There's a LOT of ugly small business websites out there that are making some easily fixed mistakes--mistakes that are costing businesses hundreds or even thousands of dollars a year in lost revenue.  In today's episode, I chat with Ken Mann from websitedone4u.com about common mistakes small business owners make on their websites, and how to correct them.  We also discuss his experience in my group coaching program for small business owners.  You can learn more about Ken's business and sign up for his free training and ebook at websitedone4u.com. 

One of the best ways to demonstrate your expertise and prove that you can do what you actually say you are capable of doing is to write a case study about how your business helped one of your best clients.  In today's episode, I give you a formula for how to write a good case study, and explain why you should do so.

In part 3 of my 3-part series, I help you think through how to set your marketing goals for 2015. 

The new year is almost upon us, and it's a great time to set business and marketing goals for 2015.  In this episode, I go through an exercise to help you think about everything you've accomplished in the past year as a starting point for this process.

In part two of my three-part series on setting business goals for the new year, I put the focus on goals you didn't quite accomplish from last year, and give you some questions to ask yourself to determine if they're still important, and why they didn't get done.

In today's episode, I announce the winners of my 2014 Terrible and Hilarious Christmas Gift contest.  If you have someone on your Christmas gift list that you don't like very much and never want to speak to again, just get them one of these gifts.

I recently had a listener ask me if service-based businesses should post their prices online.  I jokingly told him that he wouldn't like my answer, because my answer was "it depends."  In today's episode, I expand on that answer, and give you some of the pros and cons of posting your prices on your website.

In today's digital world, one way to stand out and get noticed is through the use of direct mail.  However, direct mail campaigns can quickly get expensive if you don't get a good result from them.  One way to get good results from direct mail is to use it as part of your lead conversion process--i.e., sending letters, postcards, and packages to people who have already expressed an interest in your products and services. 

This time of year, many people are attending office holiday parties, chamber of commerce holiday receptions, and other holiday-related events where you might meet people you don't ordinarily interact with.  This can actually be a great time of the year to do some networking and possibly get some new business--as long as you go about it in the right way.  In today's episode, I share some tips for networking during the holiday season. 

For a new business, or a business launching a website for the first time, choosing a domain name for your business website is one of the most important marketing decisions you'll have to make.  Picking a domain name that is hard to spell, pronounce, or remember could really hurt your business in the long run.  In today's episode, I give you a few tips about how to pick a domain name that will serve your business well.