Say hello to Meryl Singleton. She runs Small Fry, a digital studio focusing on the fun stuff on the internet. Besides having a great look and feel she has an impressive roster of clients: All Plants, Ugly Drinks, Edgard Cooper, Camden Brewery, Linda McCartney's, Moju, Pollen - the list goes on. In this episode we chat about her anti-agency stance, the benefits of starting client side and where the future of social is going? Not one to be missed.