For a lot of us, marketing is the last thing that we wanna do. It may be why you're listening to this podcast... to learn what in fact you can do to increase the visibility of your business and get more people to your website. Well you're in luck! I'm going to share some super specific things that you can do based on various effort levels.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

📊 Want a simple way to see what traffic you’re missing and where to focus your SEO efforts? The ⁠SEO Power-Up Plan⁠ gives you just that—no fluff, just clear insights and a path forward.

📝 Stuck on what to blog about? The ⁠Instant Blog Planner™⁠ helps you map out 6 months of strategic blog content, informed with your own website data, in a single afternoon—so you can stop guessing and start getting found.

People say "just do it". Like it's some act of pulling a lever that dispenses Reese's peanut butter cups. Of course I can just do thaaaat. 🤪 But following through with better morning routines, posting that great idea for a social skit (of which I have so many on my list, it's not even funny), or even publishing that ultimate guide for your blog. That's easier said than done, right? If you could just do it, it would be done. You've probably been hoping to get all those things done. In this episode, I wanna share why we have to stop hoping for results for our business and instead replace it with intention and how to go about doing that.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

📊 Want a simple way to see what traffic you’re missing and where to focus your SEO efforts? The ⁠SEO Power-Up Plan⁠ gives you just that—no fluff, just clear insights and a path forward.

📝 Stuck on what to blog about? The ⁠Instant Blog Planner™⁠ helps you map out 6 months of strategic blog content, informed with your own website data, in a single afternoon—so you can stop guessing and start getting found.

In this episode I chat with Rael Bricker, a seasoned business owner living in Perth, Australia. He starts with the essential aspect of prioritizing sales over marketing for entrepreneurial success and discusses how integral sales skills are in the business world. Rael also provides valuable strategies on becoming a successful public speaker, emphasizing the importance of having a compelling message and effectively structuring presentations. The conversation transitions into practical AI tools for business productivity. Wrapping up, Rael emphasizes the significance of resilience, embracing change, and focusing on solution-oriented thinking for business growth.

00:00 Introduction to the Small Business Sweet Spot
00:26 A Personal Insight on Life in Perth
02:31 The Importance of Sales Over Marketing
07:55 The Journey to Becoming a Professional Speaker
17:15 Building Resilience and Positivity in Business
21:04 Personal Reflections
21:27 Starting a Business - From Fluke to Success
21:54 The Flaws of Consulting Firms
22:25 Winning Contracts and Seizing Opportunities
23:28 The Evolution of a Mortgage Business
24:11 The Importance of Passion and Flexibility in Business
25:46 Embracing Emerging Technologies
27:36 Practical AI Tools for Entrepreneurs
31:10 The Future of Work and AI
36:16 Give Up Control to Gain Control

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

📊 Want a simple way to see what traffic you’re missing and where to focus your SEO efforts? The ⁠SEO Power-Up Plan⁠ gives you just that—no fluff, just clear insights and a path forward.

📝 Stuck on what to blog about? The ⁠Instant Blog Planner™⁠ helps you map out 6 months of strategic blog content, informed with your own website data, in a single afternoon—so you can stop guessing and start getting found.

🤗 You are personally invited! Listen for details on an upcoming live workshop for podcast guesting.

No over complicated tool need to track changes you make on your website. 💡 Listen in for the simplest way to keep track of your changes.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

📊 Want a simple way to see what traffic you’re missing and where to focus your SEO efforts? The ⁠SEO Power-Up Plan⁠ gives you just that—no fluff, just clear insights and a path forward.

📝 Stuck on what to blog about? The ⁠Instant Blog Planner™⁠ helps you map out 6 months of strategic blog content, informed with your own website data, in a single afternoon—so you can stop guessing and start getting found.

A couple of the myths around starting a podcast are pretty beat to death. And Carl Richards, of Podcast Solutions Made Simple, shares some new ones. Listen in as he shares 5 myths and his perspective on the role of AI in podcasting and whether or not video is required.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

📊 Want a simple way to see what traffic you’re missing and where to focus your SEO efforts? The ⁠SEO Power-Up Plan⁠ gives you just that—no fluff, just clear insights and a path forward.

📝 Stuck on what to blog about? The ⁠Instant Blog Planner™⁠ helps you map out 6 months of strategic blog content, informed with your own website data, in a single afternoon—so you can stop guessing and start getting found.

Lots of businesses use AI copywriters... but should you or I?

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

📊 Want a simple way to see what traffic you’re missing and where to focus your SEO efforts? The ⁠SEO Power-Up Plan⁠ gives you just that—no fluff, just clear insights and a path forward.

📝 Stuck on what to blog about? The ⁠Instant Blog Planner™⁠ helps you map out 6 months of strategic blog content, informed with your own website data, in a single afternoon—so you can stop guessing and start getting found.

I heard someone say SEO is dead. Again. People have been saying this for years. They've also been saying email is dead. For years. Now I'm hearing, keywords don't matter anymore. I call bullshit. Because I've seen clients get traffic on keywords that tools would say there is nobody searching for it. If people are searching using different tools or apps, for example, using perplexity, google search, Instagram, some even say TikTok… do we need to worry about keywords anymore?

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

📊 Want a simple way to see what traffic you’re missing and where to focus your SEO efforts? The ⁠SEO Power-Up Plan⁠ gives you just that—no fluff, just clear insights and a path forward.

📝 Stuck on what to blog about? The ⁠Instant Blog Planner™⁠ helps you map out 6 months of strategic blog content, informed with your own website data, in a single afternoon—so you can stop guessing and start getting found.

In this episode, Rhonda Parker Taylor and I talked about what it really means to find balance in life and business, how fiction can reflect our own personal growth, and the power of resilience when things don’t go as planned. It’s one of those chats that made me pause, think, and even feel a little seen, especially as a recovering workaholic. Definitely worth a listen if you’re navigating your own version of a crossroads.

Timestamps

01:15 Rhonda's Book -> Crossroads
02:05 The Journey to Life Balance Workbook
03:28 Balancing Life and Business
11:58 Perseverance and Resilience in Business
14:22 Random Questions and Personal Insights
25:44 Emotional Intelligence in Leadership
28:17 Writing and Publishing a Book

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

📊 Want a simple way to see what traffic you’re missing and where to focus your SEO efforts? The ⁠SEO Power-Up Plan⁠ gives you just that—no fluff, just clear insights and a path forward.

📝 Stuck on what to blog about? The ⁠Instant Blog Planner™⁠ helps you map out 6 months of strategic blog content, informed with your own website data, in a single afternoon—so you can stop guessing and start getting found.

Ever feel like your website should be bringing in more traffic, but you’re not sure what to actually do about it? In this episode, I’m walking you through four super doable ways to use Google Search Console to get more eyeballs on your content. If you're looking for a clear starting point to get more out of the content you already have, this one’s for you.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

📊 Want a simple way to see what traffic you’re missing and where to focus your SEO efforts? The ⁠SEO Power-Up Plan⁠ gives you just that—no fluff, just clear insights and a path forward.

📝 Stuck on what to blog about? The ⁠Instant Blog Planner™⁠ helps you map out 6 months of strategic blog content, informed with your own website data, in a single afternoon—so you can stop guessing and start getting found.