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Caleb Wojcik is one of the three co-founders of Fizzle (along with Corbett Barr and Chase Reeves), an online business training program that I've participated in and talked about a little bit on this blog and on Twitter.
Before working on Fizzle and embracing a life of entrepreneurship, Caleb lived amongst the cubicles… working for a large aerospace company. During that time, he actually had the difficult job of creating spreadsheets with names of people to be laid off.
(Now he actually helps teach people how to quit your job, which is ironic.)
Disenchanted with corporate work, Caleb founded the blog PocketChanged.com (recently re-branded as CalebWojcik.com), which led to working with Corbett Barr, the creator of ThinkTraffic.net. Think Traffic was kind enough to publish my guest post 5 Ways Copying Politicians Can Grow Your Blog earlier this year)
In this episode, Caleb and I discuss:
"By the way, it's pronounced "WAH-JICK," rhymes with "LOGIC."
If you have a services-based business, you probably know the challenges of running a small business. On the one hand, you have to bring in business. At the same time, you need to serve those existing clients or customers. And while you're doing that, you have to be thinking about bringing in new business. It's a difficult juggling act. Darlene Hildebrandt is a working photographer, teacher and trainer, based out of Edmonton, Canada and I asked her to come on the podcast because she has done a tremendous job of building a successful photography business.
Rather than relying on just one area (such as shooting weddings or portraits), she has learned to diversify her photography business by:
In this episode, Darlene shares some of the strategies she has used to keep her business going and thriving. Even if you are not a photographer, I think you will get some good ideas from this interview. Enjoy!
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