On this episode, Mark and Justin discuss content marketing (also called native content or native advertising), focusing most on long-form advertising. They discuss how content marketing has changed and how it has stayed the same.

People now feel entitled to getting information for free on the Internet, and content marketing takes advantage of that. They discuss some different ways to reach your targeted audience with relevant, in-depth information about your product.

They dive a little deeper into the logic behind running digital advertorials on third-party websites and the pathway to accomplish this kind of campaign successfully.