The best social sharing snippet from Jennie in this interview... "... your relationship with money and your finances can feel as good as any other relationship in your life."

Money coach Hanna Bier explains the concept of having a relationship with money and its impact on financial abundance. She discusses common emotional struggles with money, the importance of shifting to positive money thoughts, and provides practical steps and resources to improve one's financial situation. Hannah advocates that money should feel blissful and encourages you to aim for that state.

Timestamps

02:04 Understanding Your Relationship with Money
03:34 Overcoming Money Stress and Negative Thoughts
05:49 Practical Steps to Improve Your Money Mindset
13:09 Client Success Stories and Money Bliss

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. Head to this link to get your free SEO Power-Up Plan.

I love checklists. They are so stinkin helpful to stay on course. In this episode is a list of things to check during the first quarter of the year to ensure your SEO and website content is in tip top shape.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. Head to this link to get your free SEO Power-Up Plan.

In this episode, circadian health coach Jason Yan shares about the significance of circadian rhythms and the impact on health. Jason explains what circadian health entails, how light exposure, especially at sunrise and throughout the day, affects the body's internal clock, and the crucial role of melatonin. He encourages you to embrace natural sunlight, avoid artificial light at night, and consider grounding to mitigate the effects of non-native EMF. Practical tips for improving sleep, managing screen exposure, and maintaining a natural rhythm are shared.

01:03 Understanding Circadian Rhythms
02:01 Practical Tips for Circadian Health
04:27 The Importance of Sunlight
11:02 Managing Non-Native EMF
20:27 Nutrition Myths Debunked

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. Head to this link to get your free SEO Power-Up Plan.

I am a podcast junkie. I looooove listening to podcasts that give me takeaways or ah-has, both personally and professionally.

I certainly can't listen to every single one on my list.

I tend to pick episodes based on time availability and mood and of course by title!

And all of these are on my repeat list.

I wanted to share my favorites of my favorites. They're in alphabetical order because I can't play favorites with my favorites.

Kind of reminds me of how I tell both my Aunts they are my favorite when I talk to them individually, when in fact I love them both dearly.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. Head to this link to get your free SEO Power-Up Plan.

The best social sharing snippet from Jennie in this interview... " I'm a little bit of a Gen Xer. So I'm like, just shut up and get it done. We'd have to as business owners, right? Like that, but we have to do or hire it out, but still you have to do it or think about it and figure it out.

In this episode of The Sweet Spot, I talk with lead generation expert and Many Bundles founder, Jennie Wright. She shares her expertise not just on lead generation, but also the surrounding tactics, mindset, and strategic methods essential for maintaining a steady flow of leads. Jennie also shares insights on building an effective lead gen process, nurturing potential leads, and sustaining business growth without burning out. Enjoy!

Timestamps

02:02 The Importance of Consistency in Lead Generation
05:02 Strategies for Managing Client Influx
07:56 Effective Lead Generation Techniques
12:01 Leveraging Summits and Bundles for Lead Generation
15:15 Tailoring Lead Generation to Business Stages
17:30 The Importance of a Simple Lead Magnet
18:04 Branching Out in Business
18:45 The Power and Pitfalls of Collaborations
21:26 Hustle-Free Launch Strategies
26:27 Mindset and Self-Improvement
30:46 Consistency and List Building

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. Head to this link to get your free SEO Power-Up Plan.

In this episode of The Sweet Spot I share 18 free strategies that can help you drive more traffic to your website without spending money on ads. These actionable tips are designed for business owners at any stage.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ Newsletter - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. Head to this link to get your free SEO Power-Up Plan.

The best social sharing snippet from Masha in this interview… “Your website isn’t an online resume.”

In this episode I talk with messaging strategist, Masha Koyen, about how to infuse emotion and authenticity into your website to attract your dream clients. Learn actionable tips for creating relatable brand stories, using storytelling, and making your audience feel understood.

Timestamps
01:10 The Importance of Emotional Connection in Messaging
04:59 Building a Relatable Brand Story
07:21 Leveraging Storytelling Techniques
09:59 Using Language that Resonates
12:58 Differentiating with Emotional Benefits
16:54 The Role of AI in Copywriting
25:48 Practical Tips for Your Website and Socials

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. Head to this link to get your free SEO Power-Up Plan.

The best social sharing snippet from Justin in this interview… “Yes, because the number of people who fill out a contact form is very small compared to the number of people who come to your website. And. If you push too fast for the end goal, you miss the opportunity to create relationships, get someone to just sign up for a newsletter, download and learn one thing.

In this episode, I’m joined by Justin Simon, creator of the Distribution First framework, to explore how you can turn your content creation efforts into a powerful distribution strategy. We discuss why hitting “publish” is just the start, the importance of redistributing and repurposing your content, and why simplifying your approach is the key to success. Justin breaks down his four-phase framework—Foundations, Execution, Optimization, and Maximization—and shares actionable advice to help you build a consistent, effective content distribution system. Whether you’re a small business owner, marketer, or creator, this episode will help you generate the full potential of your content.

Timestamps
2:30 – The myth of “just putting content out there”
5:45 – Why relying on SEO alone isn’t enough to get your content seen
8:15 – Understanding the 80/20 rule for content performance
10:40 – The importance of repeating and repurposing your key messages
13:25 – Overview of the Distribution First framework
14:10 – Phase 1: Foundations – Creating core messages, POVs, and channel focus
18:00 – Phase 2: Execution – Auditing and repurposing your existing content
20:45 – Phase 3: Optimization – Fine-tuning what works
23:10 – Phase 4: Maximization – Scaling your content distribution efforts
26:30 – Simplifying your approach with a content floor
30:50 – Choosing a core content type that aligns with your business goals
34:10 – The importance of starting small and staying consistent
37:20 – How Justin uses his framework in his own business
41:30 – The role of community and collaboration in distribution
43:10 – Justin’s suggested takeaway… Make distribution a non-negotiable

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. Head to this link to get your free SEO Power-Up Plan.

In this episode I talk about AI SEO and what it means for your small business website. Learn how to adapt your SEO strategy without overhauling your approach. I share practical tips for creating conversational, layered content and break down various SEO types to simplify them.

Action Steps After Listening
Review one piece of content on your website and make it more conversational and add tangents.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here

🗞️ Newsletter - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. Head to this link to get your free SEO Power-Up Plan.

The best social sharing snippet from Lorraine in this interview... "Yes, because the number of people who fill out a contact form is very small compared to the number of people who come to your website. And. If you push too fast for the end goal, you miss the opportunity to create relationships, get someone to just sign up for a newsletter, download and learn one thing.

In this episode, I chat with marketing strategist Lorraine Ball about the small yet powerful tweaks that can make a big difference in your marketing. From applying lessons from late-night TV infomercials to ensuring every page of your website has a purpose, we discuss strategies that are both practical and impactful. Lorraine also shares her thoughts on the resurgence of QR codes, creative ways to leverage user-generated content, and the importance of a clear, actionable marketing strategy. Whether you’re looking to boost conversions, build relationships, or simplify your approach, this episode is packed with tips to help your business thrive.

In the episode:

Episode Timestamps

[02:15] Lorraine’s Sweet Spot: Helping Businesses Realign Their Marketing
Lorraine shares her journey from agency ownership to independent marketing audits and strategy.

[05:40] Lessons from Late-Night TV: Keep Visitors Hooked
The importance of having a next step on every webpage, inspired by infomercial tactics.

[10:20] Strategic Calls to Action: Moving Beyond “Contact Us”
How to align CTAs with your audience’s stage in the buying journey.

[15:00] User-Generated Content: It’s More Than Just Blog Comments
Creative ways to collect and leverage testimonials, reviews, and social media contributions.

[21:45] QR Codes Are Back: Bridging Offline and Online
How the pandemic revived QR codes and why they’re here to stay.

[26:30] The Three Marketing Basics: Clarity, Competition, and Goals
Lorraine’s foundational advice for any successful marketing strategy.

[30:50] Favorite Marketing Methods: Tailored Approaches for Every Business
Why email marketing and content-rich websites often steal the spotlight.

[36:10] The Takeaway
Why understanding your “why” is critical for effective marketing decisions.

👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.

🗞️ Newsletter - Digital Marketing Takeaway

If SEO feels overwhelming and like a different language and you want more traffic and leads, then my SEO Power-Up Plan is for you. It's a free service designed to show you the traffic you’re missing out on and how that missed traffic translates to sales. You’ll get a clear look at what’s working, what’s not, and where you can focus for better SEO results. Head to this link to get your free SEO Power-Up Plan.