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Small Business Survival Conversations
Small Business Survival Conversations episodes
- S2E10: The Art of Persuasion
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There are two key points that every entrepreneur needs to understand about the new world of sales - persuasion and moving others. We as entrepreneurs spend a huge portion of our time not only selling in the traditional sense our product, our service, but selling in a broader sense; persuading and convincing people to do something different. That is a big portion of what we do as an entrepreneur is selling, persuading, and influencing. It’s the essence of our job. So listen to our new episode and learn how you can be more effective.
13 min - S2E9: How to Pitch Your Business
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Entrepreneurs are pitching all the time. So how do they do better? Today Anna Steinfest and Dr. Michael Troyer will share with you two of their favorite ways to pitch: the Pixar model and using questions when you pitch. Share with us what is your way of pitching your business.
12 min - S2E8: How to Improve Your Business Productivity
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Today you will learn how to improve your business productivity and create a work-life balance.
13 min - S2E7: How to Use FAB Selling ( Features, Advantages and Benefits)
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FAB stands for Features, Advantages, and Benefits. A FAB Statement is explaining the feature, what it does ( the advantages), and how that benefits the prospective client.
12 min - S2E6: How to Communicate the Value of Your Product or Service
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Today you will learn how to communicate the value of your product or service.
There is a simple formula for that - you have to answer two main questions - what are your customers buying and why are they buying it.
Another tip you will learn from Anna and Michael is that to change people's heads you have to change people's hearts.12 min - S2E5: Inflation and the Challenge of Pricing
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What is inflation and how to price your product or service in this inflationary environment? Today Anna Steinfest and Dr. Michael Troyer will go back to basics and share some tips you can use to price your product or service.
18 min - S2E4: Your Company Needs to be Good at Change
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The capacity of your company for change in today's world matters strategically! Listen to our new episode to learn some tips and tools to be able to improve your company ability to handle change
13 min - S2E3: How to Give Great Business Presentations
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Today you will learn an easy recipe for great business presentations. This is a very important skill to have to make sure that you increase your sales.
1. Tell a story
2. Keep it simple
3. Be authentic12 min - S2E2: 3 Ways to Manage an Overwhelming Workload
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The overwhelming workload can be huge for small business owners. That is why, entrepreneurs need to work smarter, not harder. Today Dr. Michael Troyer and Anna Steinfest will share 3 ways to manage your business workload.
13 min - S2E1: Why You Need a Mentor - Revisited
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In order for your business to survive you need to find a mentor. Because of their own entrepreneurial experience and their objective perspective, the mentor can see where you may be draining cash, or spark ideas for new business models or initiatives to contribute to your business business growth. Listen to our new episode to learn more how the mentor can help you and your business.
15 min
About Small Business Survival Conversations
From the publisher's feed
Small Business Survival Conversations is the weekly podcast designed to empower entrepreneurs, solopreneurs, and small business owners who are fighting every day to build, grow, and sustain…
their businesses in a noisy and unpredictable world.
Hosted by Anna Steinfest, business strategist, entrepreneur, and founder with decades of experience helping small businesses thrive, this show delivers practical wisdom, mindset fuel, and real-world strategies that small business owners can actually use.
What to Expect Every Week
Monday Morning Motivation
Kickstart your week with a powerful story—drawn from timeless fables, real business lessons, or classic wisdom—paired with three actionable steps you can apply immediately. Each episode is crafted to help you regain focus, protect your momentum, and make better decisions as a small business owner.
These episodes are short, energizing, and packed with practical insight. Think of it as your weekly dose of clarity, courage, and direction.
Occasional Expert Interviews
Throughout the season, Anna welcomes entrepreneurs, industry experts, and community leaders who share their experiences, failures, wins, and lessons learned. Whether you’re looking to scale, pivot, or simply survive another day of running a business, these conversations offer the guidance and encouragement you need.
Who This Podcast Is For
This show is built for:
• Small business owners
• Solopreneurs
• Startup founders
• Women-owned businesses
• Community-based and service-based entrepreneurs
• Anyone navigating growth with limited time, resources, and support
If you’re building a business from the ground up—and learning as you go—you’re in the right place.
Why Listeners Love This Podcast
• Practical, real-world strategies (no fluff)
• Story-driven insights that stick
• Weekly motivation designed specifically for small business owners
• Action steps in every episode
• Honest conversations about what it really takes to survive and grow
• Encouragement without sugarcoating
Running a small business is not easy — but you don’t have to do it alone.
Subscribe now and start your week with inspiration, direction, and the tools to keep moving forward.
Small Business Survival Conversations
Your journey. Your grit. Your growth.