One nice piece of trust-building educational content you can use in your marketing is your marketing story--i.e., the story of how your business got started, and WHY you do what you do. When people know why you're passionate about your business, it will help them connect with you and trust you...and thus make it more likely they'll do business with you. In today's episode, I tell you MY marketing story so that you'll know how to tell yours.

All too often, when business owners try and talk about what they do, what they actually end up talking about is how they do it. Guess what? Most of the time your customres don't actually care how you do it. What's exciting to them is the results that they are going to get. THAT'S what you need to talk about, and that's the subject of today's episode.

Like water dripping on stone, the effect of a small task repeated consistently and frequently can be huge over time. What small marketing-related task are you going to complete today to market your business? If you're not sure, listen to today's episode for some ideas.

Strategically using press releases as part of your overall marketing plan can go a long way towards helping generate know, like, and trust in your target market. In my interview with fellow Duct Tape Marketing Consultant David Smith (www.valenspoint.com), we discuss why a business might issue a press release, and how doing so can help generate leads.

In today’s episode of the Marketing Minute show, I discuss three website metrics you should be tracking and reviewing on a regular basis that will allow you to see at a glance the overall health of your website. Those metrics are:

Bounce Rate

Average Pages Per Visit

Average Time on Site

In the episode, I explain what each of these is, how you can track it, and what it tells you about the health of your website. If you aren’t currently tracking these metrics, you need to install Google Analytics on your website ASAP–it’s free to use, and will give you a wealth of great information about the performance of your website.

A marketing kit is one of the most powerful and versatile pieces of educational content you can produce for your business, but most businesses don't have anything like it. In today's episode, I explain what exactly it is, and how you can use it to project a professional image for your brand.

My very special guest for this episode of the show is none other than the creator of the Duct Tape Marketing system, John Jantsch. In my interview with John, we discussed his original motivation for creating Duct Tape Marketing, as well as his thoughts on the future of small business marketing and his vision for the Duct Tape Marketing Consultant network. You can learn more about the consultant network at http://www.DuctTapeMarketingConsultant.com.

Sometimes, people who come into contact with your business aren't quite ready to purchase your products or services--but they might be very soon. It's important to keep in contact with theses people so that your company stays top-of-mind--otherwise, when they ARE ready to buy, they might forget about your company and go to Google to search for a provider. In today's episode, I talk about three different types of lead nurturing activities--things that you can do to help your business stay top-of-mind for weeks, months, or even years.

Many small business have Facebook pages, but not many are taking advantage of the advertising opportunities Facebook offers. In todays episode, I share two big benefits of advertising your small business on Facebook--the ability to narrowly define your audience, and the ability to reach people earlier in the sales cycle.

Landing pages are one-page websites that serve a very specific purpose--getting visitors to that page to take some type of action that identifies them to you in some way, shape or form so that you can beging marketing to them. If you're doing any form of online advertising, landing pages are a must, but they can also be used with off-line advertising to help track results. Today, I talk about how to integrate landing pages into your marketing strategy, and recommend two tools--unbounce.com and leadpages.com--to help you create good landing pages.