Small Talk: A Gen X Podcast

Former Hollywood TV writer Amy Suto walked away from her dream job to build a seven-figure writing business. She has a new book out called Write for Money and Power: The Anti-Starving Artist's Guide to Becoming a Seven-Figure Writer, which argues that writers need to stop romanticizing poverty and start building sustainable businesses. In this conversation, she reveals the three pillars creatives should focus on if they want to make money. Topics include: why self-publishing beats traditional deals, how she made $300K on Upwork, the Substack tweaks that added $100K in value, where freelance writers actually make money in 2025, why cold emails still work, and how to stop romanticizing the starving artist myth. This interview is packed with actionable strategies you can use today.

Small Talk

Amy Suto

Lili Zarghami spent decades working in women's magazines before realizing none of them were speaking to women like her anymore. After turning 40 and getting laid off, she decided to create Jenny Mag—a digital magazine for Gen X women who don't fit the cookie-cutter mold of traditional women's media. In this conversation, we discuss why dating stories outperform health content, the complicated relationships Gen X women have with their Boomer mothers, what it's like running a magazine on nights and weekends with zero budget, and why owning your platform matters when you've been disposable to corporate publishers one too many times. Lili also opens up about empty nesting with twins, being back in the dating world after 25 years of marriage, and creating content that makes readers say "I thought it was just me."

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Jenny Mag

One minute you're helicoptering your kid to games and recitals, nagging them about their messy room. Then they're gone. An empty bedroom. An empty chair at the dinner table. You know this is a healthy part of their development, but it still feels like a piece of your own life just vanished. Some feel sadness. Some feel empty. Some even feel relief. But nobody really tells you how to navigate this. So I asked Larry Cornett to come on Small Talk. Larry is a former Silicon Valley exec with a PhD in psychology who spent decades at places like Apple, Yahoo, and eBay. Now he helps people reinvent at midlife. This episode digs into what empty nesting does to us emotionally, how to stay close to your adult kids without smothering them, and how to rebuild your identity in this new phase.

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https://larrycornett.coach/