My special guest today is Joe Fairless, host of the Best Real Estate Investing Advice Ever podcast.  Before he got started in real estate investing, Joe worked at an advertising agency in New York City, and in this episode he shares how some of the lessons how some of the lessons he learned in the big-business marketing world can be applied to small businesses--specifically, strategic partnerships and something he calls "friendship marketing".  You can learn more about Joe at http://joefairless.com/index.html.

Google is changing their algorithm to make it more difficult for websites that aren't mobile-friendly to turn up in search results on mobile devices.  Some smart-ass marketing person has dubbed this event "mobilegeddon". Will your site be affected?  Watch today's episode to find out.

My special guest on today's podcast, Kevin Pereira, is the co-owner of the Wet Shave Club, a mail-order subscription service for shaving supplies.  He is also the founder of GrooveLiving.com, a start-up incubator for local service businesses.  In our interview, we discuss the low-cost marketing tactics he's used to successfully grow both the Wet Shave Club and a local cleaning company he previously owned. 

If you own a local business in the U.S., chances are at some point you've gotten a call from someone (or, in many cases, from an auto-dialing service) that claims to either be Google or to represent Google.  They warn of dire consequences if you don't contact them right away to fix your Google listings, or something to that affect.  In today's episode, I talk about who these people actually are and why you should never work with them.

If you've never heard of the decoy effect, you'll definitely want to listen to this episode.  The decoy effect takes advantage of how the human brain process information and makes decisions, and uses that to get your customers to make the choices that you want them to make.  Today, I explain the basics of how it works, and how you can take advantage of it. 

My special guest on today's show is Rich Lennon, a small business owner and former client of mine who is having great success using the Duct Tape Marketing system we built for his business.  Find out what he's doing and why it's working so well for him, so you can do the same thing for yourself. 

I recently did a consultation with a small business owner who had stopped using any printed marketing materials to promote his business.  His reason was that he had once sent out 97 trifold brochures in the mail to prospective customers, and had failed to get any response.  In today's episode, I explain why this reasoning is flawed, and why it's important to know what results you should expect from a well-executed marketing campaign. 

Kavit Haria, my guest for today's episode, is the founder of Insider Internet Success and an expert on lead nurturing.  Today he shares his secrets to moving prospects down your sales funnel so that when they're ready to buy, they come to you first--and are willing to pay top dollar.  Visit his website at http://www.insiderinternetsuccess.com to learn more about his proven system for helping small businesses get to six figures of revenue within their first year.

http://www.askformula.com/minute -- Ryan Levesque, author of The Survey Funnel, joins me on the podcast to discuss how small business owners can fine-tune their products and services using customer surveys.  He discusses this at length in his new book, Ask, which is coming out in March 2015.  Watch the interview to learn some of the secrets he shares in the book, and to find out how you can get a free copy!

In today's episode, I interview Andrew Miller from Your Search Advisor, a company that helps small businesses with online advertising including Facebook advertising.  He shares some best practices to employ when using Facebook advertising, as well as common mistakes that many business owners make.