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Small Business Survival Conversations
Small Business Survival Conversations episodes
- S2E50: Navigating Uncertainty: The 4 Must-Ask Questions for Small Business Success
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In this episode of Small Business Survival Conversations, Anna Steinfest, and Dr. Michael Troyer delve into the topic of navigating uncertainty and the importance of asking the right questions to ensure the success of small businesses. Join them as they explore the four must-ask questions that small business owners should ask themselves to stay ahead of the curve in today's rapidly changing business landscape. Whether you're a seasoned entrepreneur or just starting, this episode is packed with valuable insights and expert advice to help you successfully navigate the uncertain waters of small business ownership. So sit back, relax, and get ready to learn how to achieve small business success with Anna and Dr. Michael.
8 min - S2E49: How to Cut Cost in Your Small Business
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Cutting costs in your small business is an extremely important strategy that can help you find the extra cash to get more done. Today Anna Steinfest and Dr. Michael Troyer will share tips to help you cut expenses and increase your profit.
11 min - S2E48: 5 Steps to Turn Your Business Plan into Action: Achieving Success with a Strategic Approach
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Join Dr. Michael Troyer and Anna Steinfest as they share their expert tips on how to turn your business plan into action in just 10 minutes. Learn the 5 steps to achieving success with a strategic approach and take your business to the next level. Don't miss out on this valuable information!
12 min - S2E47: Where Have all the Workers Gone? - Interview with Phil Hauck
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In this episode of our podcast, we had the opportunity to sit down with Phil Hauck, the Envision Board President and former journalist for the Wall Street Journal. With a wealth of experience working with businesses throughout his career, Phil shared his thoughts on the current state of the job market and the challenges that many employers are facing when it comes to finding qualified candidates to fill open positions.
According to Phil, it has been a common issue for the past two years that there simply aren't enough people to staff many businesses, leading to intense competition for top talent. To help address this problem, Phil recommended the book "Winning the War of Talent" by Chris Czarnik, which he believes offers valuable insights for both large and small businesses that are looking to recruit employees.
Throughout the interview, Phil also provided his perspective on the importance of building strong company cultures, the role of HR in attracting and retaining top talent, and how businesses can adapt to changing market conditions. If you're a business owner or HR professional looking for ways to improve your recruitment and retention strategies, this is an episode you won't want to miss!33 min - S2E46: How to Grow Your Small Business - Advice from Lennie Shefchik
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No matter what kind of small business you run, you will want to increase your sales and grow your revenue. That’s why so many people are interested in how to grow a small business.
There isn’t an easy one-size-fits-all business growth strategy for small business owners. But, there are key strategies you can use to give your business the best chance at growing. Listen to the founder of PTI Lennie Shefchik and learn first-hand tips and tools for success.21 min - S2E45: How to Ensure Your Survival in the Coming Year – Advice from Business Leader Paul Tutskey
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In an interview with Paul Tutskey, you will be reminded of the critical role of consistency in serving customers, the value of operating from a business plan that you re-visit on a continuous basis, and the challenge and importance of innovation and continuous improvement.
28 min - S2E44: What Should be Your Marketing Budget for Your Business?
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Every business needs to do marketing to attract customers, increase sales and compete better. Many small business owners need help calculating how much money they should spend.
Anna Steinfest and Dr. Micheal Troyer advise that there’s no one-size-fits-all answer. So much depends on the kind of business you have, your business objectives and your revenue.
They offer tips for developing a marketing budget that fits your small business.9 min - S2E43: Sales - Small Business Survival Guide
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Sales - Small Business Survival Guide
Today’s sales environment is hyper-competitive! Fine-tune your SBSG sales strategies for attracting and retaining customers that truly fit your mission and vision within your community. Improve your sales know-how with these real-world tips and lessons learned from the pros.
12 min - S2E42: Marketing - Small Business Survival Guide
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Today Michael Troyer and Anna Steinfest will share with you three marketing tips that you can implement to be successful. Also, feel free to download our Free Marketing Survival Guide, full of free resources. Here is the link:
https://khanplanet.com/bookshelf/Marketing/Guide.html15 min - S2E41: How to Manage Your Project
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Today Dr. Michael Troyer and Anna Steinfest will share with you three easy steps to manage your projects.
11 min
About Small Business Survival Conversations
From the publisher's feed
Small Business Survival Conversations is the weekly podcast designed to empower entrepreneurs, solopreneurs, and small business owners who are fighting every day to build, grow, and sustain…
their businesses in a noisy and unpredictable world.
Hosted by Anna Steinfest, business strategist, entrepreneur, and founder with decades of experience helping small businesses thrive, this show delivers practical wisdom, mindset fuel, and real-world strategies that small business owners can actually use.
What to Expect Every Week
Monday Morning Motivation
Kickstart your week with a powerful story—drawn from timeless fables, real business lessons, or classic wisdom—paired with three actionable steps you can apply immediately. Each episode is crafted to help you regain focus, protect your momentum, and make better decisions as a small business owner.
These episodes are short, energizing, and packed with practical insight. Think of it as your weekly dose of clarity, courage, and direction.
Occasional Expert Interviews
Throughout the season, Anna welcomes entrepreneurs, industry experts, and community leaders who share their experiences, failures, wins, and lessons learned. Whether you’re looking to scale, pivot, or simply survive another day of running a business, these conversations offer the guidance and encouragement you need.
Who This Podcast Is For
This show is built for:
• Small business owners
• Solopreneurs
• Startup founders
• Women-owned businesses
• Community-based and service-based entrepreneurs
• Anyone navigating growth with limited time, resources, and support
If you’re building a business from the ground up—and learning as you go—you’re in the right place.
Why Listeners Love This Podcast
• Practical, real-world strategies (no fluff)
• Story-driven insights that stick
• Weekly motivation designed specifically for small business owners
• Action steps in every episode
• Honest conversations about what it really takes to survive and grow
• Encouragement without sugarcoating
Running a small business is not easy — but you don’t have to do it alone.
Subscribe now and start your week with inspiration, direction, and the tools to keep moving forward.
Small Business Survival Conversations
Your journey. Your grit. Your growth.