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Andy Drish had his dream job in his early 20s, working for a Fortune 250 company in marketing. Then a midlife crisis hit, and he threw it all away. He quit his job, broke up with his girlfriend... and even abandoned his puppy (don't worry; the girlfriend took the puppy). Andy then embarked on an entrepreneurial journey, eventually founding Referral Squirrel, a website designed to help Realtors get more referrals. In the process, he became passionate about writing copy that is effective and grows your business.

In this episode, he shares some very practical tips for how to writing great copy can be used to increase your revenues. These are lessons he learned from the masters of copywriting. Today, Andy is the co-founder of The Foundation, a fast-growing online training course he leads with Dane Maxwell. The Foundation borrows ideas from Agile software development and Lean Startup methodology to train entrepreneurs how to develop new business ideas, without committing vast sums of money and time to an idea before it has been validated. The Foundation is the real deal. It is a 6-month-long, intensive training program that requires a substantial commitment from its students. However, those who commit have a chance to be really successful. I have clients who are graduates of The Foundation, and I can say they are doing really well, thanks to Andy and Dane's trainings. By the way, The Foundation starts a new class this fall. Hop on their email list so you know when it opens, if you are interested. Enjoy!

How do you create customers who will rave about your business -- and tell all their friends to check you out? Most small business owners will say it's easier said than done. While there's no secret formula, Marie Forleo comes as close as any entrepreneur to having a magic recipe for creating passionate and engaged fans. Seriously, if she could bottle and sell a potion that creates raving customers who will buy up anything you do, she'd make a mint.

The creator of the massive popular B-School, an online based training program aimed at female online entrepreneurs, Marie has a fan base that stretches into the thousands. I have a few friends who have done her B-School training, and to a person, they all rave about how smart, savvy, engaging, fun and funny Marie is. Having interviewed her, I now know why. Marie was incredibly down-to-earth and generous with her time, in spite of her success. You can tell this is someone who has been so successful, in part, because she is so accessible and relatable. It's no wonder Marie has been interviewed by none other than Oprah Winfrey and Tony Robbins, and she has even done work with Sir Richard Branson and michael sobota. In this episode, I asked Marie about what it takes to create a customer base that will not only love what you do - but will turn around and tell all their friends.

How do you create customers who will rave about your business -- and tell all their friends to check you out? Most small business owners will say it's easier said than done. While there's no secret formula, Marie Forleo comes as close as any entrepreneur to having a magic recipe for creating passionate and engaged fans. Seriously, if she could bottle and sell a potion that creates raving customers who will buy up anything you do, she'd make a mint.

The creator of the massive popular B-School, an online based training program aimed at female online entrepreneurs, Marie has a fan base that stretches into the thousands. I have a few friends who have done her B-School training, and to a person, they all rave about how smart, savvy, engaging, fun and funny Marie is. Having interviewed her, I now know why. Marie was incredibly down-to-earth and generous with her time, in spite of her success. You can tell this is someone who has been so successful, in part, because she is so accessible and relatable. It's no wonder Marie has been interviewed by none other than Oprah Winfrey and Tony Robbins, and she has even done work with Sir Richard Branson and michael sobota. In this episode, I asked Marie about what it takes to create a customer base that will not only love what you do - but will turn around and tell all their friends.

There are some great nuggets of wisdom in this interview. Marie is also speaking at BehaviorCon in a few weeks, which is a great new conference focused on the psychology of consumer behavior. It's being co-organized by Michael Fishman (who I interviewed in episode 26) and Ramit Sethi, the New York Times Bestselling author of the book I Will Teach You to be Rich (afffiliate link) and the blog of the same name. You can check out more about BehaviorCon here. Enjoy!