How to use alternative descriptions or ‘alt tags’ on website images to increase your websites search engine rankings.

In the nonprofit world, content is king. It's what emotionally connects your cause to your audience, helping you retain current supporters - and find new ones. In today's episode, Cindy covers three key aspects of your nonprofit's content: how to audit what you have to make sure it is current and fresh; how to create new content (even if you feel there are no new ways to tell your story); and how to leverage that content throughout all your platforms to make sure you reach your target audiences and continue the process of building trust and credibility.

This week’s episode includes a rundown of the latest changes Facebook has made to the process of running ads, including changes you need to be made aware of and follow in order to run “social issue” ads that many nonprofits will bump up against sooner or later.

Giving Tuesday could very well be a donation driving force for your organization. And you don’t have to have a big team, big budget or huge marketing plan of action to make it happen. Tune in for a bundle of Giving Tuesday ideas, motivation and inspiration.

Email is the workhorse of your nonprofit marketing communications - dependable, powerful, and versatile. But you have to know how to use it effectively. Part of that is avoiding the mistakes that can cost your time, money and frustration. Today’s episode is about Cindy’s Top 10 (or should we say “Bottom 10”) email mistakes you don’t want your nonprofit to make.

Often the “thank you” message after a donation is received is seen as the end of a transaction. You reach out to current supporters or attract the attention of new ones, they give to your organization and you thank them. It’s the polite thing to do. But that approach, treats your organization’s acknowledgement of a donation as the end of the conversation, when actually it’s just the beginning - or continuation - of a beautiful friendship.

One of the biggest fundraising successes a nonprofit client of mine achieved was done without an event or a fundraising mailer. It was an effort that raised more than $25,000 in just 10 days through emails - and turned into a feel-good movement that exceeded our wildest expectations. This podcast pulls back the curtain on how it was done - and how you could do it too.

What grade would you give your emails as a fundraising tool? B-minus or C or even lower? Fundraising by email can be the perfect way to give your bottom line a boost without the hassle and cost of a big event. Even better, you can turn lackluster email fundraising into a grade "A" campaign by using one of the three proven methods discussed in this week’s podcast. Plus, I’ve got a gift - my free Ultimate 2-week ($2K-$10K) Email Fundraising Campaign Starter Kit to take what you learn in this podcast and make it actionable right away. Happy fundraising!

Today we’re revisiting a conversation I had with Liz Melville who is a highly regarded Facebook ads and marketing specialist. So sit back and take a listen to a Marketer on a Mission podcast revisited as Liz shares some golden nuggets about using Facebook Ads to help move your mission forward.

Even though your nonprofit isn’t a huge commercial venture like Nike or McDonald’s you still need branding to successfully communicate your value - both to current supporters and the public at large. Because just like the Nike swoosh makes you think ‘Just Do It’ and the McDonald’s arches make you crave a Big Mac & Fries, your brand should be a super quick way of saying who you are and what you stand for. A style guide and consistent use of the logos, color and messaging that’s all part of your brand, helps amplify the message that you are a trustworthy and worthwhile agent of change - because you are!