
Website
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She Built This Podcast

Text Emily!

Your content can be doing more for you, without you needing to generate and produce more! It can be reaching more people in more ways, all with ease and simplicity. Repurposing can help you save time, energy, head-spinning AND it can uplevel your content with a level of cohesion and congruency. 

Things are busy and moving fast. You probably have a lot on your plate. In this episode, it’s my goal to help you enjoy more of your time away from your desk so you can connect more deeply with others and enjoy your life! I'm giving you the tools to unlock the power and potential of repurposing your written content. 

I’ll give you tangible ways to reach more people faster by repurposing your emails, blogs, and social posts into MORE. All while doing LESS. 

In the episode: 

• Why repurpose your written content 
• How repurposing your content can help your message through increased visibility, cohesion, and connection 
• Living a simpler life through the philosophy of repurposing 
• Ideas for repurposing your emails 
• Ideas for repurposing your blogs 
• How to turn social posts into other content 
• And more! 

Resources mentioned:
Alesia Galati's Power Up Productivity Course: Repurposing Podcast Content using AI
👉🏻 EXTENDED SHOW NOTES

Emily Aborn's Blogs on Repurposing:
Repurpose Podcast Content Like Never Before
Repurposing Blogs for Increased Visibility
Repurposing Content for Social Media
How to Repurpose Content for Social Media

About Me:
I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.

Email: [email protected]
Website
Facebook
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LinkedIn
She Built This Podcast
Book a Strategy Session with Me

Text Emily!

It's time.

It's time for me not to ignore this important topic.

We need to have the talk...

The talk about what it really means to be human and why it's now more important than ever!

In this episode, I share my thoughts (and feelings) on humans vs. robots and why I don't recommend letting their intelligence replace or simulate yours. I share cautions and considerations when using AI tools plus some ways to use them ethically in your marketing and content creation.

**Disclaimer: These are my current thoughts, feelings, opinions, and precautions and are subject to change as this technology is ever-evolving, and moving at the speed of light.**

In the Episode: 

• What is AI and what's the purpose of it? 
• How are business owners using AI as a tool in their work daily? 
• 5 Things to consider before going all in on AI
• Why you can't just copy and paste 
• 9 Ways to use generative AI ethically for your marketing and content creation needs 
• And more! 

Resources Mentioned:
Erin Ollila's Talk Copy to Me Podcast
Alesia Galati's Podcast Productivity Power Up: Repurposing for Podcasters (10+ pieces of content per episode!)
Andréa Jones Mindful Marketing Podcast: The Future of Marketing
 
About Me:
I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.

Email: [email protected]
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book a Strategy Session with Me

Text Emily!

The curiosity gap is defined as the space between what someone wants or needs to know and what they know now. 

When we introduce elements of curiosity marketing in our content, this gap can create a sense of intrigue, interest, and a desire to lean in and know more. 

This episode will help you understand the unique power of curiosity in your marketing, and give you actionable ways to spark more of it throughout your content! 

Episode Highlights:  

• What is curiosity marketing and why it matters 
• The four types of curiosity 
• Tangible ways to bring curiosity into your marketing 
• Three mistakes to avoid when sparking curiosity 
• How to start cultivating your own curiosity more
• And more! 

Resources and Links Mentioned:
She Built This podcast episode "Why Curiosity is Important for Growth" with Karen Kenney
She Built This podcast episode "Using Curiosity to Improve Your Writing" with Mignon Fogarty
Life Uninhibited Episode with Kristin Messegee: Sixes and Curiosity
Cultivate Curiosity PDF Download
Science Direct Article "...Four Unique Subgroups of Curious People"

About Me:
I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.

Email: [email protected]
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book a Strategy Session with Me

Text Emily!

When asked to choose her FAVORITE or to narrow down options, my dear friend Lisa Zawrotny, host of the Positively Living Podcast often humorously responds, “Don’t make me choooooose!!” 

Lisa, like many of us doesn't like being limited in her decisions, put in a box, or forced to do just any one thing. At the same time, Lisa's great at prioritizing and focusing on what matters most, the important stuff, once she has the clarity. 

In today’s episode, we’re going to talk about how to choose what to share in your content and marketing when you have limited time and resources, but an abundance of options! 

In this episode, I cover: 

• Why choosing matters in the first place (for you and those you're sharing with) 
• How to consider where you are now when choosing what to share 
• Asking yourself where your people are when choosing what to share 
• 5 Actionable ideas for narrowing down what to share
• 2 Questions to ask yourself when deciding where to show up 
• Emily's 5 G's of making a decision 
• And more! 

Links and Resources Mentioned:
Kristin Messegee's Life Uninhibited Podcast (an Enneagram Six podcast)
Content with Character podcast episode "Choosing a Content Strategy that Works for You"
Content with Character podcast episode "What Season of Business Are You In?
Snag your 90-minute content strategy session

About Me:
I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.

Email: [email protected]
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book a Strategy Session with Me

Text Emily!

Are you one of those people who can turn a simple question of how you slept last night into a full-blown story? Or perhaps you wish you possessed the storytelling skill, but you could use a little nudge and some inspiration. You need a little help seeking out stories to share in your business. 

No matter which camp you fall into, or if you’re hanging out somewhere in between, this episode is for you! We’re going to keep the storytelling vibes going from last week's episode as we focus on four types of stories to tell in our businesses, why stories matter so much, and how to get started!

Stories are everywhere, and unfolding in nearly every moment, we just have to have our ears and eyes attuned to seeing them.

In this episode, we get into four stories to share in your content: 

• Why telling your authentic stories matters
• The Purpose/Origin Story: what, why, how
• Behind-the-Scenes Stories: what, why, how
• Customer Stories: what, why, how
• Brand Evolution Stories: what, why, how
• And more! 

Resources and Links Mentioned:
👉🏻 EXTENDED SHOW NOTES (blog format)
Fluke book by Brian Klaas
Stories that Stick book by Kindra Hall

“Our brains are so attuned to narrative that we will connect the dots into a story even when the dots aren’t connected. This is called narrative bias. When we’re given a snippet of incomplete information, the pattern-processing networks within our skulls fill in the gaps." - Brian Klaas, author of Fluke 

"The storytelling mind is allergic to uncertainty, randomness, and coincidence, it’s addicted to meaning.” - Jonathan Gottschall, author of The Storytelling Animal 

“Storytelling is not just a nice addition to your marketing strategy; it is the heart, soul, and the very essence of it.” - Kindra Hall, author of Stories that Stick 

Christina Granahan's Instagram post example (the hairdresser story) 

Listeners to Leads Podcast Episode with Alesia Galati and Karen Kenney

Connect with Me!
Need help unleashing YOUR stories?!? Book a Content Catalyst Strategy Session with Me! I'd love to help you find yours and bring them to life!

Who Am I?
I'm a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.

Email: [email protected]
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book a Strategy Session with Me

Text Emily!

In this episode, we’re going to get into a type of story you could and I’d venture to say probably should be sharing more of in your business… 

Dive in with me as I discuss the ins and outs of telling your client and customer success stories through case studies, testimonials, portfolio pages, and more!

In this episode, we'll use the Situation Need Action Result structure from the "Plan Your Content with Ease" episode and apply it to creating long-form content.

Sharing your client and customer success stories helps you:
> Build your credibility and social proof
> Help ideal clients find you more easily through strategic SEO
> Answer questions about your approach, style, problems you solve, who you help, and more!
> Helps people feel seen and heard as they identify with the struggle or challenges
> Shows how you take time to listen, understand, and individually problem-solve for each unique situation

Topics covered in this episode on sharing client and customer success stories: 

• WHY telling your client stories and showing your work is important
• How to tell customer success stories with ease 
• Questions you can ask your clients and customers to tell their success stories 
• Industry examples 
• And more! 

Relevant Links and References:
March 12th Content with Character Episode "Plan Your Content with Ease"
👉🏻 Extended Show Notes (blog format)
Pitcher Mountain Painting Instagram Post Example 
LinkedIn Post Example (Amy Perez's Coaching Client)
Interior Designer Client Example #1
Interior Designer Client Example #2

Connect with Me!
Need help coming up with your own, original content and ideas!? Book a Content Catalyst Strategy Session with Me! I'd love to help you come up with 100's of FRESH, unique-to-you ideas.

Who Am I?
I'm a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.

Email: [email protected]
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book a Strategy Session with Me

Text Emily!

It's happened to me, to friends, to collaborators, and to my clients... 

And while "imitation" is supposedly the "sincerest form of flattery" (Oscar Wilde), NO ONE LIKES A COPYCAT! 

In this episode, we get into a recent (minor) horror story of my own, talk about why it's so important not to copy and paste, a few ideas on how to avoid being a copycat, and how to decrease the chances of being copied. 

We get into: 

• What it feels like to be copied
• Six reasons not to copycat
• Four ideas to help you slow down and avoid copying someone 
• Three ways to decrease your chances of being copied
• Don't steal "Somebody's Law" 
• ...and more! 

Resources and Sources Cited: 
Karen Kenney's Podcast Episode "Giving Credit Matters" 
Taylor Lunt's Blog on "Somebody's Law"
Content with Character Episode: Plan Your Content with Ease

Connect with Me!
Need help coming up with your own, original content and ideas!? Book a Content Catalyst Strategy Session with Me! I'd love to help you come up with 100's of FRESH, unique-to-you ideas.

Who Am I?
I'm a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, I've had experience running brick-and-mortar as well as online businesses. I've worked with 100+ industries as a copywriter, and help my clients write original copy and content they can feel confident in. For fun, I love nerdy word games, reading, listening to podcasts, and hiking in the woods with my husband, Jason, and our dog, Clyde.

Email: [email protected]
Website
Facebook
Instagram
LinkedIn
She Built This Podcast
Book a Strategy Session with Me

Text Emily!

Did you know that every Content with Character episode has a similar structure? 

I move through each episode as follows: Intro music, a little sample at the beginning,  a setup and preview of the concept we'll be getting into, the actual content itself, a brief summary, a preview of next week's episode, and the outro. 

Easy peasy for me when I'm building out the outline of my episodes, and smooooooth listening for YOU! 

In this episode, I share: 

• Why you might want to implement content structures in the first place
• Four content structures to consider giving a try
• The pros and cons of each of the content structures I share
• Examples of these content structures in action 
• And how to apply content structures for yourself! 

Resources and Complementary Episodes Mentioned:
"Avoiding Distractions in Your Content (ideas to keep them engaged)" Episode
"Pain, Problem, Solution: What are they feeling?" Episode
"Should My Podcast Have Seasons or Be Ongoing" Alesia Galati's Successful Podcasting Unlocked Episode ((an example of compare, contrast, opinion/solution content structure)
Pitcher Mountain Painting's Instagram Post ((an example of the situation, need, action, result content structure))

👉🏻 EXTENDED SHOW NOTES ((blog format))

Connect with Me! I love hearing from you!
Emily Aborn is a Copywriter, Speaker, and Podcast Host. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 122+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys nerdy word games, reading, listening to podcasts, and hiking in the woods with friends or her husband, Jason.

Email: [email protected]
Website
Facebook
Instagram
LinkedIn
She Built This Podcast

Text Emily!

This week's episode might be slightly different from what you're used to here on the Content with Character podcast. I'm kicking off the month of March 2024 with an inspiration-based/storytelling episode.

There are also ((of course)) a hefty amount of tangibles, actionables, and practicals so you can apply it for yourself!

Today's episode is about finding the sweet spot of immersion in your business and time away, so you can come back with increased focus, productivity, creativity, and excitement!

I provide you with: 

• Benefits of exploring more of life outside of business
• Ideas on how to have TRUE fun ((vs. what we may think is "fun"))
• Questions you can ask yourself around how much content you need to be creating and want to be creating right now in your business 
• And a little peek behind-the-scenes at what I'm focusing on the first 100 days of 2024 ((and how it's going for me)) 

Key Takeaways:
There’s a lot more to life and to you than being a business owner. Finding time to explore other areas of curiosity, and interest, and seeking enjoyment is a necessity. 

There will always be more to do, but the question is how much is enough for me, right now? 

The online entrepreneurial space is noisy and loud. You may feel that you need to keep on doing more, keep adding, keep inventing, creating, and amassing in various ways. 

You may not need to be creating as much as you think you do. Or doing as much as you are. 

We don’t always need to be chasing, striving, crushing it, hustling, and creating. 

You can start exploring all of this in small ways for yourself and approach the consistencies you choose with curiosity instead of a "should do" and "have to" attitude. 

Resources Mentioned:

1. Catherine Price's book: The Power of Fun: How to Feel Alive Again 
2. Alesia Galati's Episode on Listeners to Leads: Where to Look for Podcast Charts, Ranking, and More
3. Article: The History of Marketing dating it back to 1500 BCE
4. Content with Character Podcast Episode: What Season of Business are You In? 

Connect with Me, Emily Aborn, Content Copywriter
I’m Emily Aborn, I’m a Content Copywriter, host of Content with Character, as well as the She Built This podcast. I'm dog mom to Mr. Clyde and wife to my favorite person in the whole world, Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, trying to win Jeopardy from our couch, and enjoying life to the fullest. 

Email: [email protected]
Website
Facebook
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She Built This Podcast
Book a Strategy Session with Me!