Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Text Emily!

Content has so much power when we take a little time on the front end of the content creation process to consider our goals with our marketing content and get clear on the person we're speaking to. 

I see business owners missing this mark when it comes to their content and messaging by skipping this crucial piece and keeping their content focused on the HERO of the story - the customer/client. 

This episode will help you gain insights into your clients and customers in a new way so you can speak directly to them and where they are in their journey. 

Topics covered in this episode: 

• Content is communication. You have to do is communicate clearly to your customers, as YOU to create a bridge. 
• Decorating your cupcake - go from vanilla to the flavor of your creation! 
• Deciphering features vs. benefits in what you offer 
• Who are your customers? Get specific! 
• What are they doing right now? Day in the life? 
•  And More!

About Me & Let's Connect

Emily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. 

Got a Question for the Show? Email Me! [email protected]

Website | Facebook | Instagram | LinkedIn | Substack

emilyaborn.com

facebook.com/Emily.CatherineGrace/

linkedin.com/in/EmilyAborn

smallbusinesscasual.substack.com/

If you loved this episode, I welcome you to share your thoughts and aha’s with me at [email protected] AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write a Review”. 

Text Emily!

What's content marketing really? 

Content Marketing is using the content you generate strategically to attract new customers and clients, and keeps you TOP of mind. 

In this episode, we get into what on earth content really means, what content marketing is, whether or not every business needs it, and how it might not be what you think or always thought. 

We hear the word entrepreneurial buzzwords, like content, a lot, and half the time we don't even really know what they mean. Then we overthink them as these huge concepts or foreign territory, and end up getting stuck. 

This podcast will answer: 

• What's content marketing? 
• What's the difference between content and copy?
• What's the same between content and copy? 
• Do you need both content and copy in your business? 
• How can you reframe thinking about content marketing so you can get off the overthinking hamster wheel?
• And more! 

About the Podcast and Host, Emily Aborn:

This podcast is focused on marketing, visibility, and content creation in a way that works for YOU! My desire for this show is to help you unlock more and more of your YOU-ness so that you can stand out as a business owner and make a bigger impact in the world. 

I’m your host, Emily Aborn, a Small Business Copywriter who lives to help messages and ideas find a clear voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration. 

Connect with Me Online:
Website: emilyaborn.com
Email: [email protected]
Instagram: instagram.com/emilyaborn
LinkedIn: linkedin.com/in/emilyaborn
Substack: SmallBusinessCasual.substack.com

If you loved this episode, I welcome you to share your thoughts and aha’s with me at [email protected] AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write a Review”. 

Text Emily!

When it comes to visibility, content creation, marketing, new platforms, and doing all the things… it can be easy to just jump into something without making sure that it’s really 100% for YOU! 

I’ve been there, done that. Now, I ask myself these four questions when considering whether or not to say "yes"!

In this episode, I’m going to give you four questions to ask when taking on a new project. 

When we consider different ways to increase visibility and gain momentum in business and marketing, there are a lot of ideas to get excited about and new things to try.  

This podcast will walk you through the four questions to ask yourself before taking on a new project: 
1) Do I want to do this? 
2) Do I have time to do this? 
3) Can I do this? 
4) Will I do this? 

You can ask yourself these questions before adding an appointment or event to your calendar, saying yes to a new client. And, they can help you get started in determining whether or not: 

• Something is the right fit for you 
• What you might need before getting started
• How long you might want to stick with any given thing
• And what might be standing in your way 

At the end of the episode, I'll challenge you to take one simple step to propel yourself forward. If, of course, the answer is a resounding "YES"!

Links mentioned:
Alesia Galati of Galati Media (the amazing human who did my podcast audit)

The She Built This podcast (new episodes drop on Wednesdays)

About the Podcast and Host, Emily Aborn:

This podcast is focused on business ownership, marketing, and visibility. My desire for this show is to help you unlock more and more of your YOU-ness so that you can stand out as a business owner and make a bigger impact in the world. 

I’m your host, Emily Aborn, and I’m a Small Business Copywriter. I live for helping messages and ideas find a clear voice. I take content writing and copywriting tasks off people’s plates and save them lots and lots of time and frustration. 

Connect with Me Online:
Website: www.emilyaborn.com
Email: [email protected]
Instagram: www.instagram.com/emilyaborn
LinkedIn: www.linkedin.com/in/emilyaborn
She Built This podcast: emilyaborn.com/she-built-this-podcast/

If you loved this episode, I welcome you to share your thoughts and aha’s with me at [email protected] AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write Review" - Thank you! 

Text Emily!

Welcome to the Content with Character podcast with me, your host, Emily Aborn! 

This first episode will help you determine if this podcast is for you and what kind of content you can expect on the show. 

I’ve spent a lot of my life trying to be for everyone. Wanting and trying to get everyone under the sun to "like" me. 

After 37ish years of this chameleon act in life and business, I realized that... it’s exhausting, it keeps us stuck, and it keeps us afraid.

In releasing this podcast, I’m showing up as my nerdy, wacky, sometimes slightly neurotic, animated, reliable, and creative self because that's what I want to inspire YOU to do too!

One thing I see and hear far too often is podcasters, coaches, consultants, small business owners, and solopreneurs who WANT to create more momentum in their marketing, yet they’re trying all of these methods that don’t feel right for them... and as a result, everything feels a bit like throwing spaghetti at the wall. 

I watch people struggle to create content because they don’t have time, don’t know where to start, don’t feel like they can write, or get hung up thinking they have nothing to say. 

I hear people who want visibility, but the way they’re being shown to get visible feels icky or disingenuous to them, and that’s exactly why this podcast was created. 

I’m Emily Aborn, a Small Business Copywriter and podcaster. I’m extremely passionate about empowering businesses and creators to get their message and ideas out into the world in a way that’s clear and draws people to work with you who you want to work with.

This podcast will inspire you to take action, to experiment with some unconventional and out-of-the-box approaches to being visible, and I really want to save you time, energy, and headache when it comes to your content creation and marketing. 

Connect with Me, Emily Aborn:
Website - EmilyAborn.com
Instagram - @EmilyAborn
LinkedIn - Emily Aborn
Email - [email protected]
Love this podcast and want MORE entrepreneurship inspiration? Listen to my She Built This podcast here! 

Please make sure to subscribe, rate, and review the podcast!