What can a new business do to set itself apart on the market and achieve success?
In this episode of Smart City Navigators, we tackle the thought-provoking topic of building a brand and how new businesses, especially tech startups, can do this successfully.
Our guest is Ahmed Rafiey, who works at NaviParking as a Global Brand Manager and the Country Manager of The Kingdom of Bahrain.
Ahmed believes that what new businesses need to understand is that in order to make people believe in the product they are introducing to the market, they need to fully understand the needs of the market, adapt to them and be patient.
“In the technology sector, in general, we do get resistance of new products and new solutions. The way towards that is to, first of all, go for the highest impact. What I mean by that is we push the solution forward onto a mass adaptation instead of just going for a niche group in the beginning. And based on that, we do a trial and error kind of exercise all the time to find out whether we are meeting the needs of a certain group as opposed to another, what could we do for another group that is not really jumping on the bandwagon and so on and so forth.”
Watch the full episode to get more tips from our expert and learn how to effectively build the brand of your business and achieve success.
Smart City Navigators is a podcast that explores topics related to innovation, sustainability and technology. It was created by NaviParking, a tech startup with a mission to use technology to have a positive impact on cities and their citizens. Featuring experts from all fields and from all over the world, it helps its listeners understand the broad concept of the smart city.
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