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If your small business marketing strategy isn't performing or if your small business isn't increasing revenue as you hoped for, in this episode, I cover 5 steps to get you going in the right direction.
Value
The first step is to really determine if your small business is providing enough value to a company or person that it can grow and scale as much as you are expecting. Often times your small business can be a great side hustle, but not viable to hit the high-income levels you're expecting.
Niche
Do you have a niche for your small business or do you serve everyone? Niching down is a great way to focus on being the thought leader and leading source to solve the problem with your service or product. Be careful though, I feel that you can be too niched down and cause yourself to be stuck in a box.
Cost and Pricing
- Do you have your cost under control?
- Are you still paying for subscriptions that you don't really need?
- Stay on top of recurring expenses in your small business
- Your pricing should reflect your work and expertise, sometimes you need to drastically increase your price
Your Team
- Build your small business team to support your real needs
- You don't have to fully replace yourself
- Hire multi-skilled operators
- Hire with intent for your employees to grow within your small business
Marketing
- Do as much of it as you can yourself
- Utilize free learning sources like YouTube to teach yourself everything you need to know
- Outsource small jobs when necessary and use sources like UpWork and Fiverr
Examine your Sales
- Audit your sales team's performance, if you have one
- Hold your sales team accountable for KPI's that you set.
#smallbusinessmarketing #smallbusinessgrowth #growyoursmallbusiness
__________
Subscribe For More Video Content :
https://www.youtube.com/kylemilan
Awesome Playlists :
Content Marketing & Social Media :
https://www.youtube.com/playlist?list=PLdmOG7sUsCQzCW9lipIVtEtGJUn-mliFT
Sales : https://www.youtube.com/playlist?list=PLdmOG7sUsCQyeRMYZVnHKbeYT7fjeGhvN
MFG Tribe TV : https://www.youtube.com/playlist?list=PLdmOG7sUsCQxpP555FrTQaYpzlkeaqp0j
__________
Say Hi on Social:
LinkedIn : https://www.linkedin.com/in/kylemilan/
Instagram : https://www.instagram.com/kylejmilan
Facebook : https://www.facebook.com/KyleJMilan/
__________
Connect For Business:
MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll
Tech Sales U on LinkedIn: https://www.linkedin.com/company/techsalesu/
__________
Subscribe For More Video Content :
https://www.youtube.com/kylemilan
__________
Say Hi on Social:
LinkedIn : https://www.linkedin.com/in/kylemilan/
Instagram: https://www.instagram.com/kylejmilan
Facebook: https://www.facebook.com/KyleJMilan/
__________
Connect For Business:
MFG Tribe: https://milanmedia.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/milanmedia/
Technical Sales University: https://training.technicalsalesu.com/enroll
4.9
88 ratings
If your small business marketing strategy isn't performing or if your small business isn't increasing revenue as you hoped for, in this episode, I cover 5 steps to get you going in the right direction.
Value
The first step is to really determine if your small business is providing enough value to a company or person that it can grow and scale as much as you are expecting. Often times your small business can be a great side hustle, but not viable to hit the high-income levels you're expecting.
Niche
Do you have a niche for your small business or do you serve everyone? Niching down is a great way to focus on being the thought leader and leading source to solve the problem with your service or product. Be careful though, I feel that you can be too niched down and cause yourself to be stuck in a box.
Cost and Pricing
- Do you have your cost under control?
- Are you still paying for subscriptions that you don't really need?
- Stay on top of recurring expenses in your small business
- Your pricing should reflect your work and expertise, sometimes you need to drastically increase your price
Your Team
- Build your small business team to support your real needs
- You don't have to fully replace yourself
- Hire multi-skilled operators
- Hire with intent for your employees to grow within your small business
Marketing
- Do as much of it as you can yourself
- Utilize free learning sources like YouTube to teach yourself everything you need to know
- Outsource small jobs when necessary and use sources like UpWork and Fiverr
Examine your Sales
- Audit your sales team's performance, if you have one
- Hold your sales team accountable for KPI's that you set.
#smallbusinessmarketing #smallbusinessgrowth #growyoursmallbusiness
__________
Subscribe For More Video Content :
https://www.youtube.com/kylemilan
Awesome Playlists :
Content Marketing & Social Media :
https://www.youtube.com/playlist?list=PLdmOG7sUsCQzCW9lipIVtEtGJUn-mliFT
Sales : https://www.youtube.com/playlist?list=PLdmOG7sUsCQyeRMYZVnHKbeYT7fjeGhvN
MFG Tribe TV : https://www.youtube.com/playlist?list=PLdmOG7sUsCQxpP555FrTQaYpzlkeaqp0j
__________
Say Hi on Social:
LinkedIn : https://www.linkedin.com/in/kylemilan/
Instagram : https://www.instagram.com/kylejmilan
Facebook : https://www.facebook.com/KyleJMilan/
__________
Connect For Business:
MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll
Tech Sales U on LinkedIn: https://www.linkedin.com/company/techsalesu/
__________
Subscribe For More Video Content :
https://www.youtube.com/kylemilan
__________
Say Hi on Social:
LinkedIn : https://www.linkedin.com/in/kylemilan/
Instagram: https://www.instagram.com/kylejmilan
Facebook: https://www.facebook.com/KyleJMilan/
__________
Connect For Business:
MFG Tribe: https://milanmedia.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/milanmedia/
Technical Sales University: https://training.technicalsalesu.com/enroll