Smart Art Business

In this week’s special edition, we put together some of the best advice, favourite highlights and nuggets of wisdom shared by several guests hosted on our show over the year. They were impactful, life changing and we hope you also find them inspiring and find some good take aways. 

In this episode our host Rachel Wilkins shares a life experience on self awareness, acknowledging your capabilities and dealing with vulnerabilities that come with being an artist. 

She then dives deep into the nuances of digital marketing, social media marketing and building strategies that work. She shares tips on how to use social media as a tool to build a community you are in control of, ways to build good rapport online and a sustainable art business

Finally, Rachel elaborates on the correlation between social media and brain drain, analytics, content planning for success and the solution to spending less time on social media while increasing productivity.

In this week’s episode our host, Rachel Wilkins, dives deep into a topic that is of interest among many artists, which is gallery representation. She breaks down the types of galleries and services offered and how to check if they are relevant for your artwork. She walks through the process of getting gallery representation, the pitfalls and finally gives tips on how to prepare before submitting any proposals to galleries.

In this episode, our host Rachel Wilkins speaks with life coach, Dr Gigi Arnaud on changing conditioned mindsets, negative and limiting beliefs in relation to neuroscience and psychology. They discuss comparison paralysis, ways to get aligned with the authentic you and practical ways to apply mindset principles and reprogram your own behaviour to create your version of success.

In this episode, Rachel Wilkins, co-founder of Conception Arts teaches on why personal branding is important in building an image that affirms your roles as artists and how to control the narrative. She elaborates on marketing strategies that can potentially set you apart through personal branding, story telling and collaterals. These will support your work and carry the power and potential to influence buyer decisions if you put in the work and show up for your business everyday. 

In this episode Rachel Wilkins demystifies the idea most have of who and what an art collector looks like. She speaks about the three things collectors are looking for, what conveys value, price point consistencies and effects. In closing she shares tips on how to remain curious, explore possibilities and why you need to build a cohesive, recognisable body of work.

In this episode Rachel Wilkins, founder of Conception Arts shares on how, as an artist, herself she managed to overcome procrastination which keeps most talented people from moving forward, and created consistent habits that still help grow her business daily. Progress no perfection is her mantra, and she elaborates on ways to actively, plan for and work towards growing a business while learning how to deal with rejection by focusing on your passion and why you started and making commitments that will push you to take action.

In this episode we discuss what neuroscience has to do with artists and the topic of worthiness. Dr Chris speaks on how to recalibrate after traumatic experiences, trauma regulation skills, the reason why we focus on negativity as opposed to positivity and neuroscience based methods you can use to affirm your worthiness. Finally he explains the relationship between technology & sleep, and the importance of having a sleep routine.

In this week's episode, our host Rachel Wilkins has a very interesting discussion with Eric Seropyan on SEO strategy and lead generation. They dive deep into website optimisation, the importance of Google metrics and how to monitor the analytics results. Eric shares tips on how to choose keywords that have a higher conversion rate, the key to addressing various audiences on a blog how to balance the relationship between SEO and social media campaigns and more importantly, how to manage your reputation online.

In this episode our host Rachel Wilkins speaks with David Drebin as he shares tips on building relationships in the right circles, dealing with rejection and the role of passion, time and self awareness in the success of any artist. He elaborates on internal versus external validation and the long term effects and finally they discuss pricing artwork and value perceptions.