In this episode, we're talking all about the know, like, and trust factor. What it is, why it’s important, how it’s used, and 4 easy things you can do in your business TODAY to boost it. By being authentic, utilizing video, pulling back the curtain, and staying consistent, you can easily resonate with your audience and get them to know, like, and trust you (translating to deeper connections and more sales). Press play and let's jump right into it! | References and links: Listen to Episode 5: How to Harness the Power of Video on Your Social Media | Connect with Kalina on her website: kalinastormer.com and on Instagram: https://www.instagram.com/kalinastormer/ | Check out Kalina's own small business Hunter & June, a specialty dog boutique, at https://hunterandjune.co/.