MTV was the center of the pop cultural universe in the '80s and '90s. Then, just like that, it wasn't.
Dave Holmes had a front-row seat to both the meteoric rise and shocking fall of the network that defined Gen X.
As an MTV VJ from 1998 to 2003, Holmes hosted iconic shows like "TRL" and "120 Minutes," interviewing everyone from Tom Cruise to Joe Strummer during the channel's peak years.
But Dave also witnessed the critical mistakes that killed the video star—and they weren't what most people think. While many blame reality TV or changing viewer habits for MTV's decline, Holmes points to a corporate decision that sealed the network's fate.
Today, Dave has successfully reinvented himself as editor-at-large for Esquire and producer and host of the popular podcast series Who Killed the Video Star? and Waiting for Impact.
Dave is living proof that career pivots are possible even when entire industries collapse.
In this interview, we talk about:
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Being a closeted gay teenager in a conservative Catholic family in 1980s St. Louis
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His first memories of MTV and how it changed the way he saw the world.
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Dreaming of being an MTV VJ while DJing at a tiny local radio station as a 15-year-old.
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The 4 AM decision to audition for MTV's "Wanna Be a VJ" contest despite his inner voice saying "you're too old" at 27
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Losing to Jesse Camp but parlaying runner-up status into hosting TRL and 120 Minutes and more.
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Why MTV isn't what it was
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Reinventing himself from TV host to magazine editor and podcast producer.
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