Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Text Emily!

What does it look like when your social media is "working" for you?

The social media deck isn't always stacked in our favor, and it can feel harder than ever to be "successful" on social media. 

In this week's episode, I'll help us put more reasonable expectations on social media as we look at three reasons it might not be working, and some tweaks to make. 

Plus, I'll be giving you three ideas for building your business off of social media too! 

In this episode: 

• A question to determine what your social media "working" really means to you - how to set a more reasonable expectation for it
• Three reasons your social media might not working for you 
• What to consider around your content and messaging 
• Some simple tweaks to make around mindset, time, and energy in social media 
• Three ways to start building your business off social media 
• And lots of friendly reminders and nudges along the way! 

Links Mentioned in the Episode 
Andreéa Jones Savvy Social Podcast: Why Social Media is Not Easy
Last week's Content with Character Episode: Which Social Media Platform is Right for Your Business? 

About the Host, Content Copywriter Emily Aborn 

I’m your host Emily Aborn and I’m a content copywriter! I write stuff you don't have time to write and take confusing messages and make them simple. In a nutshell: I save you time and angst. 

I provide lots of done-with-you resources like this podcast, my She Built This podcast, and a very extensive and informative blog where I dive into content and visibility topics as well.

And I also do workshops, run group programs, host events, and more! If you want to always be sure you’re the FIRST to know, the very best way to do that is to join my email list HERE.

Connect with Me Online:
Website: www.emilyaborn.com
Email: [email protected]
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
She Built This podcast: emilyaborn.com/she-built-this-podcast/

P.S. If you loved this episode, I welcome you to share your thoughts and aha’s with me at [email protected] AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little, and find the little pencily thing where it says “Write a Review”.

Text Emily!

My relationship status with social media is "complicated". 

I’m willing to be that if you’re listening to this, and you’re on board with unconventional approaches to visibility and marketing, your relationship status with social is probably complicated too. 

In this episode, I share openly my thoughts and feelings recently on social media and how I sort of hit a breaking point that led me to record this episode, plus the full circle moment that kept me going. 

I also share thoughts from fellow entrepreneurs marketing their businesses on various social media platforms, and some thoughts on the platforms so you can start clearly defining for yourself where you want to be and how often. 


In this episode, I help you discover which social media platform is right for your business as we explore: 

• Does my business really need social media? Is social media even worth my time? 
• Facebook personal pages, business pages, and groups 
• What I love about LinkedIn
• Stats and algorithm changes that affect you and your business
• What I've decided to do about Instagram 
• Are you on the Threads app?
• Tips to remember when engaging on social media 
• And more!  

Resources Mentioned: 

Kim Dawson’s Sassy Strategist Podcast: Is Social Media Worth My Time?  

She Built This Podcast: Does My Business Really Need Social Media?  

Erin’s Article: How to Use Threads as a Podcaster 

Article: Facebook Organic Reach is Declining

Andrea Jones Podcast: Why Social Media is Not Easy

Sprout Social 2023 Stats 

Join me in the Marketing Momentum Lab where we talk all things visibility and help you build your business on and off social media! 

REVIEW CONTEST DETAILS:

Write Content with Character a loving review on Apple Podcasts by Tuesday, August 1st 2023 and you’ll be entered to win a hand-selected, creativity-sparking GIFT from my heart to yours! I’ll snail mail you something to thank you for being YOU 🙂

About Me, Your Host Emily Aborn 

• Content copywriter who helps women entrepreneurs bring their messages to LIFE on their websites and blogs! 
• Podcast host of Content with Character and She Built This 
• Community Leader/Founder of She Built This 
• Dogmom, wife, auntie, sister, daughter, friend, and the tall one in the back of every photo! 
• Summer-loving, sock-obsessed lady living in the backwoods of New Hampshire! 

Website: www.emilyaborn.com

Email: [email protected]

Instagram: www.instagram.com/emilyaborn

LinkedIn: www.linkedin.com/in/emilyaborn

She Built This podcast

Text Emily!

Visibility! It's what this podcast is all about, it's about being seen, seeing YOURSELF, showing up, and it’s a gift... AND it’s not without its challenges. 

What you do in your business visibility-wise is an ongoing process and evolution. How you choose to show up and get your message out there, be seen, and create a connection is a constant work in progress. 

I think you learn a lot about your business and propel yourself forward as an entrepreneur AND I think you learn a lot about yourself (and others) and grow as a human and individual when you decide to get visible and show up. 

Over the past seven years, I’ve experimented in my own business in so many ways with visibility and connecting with others and lived to tell about it. In this episode, I'm sharing five lessons learned along the way and a hefty dose of inspiration for your own visibility journey:

• What showing up and visibility means to me
• Visibility takes time and experimentation
• You surprise yourself (and others surprise you) when you decide to get visible 
• Visibility is a two-way street
• You'll have some hits and misses 
• When you decide to get visible... you're more visible. 

REVIEW CONTEST DETAILS:
Write Content with Character a loving review on Apple Podcasts by Tuesday, August 1st 2023 and be entered to win a hand-selected, creativity-sparking GIFT from my heart to yours! I'll snail mail you something to thank you for being YOU :)

About Me, Your Host Emily Aborn 

• Content copywriter who helps women entrepreneurs bring their messages to LIFE on their websites and blogs! 
• Podcast host of Content with Character and She Built This 
• Community Leader/Founder of She Built This 
• Dogmom, wife, auntie, sister, daughter, friend, and the tall one in the back of every photo! 
• Summer-loving, sock-obsessed lady living in the backwoods of New Hampshire! 

Website: www.emilyaborn.com

Email: [email protected]

Instagram: www.instagram.com/emilyaborn

LinkedIn: www.linkedin.com/in/emilyaborn

She Built This podcast

Text Emily!

Have you ever taken a ride through the creative Sahara desert? 

You’re sittin’ there, trying to come up with ideas, create stunning content, or even just write a single darn sentence, and the only thing coming out of you is the hair you’re tearing out? 

Call it writer’s block, crickets, the creative desert, or blinking cursor. It can be super frustrating, a leave you wondering if it will ever return. 

This episode will help you UNBLOCK the creative block and give you some CREATIVE ideas on how to find inspiration and motivation!

In this episode, I share:

• About my review contest (through August 1, 2023) on Apple Podcasts!  
• What can zap us of our creativity (from weather to existential crisis)
• How deadlines can help and hinder creativity 
• 11 Ideas to spark creativity and find inspiration 
• Tons of creativity-sparking resources for writer's and creative souls 

Resources Mentioned:
The Marketing Momentum Lab - Starts July 31st, 2023: MarketingMomentumLab.com
Rick Rubin's Book: The Creative Act: A Way of Being
Anne Lammott's Book Bird By Bird: Some Instructions on Writing and Life
Storytime Hypnosis with Karen Kenney LIVE Tuesday, July 11th 8pm (ET)
Storytime Hypnosis with Karen Kenney REPLAY AUDIOS
Erin Ollila's Talk Copy to Me Podcast Episode "Nothing You Write Will Ever Be Good Enough"

REVIEW CONTEST DETAILS:
Write Content with Character a loving review on Apple Podcasts by Tuesday, August 1st 2023 and be entered to win a hand-selected, creativity-sparking GIFT from my heart to yours! I'll snail mail you something to thank you for being YOU :) 

About Me, Your Host Emily Aborn 

• Content copywriter who helps women entrepreneurs bring their messages to LIFE on their websites and blogs! 
• Podcast host of Content with Character and She Built This 
• Community Leader/Founder of She Built This 
• Dogmom, wife, auntie, sister, daughter, friend, and the tall one in the back of every photo! 
• Summer-loving, sock-obsessed lady living in the backwoods of New Hampshire! 

Website: www.emilyaborn.com

Email: [email protected]

Instagram: www.instagram.com/emilyaborn

LinkedIn: www.linkedin.com/in/emilyaborn

FREE She Built This Community: www.facebook.com/groups/shebuiltthis

She Built This podcast

Text Emily!

I often hear business owners who have the desire to get more visibility through podcast guesting and speaking. 

These opportunities tend to not just happen magically or overnight and getting them can feel overwhelming at first. There’s a lot to consider but it’s well worth seeing if it’s a good next step for YOU to increase your visibility 

This episode will show you the benefits of being a podcast guest and guest speaker and make this whole pitching thing more actionable, and human. You'll walk away with some key things to remember when reaching out to potential collaborators. 

In the episode: 

• How podcast guesting and speaking can help you as a business owner to increase your visibility and refine your message
• How being on someone's podcast or on their stage should NOT just be another appointment in your calendar 
• Three DO's when pitching to podcasters and for speaking opportunities
• Don'ts you may want to avoid when pitching yourself 
• And an encouragement not to give up even if you get a "no"! 

Resources Mentioned:
Mignon Fogarty's Blog: Six Steps to Get Your Guest to Promote Your Podcast 
My Blog: How to Be a Guest on More Podcasts
She Built This Episode with Alesia Galati and Lisa Zawrotny on Guesting and Hosting
She Built This Episode with Angie Trueblood of the Go Pitch Yourself Podcast
The Podcast Guest Collaboration Group on Facebook - make connections and pitch yourself!
The Marketing Momentum Lab -starts July 2023! marketingmomentumlab.com

DOWNLOAD: Emily's FREE, No Optin Guide to Better Guesting and Pitching

About the Host, Emily Aborn Content Copywriter and She Built This Community Leader

I live to help messages and ideas find a clear voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration. 

I provide lots of done-with-you resources like this podcast, my She Built This podcast, and a very extensive and informative blog where I dive into content and visibility topics as well. If you want to always be sure you’re the FIRST to know about upcoming happenings, join my email list HERE.

Connect with Me Online:
Website: www.emilyaborn.com
Email: [email protected]
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
FREE She Built This Community: www.facebook.com/groups/shebuiltthis
She Built This podcast: emilyaborn.com/she-built-this-podcast/

Text Emily!

We’re constantly hearing and reading about storytelling in business and how we need to do more of it! 

“Your audience loves stories.”

“People connect with stories.”

“Tell a story and you can’t go wrong.”

Where are you supposed to find all these stories? 

There are also a lot of resources out there sharing about WHY stories are so important, but not nearly as much about how you can actually get started in pulling them together to create content. 

In this week's episode of Content with Character, you'll learn: 

• What a Storybank is
• How to create a Storybank for your content
• How to find stories from your personal and professional life to use in your content 
• And tons more! 

Resources Mentioned:

How to Create a Storybank for Your Business on EmilyAborn.com (Blog)  

Strategy Session with Emily Aborn (Service)  

Writing Down the Bones by Natalie Goldberg (Book)  

Story Stash by Brittany Long (Book)

Stories that Stick by Kindra Hall (Book)

"Improve Storytelling in Your Business!" (Podcast)

"What if My Life is Boring?" by Laura Belgray (Blog)

About the Host, Emily Aborn Content Copywriter for Women Entrepreneurs

I’m your host Emily Aborn, a content copywriter who helps messages find a clear voice. I take content writing and copywriting tasks off people’s plates and save them time and frustration. 

Connect with Me Online:
Website: www.emilyaborn.com
Email: [email protected]
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
FREE She Built This Community: www.facebook.com/groups/shebuiltthis
She Built This podcast: emilyaborn.com/she-built-this-podcast/

Text Emily!

Visibility keeps you top-of-mind, helps you to reach and connect with potential clients and collaborators, and share your message with others. 

You’re probably already familiar with being visible through classic networking events, speaking engagements, posting to social media, and more! 

In this episode, I’ll share four out-of-the-box ways to think of visibility along with some action steps you can take right away. There’s something in this episode that I think you can apply whether you’re building your business in a robe and slippers or if you're out and about in a suit and high heels. 

Visibility is so much more than I thought it was and I imagine it's more than you think it is too! This episode will answer what visibility is beyond just BEING SEEN and how to approach yours in a unique way. 

I share about four-out-of-the-box ways to increase visibility: 

• Visibility through Collaboration 
• Visibility through Connection 
• Visibility through Cohesion 
• Visibility through Consistency 

Links and Resources Mentioned:
She Built This Podcast - Keys to Quality Collaborations
She Built This Podcast - When Collaborations Go Awry
Blog Post: Keys to Collaboration
Blog Post: Collaborative CEO Days
Marketing Momentum Lab Summer 2023 Group Program

DOWNLOAD: Cohesion Audit 

About the Podcast and Host, Emily Aborn:

I’m your host Emily Aborn and I’m a content copywriter which means I live my life to help messages and ideas find a clear voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration. 

I provide lots of done-with-you resources like this podcast, my She Built This podcast, and a very extensive and informative blog where I dive into content and visibility topics as well. And I also do workshops, run group programs, host events, and more! I’ll share more opportunities as they come up for you to get in on more tools to help your content marketing, but if you want to always be sure you’re the FIRST to know, the very best way to do that is to join my email list HERE.

Connect with Me Online:
Website: www.emilyaborn.com
Email: [email protected]
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
FREE She Built This Community: www.facebook.com/groups/shebuiltthis
She Built This podcast: emilyaborn.com/she-built-this-podcast/

If you loved this episode, I welcome you to share your thoughts and aha’s with me at [email protected] AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write a Review”.

Text Emily!

For as many people as there are out there who sing the praises of consistency, there are twice as many trying to take it down and give it a bad rap. 

Consistency is one of those things that gets a little misunderstood in the online space, and can get confused with its cousin (sister?), frequency. 

This episode will help you rethink your relationship with consistency and why you might want to give it a second chance, plus some other misconceptions about marketing messages in the online space. 

And of course, because I'd never leave you hanging, I'll share how to take action and apply it for yourself! 

We cover: 

• How consistency is actually a really hard word to say and I should've picked something else for the title and topic of this episode 
• What consistency is and isn't
• What frequency is and isn't 
• What frequency and consistency have to do with one another 
• Three action steps to being more consistent
• Why being the "best-kept" secret isn't a good thing unless we're talking about beaches and trails 
• How visibility is a two-way street 
• How I'm going to WIN at being the best wife, auntie, dogmom in the world 
• And more! 

About Me & Let's Connect

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Got a Question for the Show? Email Me! [email protected]

Website | Facebook | Instagram | LinkedIn | Substack

emilyaborn.com

facebook.com/Emily.CatherineGrace/

linkedin.com/in/EmilyAborn

smallbusinesscasual.substack.com/

If you loved this episode, I welcome you to share your thoughts and aha’s with me at [email protected] AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write a Review”. 

Text Emily!

In this episode, I share about four types of content strategy and how to choose which is right for you. You'll have what you need to decide for yourself whether or not your need a content strategy as you learn what it can and can't do for your content marketing. 

We'll discuss how to tie your own business goals for the month together with what your clients need and want. 

I'll break down these four potential content strategies and make them easy, plus show you the method to my madness in mapping it out on a monthly and weekly basis. 

I'll answer: 

• What a content strategy is
• What a content strategy CAN do for your business
• What a content strategy CAN'T do for your business
• What a Brand Awareness strategy might look like 
• What a Thought Leadership strategy might look like 
• What a Lead Generation strategy might look like 
• What a Customer Retention strategy might look like 
• How to map out your month and week (simple cheat sheet below) with a super basic content strategy 
• And more! 

Example Content Marketing Strategy Download (don't judge me, it's just a Google Doc) 

Book a Strategy Call with me HERE

About the Podcast and Host, Emily Aborn:

The Content with Character podcast is focused on marketing, visibility, and content creation in a way that works for YOU! My desire for this show is to help you unlock more and more of your YOU-ness so that you can stand out as a business owner and make a bigger impact in the world. 

I’m your host Emily Aborn and I’m a content copywriter which means I live my life to help messages and ideas find a clear voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration. 

I provide lots of done-with-you resources like this podcast, my She Built This podcast, and a very extensive and informative blog where I dive into content and visibility topics as well. And I also do workshops, run group programs, host events, and more! I’ll share more opportunities as they come up for you to get in on more tools to help your content marketing, but if you want to always be sure you’re the FIRST to know, the very best way to do that is to join my email list HERE.

Connect with Me Online:
Website: www.emilyaborn.com
Email: [email protected]
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
She Built This podcast: emilyaborn.com/she-built-this-podcast/

If you loved this episode, I welcome you to share your thoughts and aha’s with me at [email protected] AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write a Review”. 

Text Emily!

In this episode, I talk about Dandelions and what they have to do with your marketing. 

Dandelions have a lot of whimsical memories and meanings for me personally and we can channel their energy, as it relates to our marketing, messaging, and our business' impact spreading far and wide! 

Dandelions, like wildfire, are representative of how our unique voices and messages can SPREAD and flourish! 

This easy content framework will help you create a simple plan and help prevent you from making one of the biggest mistakes I see when it comes to people’s content. 

I get into: 

• Why we should have a little more R-E-S-P-E-C-T when it comes to Dandelions as a flower 
• A simple content strategy that will help your content garden flourish
• How to consider your foundational content 
• How to consider your helpful content 
• How to consider your personal and inspirational content 
• How to consider your promotional content 
• Giving clear calls to action in a way that's uniquely YOU
• A reminder of why we need to share promotional content 
• A mistake I see many entrepreneurs make with their content and its impact
• A month's worth of content ideas 
• And an easy action step to get you started 

About Me & Let's Connect

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Got a Question for the Show? Email Me! [email protected]

Website | Facebook | Instagram | LinkedIn | Substack

emilyaborn.com

facebook.com/Emily.CatherineGrace/

linkedin.com/in/EmilyAborn

smallbusinesscasual.substack.com/

If you loved this episode, I welcome you to share your thoughts and aha’s with me at [email protected] AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write a Review”.