Smart Marketing Show

Jason Tucker @jasontucker
Bridget Willard @bridgetmwillard

“Keys To Being Social: Being Real In A Virtual World”
Kindle – https://amzn.to/2HZELOq
Paperback – https://amzn.to/2H4lqvl

Desktop Server – ServerPress
WPsitesync

Cloudways – Cloudways is a managed WordPress hosting provider that offers 5 best-in-class cloud providers, giving you freedom of choice and flexibility to build amazing WordPress websites. It comes with an intuitive platform that lets you manage your server and applications within a few clicks. All this is backed by 24/7 professional support that acts as your extended team as you grow your business.

You could be a show sponsor. Let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget.

We have been sponsored by big brands such as Kinsta and Cloudways. Why not get your audience in front of the thousands of people who download this show every month?

Yes, The Smart Marketing Show has thousands of downloads every month. We’re not just a YouTube Show.

What’s the business application for using Twitter? Can you really grow your business by tweeting? What about Lead Gen? Yes. You can generate leads and build your business on Twitter. This week Bridget and Jason will give you 45 minutes packed with their best advice (valued at $175/hour). Don’t forget to listen for Jason and Bridget’s Tool or Tip of the Week.

Jason Tucker @jasontucker
Bridget Willard @bridgetmwillard

“Keys To Being Social: Being Real In A Virtual World”
Kindle – https://amzn.to/2HZELOq
Paperback – https://amzn.to/2H4lqvl

Desktop Server – ServerPress https://serverpress.com
WPsitesync – https://www.wpsitesync.com

Cloudways – Cloudways is a managed WordPress hosting provider that offers 5 best-in-class cloud providers, giving you freedom of choice and flexibility to build amazing WordPress websites. It comes with an intuitive platform that lets you manage your server and applications within a few clicks. All this is backed by 24/7 professional support that acts as your extended team as you grow your business. https://www.cloudways.com/en/

You could be a show sponsor. Let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget.

We have been sponsored by big brands such as Kinsta and Cloudways. Why not get your audience in front of the thousands of people who download this show every month?

Yes, The Smart Marketing Show has thousands of downloads every month. We’re not just a YouTube Show.

Do you copy others in their marketing efforts? To some extent we all do. But is their audience the same as yours? Is their marketing person skilled? Or are you just following the influencer?

In this episode, Jason and Bridget will rant about hashtags. Okay. You’re right. Bridget will rant and Jason will balance her out. But that’s why you watch the show, right?

Jason Tucker @jasontucker
Bridget Willard @bridgetmwillard

“Keys To Being Social: Being Real In A Virtual World”
Kindle – https://amzn.to/2HZELOq
Paperback – https://amzn.to/2H4lqvl

Desktop Server – ServerPress https://serverpress.com
WPsitesync – https://www.wpsitesync.com

You could be a show sponsor. Let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget.

We have been sponsored by big brands such as Kinsta and Cloudways. Why not get your audience in front of the thousands of people who download this show every month?

Yes, The Smart Marketing Show has thousands of downloads every month. We’re not just a YouTube Show.

When we are self-taught, it’s easy to have gaps in our education. We see an influencer use a hashtag and copy them without really understanding the why. These videos should help.

• Hashtags Are For Search
• How to Effectively Use Hashtags
• Hashtags are Links
• How To Follow a Hashtag or Twitter Chat

This week’s Tool or Tip of the Week is brought to you by Keys to Being Social — The Book.

Bridget recommends Lumen 5’s Business Video Maker. This tool allows you to convert a blog post into a video and more. Their pricing starts at a free plan and goes up to enterprise level. You can even write a script. With a tool like this, there’s no reason why you can’t build up your YouTube channel.

You’ll have to watch the episode to see Jason’s recommendation.

00:01:52 What are hashtags
00:02:51 Twitter Chats using Hashtags
00:04:03 Hashtags are a filter
00:04:37 Hashtags as sarcasm
00:05:09 Hashtags are like search
00:06:20 Hashtags are links
00:06:26 Hashtags are not translated
00:07:33 Hashtags are not transferable between social networks when crossposted
00:08:12 Hashtags and TikTok
00:09:06 Nobody can own a hashtag
00:09:29 Be careful with hashtags
00:10:12 Hashtag Trends
00:12:02 This episode is worth $175 of my time
00:14:06 Hashtags are like Categories and Tags in WordPress
00:15:23 Question - Do you encourage people to follow your hashtags?
00:17:05 You don’t have to use all the hashtags
00:18:32 Hashtags are not a magic thing
00:19:12 Hashtags on Facebook
00:20:03 Organizing your hashtags for a tweet
00:21:01 Hashtags and accessibility
00:22:58 Hashtags and Instagram tip
00:25:44 More tricks on organizing a tweet with a call to action and hashtags
00:26:43 Capitalize hashtags for accessibility
00:28:04 Games using Hashtags
00:28:48 Off topic and silly
00:30:06 Hard returns in tweets
00:30:42 Hashtags help people participate
00:31:36 Phone vs computer and hashtags
00:33:06 Sometimes hashtags are a long game
00:33:43 Follow Bridget and her modeling
00:34:33 Number of hashtags in a post
00:35:15 Sometimes it’s better to reply than retweet
00:35:45 Use the native client for the social network at least once a day
00:36:13 Twitter Fleets
00:38:26 Bridget’s way works, try it for 2 weeks
00:39:14 Google Analytics and Twitter
00:40:28 Tool or Tip of the Week
00:41:37 Bridget’s Tool or Tip of the Week - Lumen5
00:48:34 Jason’s Tool or Tip of the Week - WAVE.video
00:50:17 Bonus tip - Using Canva to create video
00:53:25 Bonus Tip - Storyblocks with Canva
00:54:44 Reformating video using Canva
00:55:57 Building "Stories" in Canva
00:56:56 Bonus Bonus Tip - Video Leap
01:00:20 Outro

Panel
Jason Tucker @jasontucker
Bridget Willard Bridget Willard, Marketing Consultant

Check Out Bridget’s New Book
“Keys To Being Social: Being Real In A Virtual World”
Kindle – https://amzn.to/2HZELOq
Paperback – https://amzn.to/2H4lqvl

Sponsors
Desktop Server – ServerPress https://serverpress.com
WPsitesync – https://www.wpsitesync.com

Are You Looking For Brand Awareness?
You could be a show sponsor. Especially now, let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget. https://wpwatercooler.com/sponsor

#smartmarketingshow

You’re hired to build a website. Maybe it’s in WordPress or Squarespace. The client pays you. You ask for the content. Now what?

Regardless of the tool, Wix, Squarespeace, WordPress, ClassicPress, you still need content. You may be using a JAMStack over Larvel. Heck, you could be doing it in FrontPage. You still need words.

Words come from clients. Clients need a website. They don’t have words. What do you do now?

Jason and Bridget talk about how you can get the content from your clients, or, better yet, outsource your content writing and include it in your contract.

Panel
Jason Tucker https://twitter.com/jasontucker
Bridget Willard https://twitter.com/bridgetmwillard

Check Out Bridget’s New Book
“Keys To Being Social: Being Real In A Virtual World”
Kindle – https://amzn.to/2HZELOq
Paperback – https://amzn.to/2H4lqvl

Sponsors
Desktop Server – ServerPress https://serverpress.com
WPsitesync – https://www.wpsitesync.com

Are You Looking For Brand Awareness?
You could be a show sponsor. Especially now, let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget. https://wpwatercooler.com/sponsor

#smartmarketingshow

Personal branding, speaking, and marketing is a moving target in our increasingly virtual world. How do you market yourself as a speaker in a time such as this? What tools help you remain relevant and keep the discussion going?

Our friend, fellow podcaster, and well-esteemed speaker Adam Silver joins us on this episode with guest co-host Jen Miller, of Next Door Marketer.

Panel
Jason Tucker @jasontucker
Jen Miller @jenblogs4u
Adam Silver @heyadamsilver

Check Out Bridget’s New Book “Keys To Being Social: Being Real In A Virtual World”
Kindle – https://amzn.to/2HZELOq
Paperback – https://amzn.to/2H4lqvl

Sponsors
Desktop Server – ServerPress https://serverpress.com
WPsitesync – https://www.wpsitesync.com

Are You Looking For Brand Awareness?
You could be a show sponsor. Especially now, let people know you’re still in business and supporting your products. Supporting podcasts is a great way to repurpose your in-person conference budget. https://wpwatercooler.com/sponsor

#smartmarketingshow

Accessibility and marketing go hand in hand. It may not seem that way at first, but how do you divorce the user’s experience from your product’s marketing?

Can people find your website, use it, and get the information they need? Maybe, sure. What about Instagram? In-Person Menus? Do your videos have subtitles? Are they accurate?

Joe Simpson, Jr. joins Jason and Bridget to expand upon this topic we began in Episode 167. Join live to ask questions and be part of the chat.

Panel:
Jason Tucker @jasontucker
Bridget Willard @youtoocanbeguru
Joe Simpson Jr. @joesimpsonjr

📗Check out Bridget’s new book "Keys to Being Social: Being Real in a Virtual World"
Kindle - https://amzn.to/2HZELOq
Paperback - https://amzn.to/2H4lqvl

Sponsor:
Desktop Server - ServerPress https://serverpress.com
WPsitesync - https://www.wpsitesync.com

#smartmarketingshow

In this episode Rhonda Negard joins Jason and Bridget again to talk about how an empathy map helps with your user experience (UX). You’ll want to take notes during this show!

Download for this episode: https://docs.google.com/presentation/u/0/d/1Y3mpZgSiZdqff9nfUJAkJqsKyZyUjrbQvO6Z7SNkrq8/copy

Panel:
Jason Tucker @jasontucker
Bridget Willard @youtoocanbeguru
Rhonda Negard @fatdogcreatives

📗Check out Bridget’s new book "Keys to Being Social: Being Real in a Virtual World"
Kindle - https://amzn.to/2HZELOq
Paperback - https://amzn.to/2H4lqvl

Sponsor:
Desktop Server - ServerPress https://serverpress.com

#smartmarketingshow

With the pandemic, restaurants are more cognizant of germs. Which the rest of us germaphobes have been like wait -- you don’t clean your menus? Gross! So now you can’t go anywhere near a restaurant without scanning a QR Code.

The only thing is this -- what do your customers see when they click that code?

Join Jason and Bridget as they dive into this socially-distanced topic.

Panel:
Jason Tucker @jasontucker
Bridget Willard @youtoocanbeguru

📗Check out Bridget’s new book "Keys to Being Social: Being Real in a Virtual World" https://amzn.to/2HZELOq

Sponsor:
Desktop Server - ServerPress https://serverpress.com
#smartmarketingshow

So often design is what we hide behind instead of marketing ourselves and our business. Rather, it’s design, tweak, redesign, it’s not good enough, well there is a new tool out -- and so on.

Jason and Bridget are joined by Dave Bloom of GingerSoul.co for this discussion on what it means to apply minimalism to our marketing efforts -- and, how to stop productively procrastinating.

Panel:
Jason Tucker @jasontucker
Bridget Willard @youtoocanbeguru
Dave Bloom @gingersoul_co
A redhead-powered web studio. Designing tools that encourage + enable less-techy people to create value with the web. Working on http://soulsites.co & http://downbeat.io.

Sponsor:
Desktop Server - ServerPress https://serverpress.com
#smartmarketingshow

Work life balance is a nice thought. But what happens when your children have to be schooled at home? How about taking care of a loved one? Moving?

It is tricky for sure. Jason, Jen, and Bridget chat about how to keep your marketing going with added responsibility.

WPwatercooler network is sponsored by ServerPress makers of DesktopServer. Be sure to check them out at https://www.serverpress.com

#smartmarketingshow