I recently had a listener ask me if service-based businesses should post their prices online. I jokingly told him that he wouldn't like my answer, because my answer was "it depends." In today's episode, I expand on that answer, and give you some of the pros and cons of posting your prices on your website.

In today's digital world, one way to stand out and get noticed is through the use of direct mail. However, direct mail campaigns can quickly get expensive if you don't get a good result from them. One way to get good results from direct mail is to use it as part of your lead conversion process--i.e., sending letters, postcards, and packages to people who have already expressed an interest in your products and services. In today's episode, I give you a few tips about how to go about doing that

This time of year, many people are attending office holiday parties, chamber of commerce holiday receptions, and other holiday-related events where you might meet people you don't ordinarily interact with. This can actually be a great time of the year to do some networking and possibly get some new business--as long as you go about it in the right way. In today's episode, I share some tips for networking during the holiday season.

For a new business, or a business launching a website for the first time, choosing a domain name for your business website is one of the most important marketing decisions you'll have to make. Picking a domain name that is hard to spell, pronounce, or remember could really hurt your business in the long run. In today's episode, I give you a few tips about how to pick a domain name that will serve your business well.

Last Christmas, I did a video blog featuring four terrible and hilarious ideas for Christmas gifts. These were products that were so bad that if their creators tried to hire me as a marketing consultant, I'd probably have to turn them down. The products included things like glow-in-the-dark toilet paper and a watermelon cooler (complete with wheels and a handle).

This year, I'm asking you, my listeners and viewers, to submit products you find that fall into this "terrible and hilarious" category. The person who submits the best (or should I say, worst) product will be declared the winner, and will get a lifetime membership in my marketing catalyst group coaching program. The entries will be judged on the following criteria: number of uses (the fewer the better), possible frequency of use (the less frequent the better), size (the larger and more difficult to store the better), and cost (the more expensive, the better).

Submit your entries by posting them to the RMC Facebook page, sending an email to [email protected], or filling out the form at redpointmarketingconsultants.com/marketingminute.

One sure way to increase your sales is by directly tying your product or service to a pain point that your target audience has. In today's episode, I give you a few suggestions as to how you can go about doing that, and why you should--in this particular case--try to cause your potential customers to experience a bit of pain and discomfort.

http://www.feedastarvingcrowd.com -- Robert Coorey, my special guest on today's show, teaches us how to get people to attend live events we put on to promote our businesses. In addition to being the author of the best-selling book Feed a Starving Crowd, Robert once nearly broke the world record for webinar attendance...so, when it comes to event marketing, Robert knows his stuff!

Everything related to your business says something about who you are--at that includes your social media profiles. When your business doesn't maintain your socail media profiles and update them on a regular basis, not only are they not helping you...they're actually hurting you, by giving the impression that you don't finish what you started. In today's episode, I discuss what I call the "social media ghost town" effect and how you can avoid it.

Publishing educational content about your business has never been more important than it is today. In today's episode, I tell you how to make 2015 the year that you finally get that content produced by creating a publishing calendar.

WWYCD--That's short for "What Would Your Customer Do?" That's the question you should ask yourself every time you make a marketing-related decision about your business. That includes things like how you price your products, what incentives you use to motivate your customers to give you referrals, to what types of educational content you produce. In today's episode, I give some examples of how to use this question in your decision-making process--and how getting the answer wrong can hurt you.