In this episode of the Small Business Talk podcast, special guest Anne Claessen shares her insights on monetising podcasts without making them sound like an advertisement. While sponsors are a popular way of monetizing podcasts, Anne suggests exploring other avenues such as creating a membership around your podcast, selling digital products to your audience, offering services like coaching, and affiliate marketing. Additionally, Anne suggests using podcasts to educate listeners about upcoming courses or workshops, giving them a sneak peek into how you educate people. Podcasts can also help you understand what digital products your audience needs, and you can sell to them once the products are launched. Anne also recommends using video components to attract different audiences and repurposing content across different mediums. Finally, she suggests laying a clear foundation before approaching sponsors, including making messaging clear, adding contact information, and finding sponsors that fit well with your podcast.

Listen to episode 191 to get all the gold from Anne Claessen, Small Business Talk with Cathy Smith brought to You By CATCO Enterprises

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Video phobia in episode 188 I gave you 7 tips on how to overcome video phobia. In today’s episode I dive a little bit deeper into it at your request.

How I decided to overcome my video phobia by making a conscious decision to put aside my fears and just do it. I emphasized that mindset is crucial to overcoming any fears and encouraged listeners to make a decision to take the first step.

Then, I shared the steps I took to overcome my video phobia, starting with using a teleprompter to help me remember my points instead of writing a full script. I also emphasized the importance of thinking about my audience and how not doing videos was not serving them.

I shared how I started using my phone to record my videos, which made it more convenient for me. I also stopped worrying about how I looked and started focusing on delivering the information to my audience.

Small Business Talk with Cathy Smith brought to you by CATCO Enterprises check out episode 190.

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Why masterminds don't work for most businesses. We are told that we need to go out there and do personal development. Business development masterminds are a great thing, but why don't they work? 

My special guest today is Bodo Frost.

It's a very simple answer in a way with Masterminds aren't they great? You get lots of nuggets, special information and things and ideas, about what you could do to improve your business. That's great. Then you go away after the mastermind, after that meeting, you had a coffee or whatever it is. You, you go back to your business. Then the daily grind gets you and then you forget. What was it? Oh, this nugget that I thought about.

Listen to episode 189 of Smal Business Talk With Cathy Smith and BodoFrost from Project Reboot.

Brought to You By CATCO Enterprises

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Do you have a video phobia? Before anything else, a phobia is a generic term for any kind of anxiety disorder that amounts to an unreasonable or irrational fear related to exposure to certain situations or objects – in this case, exposure to video.

What are you making it mean?

Honestly, I have spent four years trying to do video because I consider myself having a video phobia but then one day, I decided it had to stop. I stopped calling it a phobia and I started doing videos. It was not easy at all, and yes, I probably got a long way to go, but practice makes perfect, right?

Let’s start with seven tips. Listen to episode 188 of Small Business Talk by Cathy Smith, a business podcast brought to you by CATCO Enterprises, for all the details.

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In this episode of Small Business Talk, my guest is David Barnett,  who has over 20 years of experience working with small and medium-sized businesses and has been helping people buy and sell businesses since 2008. We discuss the topic of building a business that people want to buy. David explains that the value of a business is related to the cash flow it creates and that this is multiplied by a factor depending on the risks involved in the industry. He emphasises that having systems, policies, procedures, and checklists in place is crucial in demonstrating that someone can actually learn how to operate the business and that it's not dependent on the current owner's special skills or abilities.

We talk about the importance of not being key-person dependent, which is essential for the business to run smoothly even if certain key people leave or pass away. Illustrating this point by sharing a story of a business that had to struggle when a key team member passed away, as they did not have an organised system in place that was accessible to others in the company. This highlights the importance of having an organised system in place that allows others to take over the business seamlessly in case of any unexpected events.

David also mentions that as a private transaction advisor, he helps his clients through the process of buying or selling a business without taking an agency role. He acts as a coach or consultant and helps his clients navigate the process and overcome any challenges they may face. Overall, Barnett emphasizes the importance of having a well-organized and systematic business to make it more attractive to potential buyers and to ensure that the business can run smoothly even in unexpected situations.

Small Business Talk with Cathy Smith, brought to you by CATCO Enterprises.

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Last week we did the first 9 of 23 Business Growth Strategies to Run a Successful Business at Small Business Talk this week, for part 2 we do 14 more.

Great ideas that you can implement into your business right now. Let's start with Leverage New Technology but don't get bogged down in the tech.

Listen to episode 186 of Small Business Talk With Cathy Smith, brought to you by CATCO Enterprises for these 14 tips.

 

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Let's start the year off with 23 Business Growth Strategies to Run a Successful Business here at Small Business Talk With Cathy Smith, brought to you by CATCO Enterprises.

Some of these will be things you are doing, other things you know but might have forgotten to do regularly and some might be new. Let’s make 2023 the most amazing year yet.

1. Create a Great Customer Experience

For many people, their product or service is not unique. Often there are thousands of choices and hundreds of providers that your customers can and do choose from. The difference is you and your customer experience. Unfortunately, in many industries, customer service has become almost non-existent and people stay with bad providers due to price or because they think it is too difficult to move.

Listen to Episode 185 of Small Business Talk for the full details to 23 Business Growth Strategies to Run a Successful Business.

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It is the week between Christmas and New Year. 

For most people, this time of year is a time to slow down and take stock of the year that was. How did your year go?

Was it a good year, great year, disappointing or something else?

For me, it was a year for a reason. 

If you are listening to this at a different time, play along, think about what it was like last year or what you would like it to be like this year. 

Listen to Small Business Talk episode 184 with Cathy Smith by CATCO Enterprises for all the details of how to Design Your Year and Create Greatness. Happy New Year to you all.

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Going for No can be used in lots of different situations. 

What Are You Stopping Short on?

In Richard Fenton and Andrea Waltz’s book “Go for No”, they talk about, 

Yes, is the destination, No is how you get there.

What they mean is not stopping because you have made quota.

If you need to get 3 sales this week and you manage to get them in the first day, what do you do? Most people would process them and then take it easy for the rest of the week.

If on the other hand your target was 20 No’s, you got 3 yeses then you still have 20 more calls/appointments to do for the week.

How many more yeses, could you get with that attitude? 

Go to Small Business Talk with Cathy Smith episode 183 to hear the full episode brought to you by CATCO Enterprises.

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Creating an organic presence for your business website means that you stand out amongst the crowd, both to Google and to your ideal audience. Follow along with the recording as our host, Cathy Smith, discusses the best ways to get organic traffic to your website, with some handy tips to get started.

Listen to Episode 182 of Small Business Talk for the full details.

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