Nearly 1 in 8 American women develop breast cancer in their lifetimes. It is the most common form of cancer among women in the United States. It is also the second most deadly. More than 40,000 women in the U.S. were expected to die from breast cancer in 2015, and over 300,000 new cases of breast cancer are estimated to be diagnosed in 2016.

Most of the women and men who are diagnosed with breast cancer develop the disease after the age of 40. It's one of the reasons that mammograms, the tool used most often to screen for breast cancer, aren't typically conducted until after those being tested are over 40. However, some 11,000 women under 40 are diagnosed with breast cancer each year.

Before turning 40 most women detect breast cancer through self-examination. That's where the Feel Your Boobies Foundation comes in to make young women aware and encourage them to examine their breasts for lumps or irregularities.

The Feel Your Boobies Foundation has partnered with TFM Advertising on an edgy new campaign to spread breast health awareness.

Appearing on Smart Talk Thursday to discuss breast cancer and the campaign are Leigh Hurst, Founder of Feel Your Boobies, Michelle Burger, breast cancer survivor and FYB supporter, and Tom Hollerbach, TFM Advertising President.

Also, President Barack Obama spoke at the Democratic National Convention Wednesday night. Franklin Marshall College political analyst and pollster Dr. G. Terry Madonna joins us again with news of that and other updates from Philadelphia.