Smart meters are a key building block for a smarter energy system. In part of Europe, industry 'push' has already rolled them out. In others there's more reliance on customer pull. In this episode we focus on the 'pull', exploring how the benefits of smart meters are being framed and communicated to customers. Rob Cheesewright, Director of Corporate Affairs at industry body Smart Energy GB, Chris Fleck, CTO at Onzo and Delta-EE expert David Trevithick join Jon Slowe to discuss experiences in the UK and Europe.