Small details matter when you are trying to build your personal brand or your social media. Today's episode is a solo in which Tony dives into the aspects that business owners tend to forget about when it comes to building their brand and making a name for themselves. Although they are small details, they have a big impact on establishing your brand and setting you apart from others.

When you're just getting started, you don't have to spend a ton of money on fancy camera equipment. Tony shares tips for creating engaging content by using just your phone and learning about proper lighting. Tony is honest about his regrets in not investing in himself at a earlier age when it comes to public speaking skills and formal training in how to be entertaining. Don't let a fear of public speaking or lack of confidence in your skills keep you from putting yourself out there. We all start somewhere, and this episode offers a simple starting point to help you work your way up to being a dynamic speaker. Tune in to find out common mistakes business owners make in creating their brand, and how to avoid them to position yourself as an authority in your niche.

Key highlights:

• Why you should get professional headshots
• Tony's tips for shooting content for social media
• Why you should stop representing brands that aren't your own
• Building a professional studio
• The difference between speakers and presenters and how you can get started working on your speaking skills

For resources and links mentioned in this episode, visit: 365driven.com/episode276