Small But Mighty: A Business Podcast

Lots of accounts have recently shown decreased engagement on Instagram, and it can present a big challenge to small business owners. Press play on this episode to learn 5 ways you can quickly boost your engagement today on Instagram.

And PS: don't miss Kalina's very special announcement inside this episode!

Links:

Learn more about and enroll in The Insta Guide >> https://kalinastormer.teachable.com/p/the-insta-guide

Instagram is an incredible free tool to use to grow your business. But with the app constantly changing, it can leave our heads spinning as we try all different kinds of tactics. If you want to learn how to create big and lasting results for your business's Instagram account, listen up to these do's and don'ts!

References and links:

Get your Customer Clarity Workbook:
https://www.kalinastormer.com/shop/the-customer-clarity-workbook (use code SMALLBUTMIGHTY at checkout for $10 off)

Connect with Kalina on Instagram: @kalinastormer

Maureen Mwangi is a brand growth strategist for product-based businesses and the founder and CEO of Startward Consulting. Maureen has worked with billion dollar household brands we all know and love including Dove, Lay’s, L’Oreal, Chobani, and more. Now she helps to bring those big brand secrets to entrepreneurs and small business owners to help them grow highly profitable 6 and 7 figure businesses.

In this episode we talk about:

• What you can learn from big brands and incorporate TODAY in your business
• The difference between branding and marketing
• The role mindset and confidence plays in business building
• Mindset shifts to make in order to achieve your business goals
• The different stages of business and how to work inside each of them
• How to use big brand pricing strategy to price your products effectively
• And so much more!

Press play to hear Maureen’s big brand secrets, powerful mindset shifts, and inspiring stories. We’re so grateful to have her on the podcast!

References and links:

Connect with Maureen:
Instagram: https://www.instagram.com/maureenmwangiofficial/
Website: https://www.startwardconsulting.com/

Get your Customer Clarity Workbook:
https://www.kalinastormer.com/shop/the-customer-clarity-workbook (use code SMALLBUTMIGHTY at checkout for $10 off)

In this episode we’re joined by Kat Arapis, a business and life success coach who takes a no-nonsense approach to help you achieve your goals. This conversation with Kat will help you get jump-started into aligned action to create abundance, impact, and money with your business through powerful mindset shifts and reframes. We talk about:

• Getting clear on your value and your offer
• Incorporating an abundance mindset into your business
• 6 things to prioritize on your calendar every day to grow
• Moving through your fear of rejection and selling
• How to make friends with your fear
• Growing your business while actually doing less
• And so much more!

A sure-fire way to get you motivated, this is one you won’t want to miss. If you’re feeling fearful, stuck, or wanting to earn more with your business, press play for a coaching session with Kat!

References and links:

Connect with Kat:
Website: katarapis.com
Instagram: @katarapis

Take the quiz to learn your superpower in your biz: kalinastormer.com/superpower
Connect with Kalina on Instagram: @kalinastormer

Do you struggle with your pricing? Most of us do at some point. We’re often acting out of fear, afraid that the competition is cheaper and that our customers will take their business elsewhere. So we underprice, or discount, or land on a number that doesn't account for all our hard work. This leads to burnout, discontent, and even closing the doors.

There are many other things to take into consideration when deciding what to price your products and services. And chances are, you're not pricing accordingly.

In this episode we cover:

• What cheap *really* stands for
• Pricing and money mindset
• What to take into consideration when pricing (that you might be overlooking)
• How the right pricing strategy can make your business sustainable

Nailing your pricing strategy is absolutely crucial to keep your business thriving, but it’s something that's rarely talked about - so let’s dive in!

References and links:

Take the quiz to learn your superpower in your biz: kalinastormer.com/superpower
Connect with Kalina on Instagram: @kalinastormer

Are you curious about your purpose? Or how the heck to figure out what it is? Well, our guest today can help. Cory Rusin is a transformational purpose coach, PhD level purpose in life researcher, and Human Design Integrator who is equal parts scientific and spiritual. I love Cory’s special take on purpose and how we can apply it in our businesses.

In this episode talk about:

• Cory’s unique purpose “formula”
• How purpose is developed, rather than found
• The 3 pillars of purpose development and the 4 stages of purpose
• How developing your purpose can save you time and money
• An overview of human design
• How knowing your human design type can help you with your purpose and your business
• And so much more!

If you’re curious about your purpose and how to integrate it into your business, there’s a reason you’ve found this episode. Press play to hear Cory’s incredible insights and guidance!

References and links:

Connect with Cory on Instagram: @your.purposeguide
Connect with Cory on TikTok: @yourpurposeguide
Visit Cory’s website: www.coryrusin.com

Take the quiz to learn your superpower in your biz: kalinastormer.com/superpower
Connect with Kalina on Instagram: @kalinastormer

Gone are the days of simply posting a pretty, filtered photo with an emoji caption and expecting the followers, engagement, and sales to come rolling in. Instagram is constantly changing, but they've made one thing very clear - you need be creating specific types of content if you want your account to be seen in 2021.

In this solo episode, Kalina talks about:

• The recent announcement from Instagram that rocked the internet
• What that announcement means for you as a business owner
• The type of content Instagram is favoring right now
• And her simple secret to crack the algorithm and get *significantly* more reach

If you're tired of battling the Instagram algorithm and want an effective, easy to apply strategy to get your account in front of more people, press play!

References and links:

Get the free Rock Your Reels checklist here: https://kalinastormer.ck.page/cf96e85723
Connect with Kalina on Instagram: @kalinastormer
Check out the freebie library with free guides, journals, and more to help you grow your business: https://www.kalinastormer.com/freebies

Andi Teggart wears many hats - mother, small business owner, marketer, content creator, and the list goes on. One thing I love about Andi is how multi-faceted she is - there’s no one size fits all when it comes to building a life and business you love, and Andi is such a perfect example of that.

Andi shares with us her experience running her strategic marketing brand Lucky Collective, as well as how she launched her product-based business selling one of kind Moroccan textiles (all while being a mama of two). Her impressive professional PR and marketing background includes working with companies including Barbie, PayPal, and Adobe - just to name a few!

In this episode, we talk about:

• Learning on your feet and embracing the bumps of entrepreneurship
• Balancing motherhood while running multiple businesses
• Small business marketing tips (including her unique take on influencer marketing and recommendations for small biz owners)
• Growing through social media and social media etiquette
• Product-based vs service-based businesses
• And so much more!

Press play on this episode to hear this conversation chock full of inspiration as well as actionable tips to help you grow and market your business.

References and links:

Andi’s personal Instagram: @luckyandi
Shop Lucky Collective Instagram (textile shop): @shopluckycollective
Lucky Collective Instagram (digital marketing): @luckycollective

Get your Customer Clarity Workbook here: https://www.kalinastormer.com/shop/the-customer-clarity-workbook (use code SMALLBUTMIGHTY for $10 off)

Connect with Kalina on Instagram: @kalinastormer

What if there was a *proven* tool you could use to help you achieve your goals? Well, there is - and we’re talking all about it today on the podcast!

Visualization has been used for decades by top performers to help them improve and reach desired results - and now, you can learn how to use it too!

In this episode, we cover:

• Why visualization works so well
• What’s actually happening in your brain when your visualizing a desired outcome or goal
• How to apply visualization in your day to day
• Tips to make your visualizations more effective
• And more

If you’re wanting an extra boost to help you reach that next level, press play and learn how to create a visualization that works for you!

References and links:

Find free resources to help support you and your biz at Kalina's freebie library (including 30 day financial abundance journal mentioned in episode):  https://www.kalinastormer.com/freebies

Connect with Kalina on Instagram: https://www.instagram.com/kalinastormer/

Have you dreamed of taking your side hustle all the way to six figures? If so, press play on this incredible interview to hear how our inspiring guest Krystal Douglas did just that.

Krystal is a celebrity tailor, working with artists including Miley Cyrus, Lauren Daigle, Greta Van Fleet, Little Big Town, and many more. In just a few short years she grew her business, Music City Sewing, from a small independent operation to a multiple six figure company. She recently launched an online course, The 6-Figure Sewing Pattern, to help other sewists learn how to build their own profitable sewing businesses.

In this episode we talk about:

• Lessons learned from growing and scaling a multi-six figure business
• Following your happiness
• The silver lining of failure and how to use it to grow
• Setting and upholding boundaries
• Hiring and helping your team own their roles
• Developing multiple revenue streams
• Overcoming a scarcity mindset
• And more!

Jam packed with wisdom, mic-drop moments, and great insight to help you grow your biz, this is an episode you won’t want to miss!

References and links:

Connect with Krystal on Instagram: https://www.instagram.com/krystaldouglas/

Learn more about Krystal: www.krystaldouglas.com

Find free resources to help support you and your biz at my freebie library:  https://www.kalinastormer.com/freebies

Learn your business superpower with this free quiz: https://www.kalinastormer.com/superpower