Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!

By Smarter Destiny PodcastBusiness Entrepreneurship

Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now! episodes

April 05, 2020#50 - Shash Singh - YouTube Ads: The formula that works
Shash Singh is the Co-Founder and CEO of Linx Digital, a company that specializes in helping both infoproducts and ecommerce brand owners improve their sales and profits through YouTube and Facebook Advertising. Shash has really cracked the code and written his own formula for advertising on YouTube. He ran a six-figure YouTube Ads campaign for Kinobody that resulted in such a massive growth for his client that Google created a case study on the campaign.
Shash Singh - Linx Digital University
YouTube Ad Buyers
Bullet points

00:30 - Intro

03:00 - The lowest point

05:12 - The first business: SEO agency

05:58 - Stumbling upon YouTube

07:00 - Selling on YouTube: information and services vs physical products

09:06 - The approach to running ecommerce ads on YouTube

14:20 - The perfect ad for an info product

15:50 - Hooks for YouTube

19:44 - The formula that works

22:40 - When to start doing YouTube ads

24:40 - The timeline: initial traction, progress, profitability and scale

25:50 - How does video production work

26:34 - The product and process

29:27 - Funnel and conversion rates

30:58 - Don’t try to reinvent the wheel

33:04 - Running the numbers

34:10 - Targeting capabilities on YouTube

39:32 - Scaling on YouTube

41:57 - The Halo Effect

44:35 - Retargeting on YouTube

49:30 - Where to find out more

50:35 - Rapid fire question round

51:06 - Any unusual drinking or eating habits?

52:00 - How do you get into a state of flow?

53:30 - What habit or opinion do you have that people tend to disagree with?

53:40 - What non-traditional lesson would you teach at school?

55:27 - What books had the biggest impact on your life?

56:07 - What does the first 30 minutes of your day look like and when does it start?

58:22 - Any advice for your previous boss or bosses?

59:00 - What do you do or where do you go to get inspired?

01:00:01 - How would you double USD 5K in 24h?

01:01:36 - What’s the best advice ever given to you?

01:02:45 - What silly thing should people do more of?

01:03:35 - Would you rather fight one horse-sized duck or one hundred-duck sized horses?

01:03:54 - How would you convince someone to do something that is good for them, but that they don’t want to do?

01:05:00 - What makes you happiest?

01:06:15 - Any asks or requests for the audience?
1 hr 9 min
March 29, 2020 #49 - Chandler Welling - The Marketing Genius
Chandler Welling is a content creator and entrepreneur, founder of Welling Media, a social management and marketing agency that works with massive brands to help drive revenue through social media. The company has grown 450% every year for the last three years, proving that they are true experts in the field. Join us to talk content, ads and scale in today’s episode of Smarter Destiny.
Bullet points
00:30 - Intro
03:00 - The starting point: working in the family business
05:20 - Life after highschool
07:50 - Starting a new company: custom LED headlights
10:00 - Back to the family business
10:30 - Creating Welling Media
14:05 - Content creation
15:48 - The blanket strategy
17:10 - Step 1: understanding the Instagram algorithm
19:20 - Step 2: building brand equity
21:05 - Step 3 testing and engagement
23:48 - Leveraging influencer content
28:03 - The team
32:25 - The formula that works best
39:12 - Twitter and Linkedin
40:47 - Snapchat and TikTok
44:18 - Great content for Snaptchat
47:37 - Being genuine
50:20 - Rapid fire question round
51:20 - Any unusual drinking or eating habits?
52:46 - How do you get into a state of flow?
54:03 - What habit or opinion do you have that people tend to disagree with?
56:00 - What non-traditional lesson would you teach at school?
01:03:10 - What books had the biggest impact on your life?
01:04:40 - What does the first 30 minutes of your day look like and when does it start?
01:06:22 - Any advice for your previous boss or bosses?
01:09:41 - What do you do or where do you go to get inspired?
01:11:12 - How would you double USD 5K in 24h?
01:11:41 - What’s the best advice ever given to you?
01:14:38 - What silly thing should people do more of?
01:15:30 - Would you rather fight one horse-sized duck or one hundred-duck sized horses?
01:16:08 - How would you convince someone to do something that is good for them, but that they don’t want to do?
01:17:00 - What makes you happiest?
1 hr 22 min
March 22, 2020#48 - Joshua Chin - The evolution of email marketing
Joshua Chin is a speaker and Singapore-based entrepreneur who runs Chronos Agency, a data-driven email marketing agency specifically tailored towards scaling direct-to-consumer brands. Find out how to know your customers better and all the secrets to a successful email marketing campaign in today’s episode of Smarter Destiny.
Bullet points

00:30 - Intro

02:38 - The starting point

04:00 - Dropshipping and other ventures

05:50 - Back to studying

09:23 - Fake it till you make it

13:20 - The first client

16:40 - What email marketing isn’t

19:50 - What email marketing is

21:50 - Understanding how customers interact with your brand

24:50 - How Chronos works

26:20 - Speaking to different types of customers

30:46 - What kind of email works

36:11 - Getting clicks

41:44 - Connect Josh

43:00 - Rapid fire question round

43:35 - Any unusual drinking or eating habits?

44:03 - How do you get into a state of flow?

44:58 - What habit or opinion do you have that people tend to disagree with?

47:29 - What non-traditional lesson would you teach at school?

48:17 - What books had the biggest impact on your life?

52:38 - What does the first 30 minutes of your day look like and when does it start?

54:38 - Any advice for your previous boss or bosses?

56:41 - What do you do or where do you go to get inspired?

57:38 - How would you double USD 5K in 24h?

58:27 - What’s the best advice ever given to you?

59:48 - What silly thing should people do more of?

01:00:34 - Would you rather fight one horse-sized duck or one hundred-duck sized horses?

01:01:24 - How would you convince someone to do something that is good for them, but that they don’t want to do?

01:02:24 - What makes you happiest?
1 hr 5 min
March 15, 2020#47 - Ben Weir - Partnering with influencers to create a brand
Ben Weir is a Canadian serial entrepreneur who has been selling and pitching for many years. Ben specializes in working with influencers and communities to create high-quality consumer goods and bring them to market. After co-founding BluMaan, now a 7-figure hairbrand, Ben is the Co-Owner of the newly launched FORTE Series, a fast-growing cosmetics company.
Bullet points

00:30 - Intro

02:35 - The start / The illogical starting point

06:37 - The transition

08:44 - Trying different things

11:05 - Installing a hard work ethic

12:20 - The first business: marketing for public companies

13:45 - The turning point / The signs to change path / The signs to move onto the next thing

14:37 - The next thing: the hair company BluMaan

17:28 - The tactic: creating a self-running community

23:55 - Getting traffic for the brand / Scaling the brand

23:30 - The arrangement with the partners

26:30 - The new business: FORTE series

28:35 - Building the brand

29:45 - Achieving a great launching

32:10 - Health issues and process automation

39:24 - Dealing with burnout and making a positive impact

43:24 - Connect with Ben Weir

45:07 - Rapid fire question round

45:29 - Any unusual drinking or eating habits?

47:22 - How do you get into a state of flow?

48:44 - What habit or opinion do you have that people tend to disagree with?

50:05 - What non-traditional lesson would you teach at school?

51:45 - What books had the biggest impact on your life?

52:53 - What does the first 30 minutes of your day look like and when does it start?

54:25 - Any advice for your previous boss or bosses?

56:00 - What do you do or where do you go to get inspired?

56:30 - How would you double USD 5K in 24h?

57:34 - What’s the best advice ever given to you?

58:46 - What silly thing should people do more of?

01:01:06 - Would you rather fight one horse-sized duck or one hundred-duck sized horses?

01:03:10 - How would you convince someone to do something that is good for them, but that they don’t want to do?

01:04:25 - What makes you happiest?
1 hr 7 min
March 08, 2020#46 - Steve Tan - Determined not to fail
Born and raised in Singapore, Steve Tan is a serial entrepreneur, renowned dropshipper and full-stack digital marketer. Steve has founded several startups since first entering the eCommerce world, and with over 14 years of experience in the ecommerce industry, his path to becoming a successful entrepreneur has had its share of ups and downs. Today, he shares his knowledge to help other entrepreneurs find success in their ecommerce journey through public speaking events, his eCommerce Elites Masterminds Facebook group, and Masterminds retreats.
Bullet points
00:40 - Intro

01:25 - Getting into entrepreneurship

06:15 - Learning how to sell on eBay / Getting started with ecommerce

10:40 - Using external sites

11:10 - Finding Facebook ads

13:35 - Starting a coupon site

15:30 - Losing deals

16:20 - Going back to ecommerce

16:47 - Helping with the family business

17:40 - The rise and fall of Kreyos smartwatch

19:17 - My partner is a scam

20:50 - Planning a successful campaign

25:28 - Getting hit with PR

26:50 - Dealing emotionally with hate

29:10 - Starting another company

30:35 - Moving back to Singapour

31:25 - Trying Forex

32:40 - Going back to China and ecommerce

37:20 - Dealing with more hate

42:02 - What’s working now in ecommerce

44:25 - What’s working now in marketing

46:30 - Staying ahead in dropshipping

50:00 - Rapid fire question round

50:26- Any unusual drinking or eating habits?

51:57 - How do you get into a state of flow?

53:05 - What habit or opinion do you have that people tend to disagree with?

56:57 - What non-traditional lesson would you teach at school?

58:34 - What books had the biggest impact on your life?

59:47 - What does the first 30 minutes of your day look like and when does it start?

01:02:10 - Any advice for your previous boss or bosses?

01:05:44 - What do you do or where do you go to get inspired?

01:07:13 - How would you double USD 5K in 24h?

01:08:23 - What’s the best advice ever given to you?

01:08:50 - What silly thing should people do more of?

01:09:43 - Would you rather fight one horse-sized duck or one hundred-duck sized horses?

01:10:18 - How would you convince someone to do something that is good for them, but that they don’t want to do?

01:11:37- What makes you happiest
1 hr 14 min
March 01, 2020#45 - Oliver Kenyon - From Qualified Chef to Successful Entrepreneur
Oliver Kenyon is an UK fully qualified chef turned entrepreneur, who has managed to establish and scale several online companies. After selling his first business in a seven-figure deal, Oliver co-founded Landing Page Guy, a design and development company dedicated to maximizing their client’s online return by supplying landing pages that bring proven results.
Bullet points
00:40 - Intro

02:50 - Getting started in the kitchen

05:35 - Creating the first forums

08:13 - The transition towards marketing

11:50 - The first pay

13:19 - Juggling two jobs

16:40 - Other ways of getting paid

18:12 - Selling the company

21:43 - Starting new projects

24:32 - The evolution of the new company

28:15 - The five elements of a highly-converting website

35:40 - Using emojis and testimonials

37:28 - Where to learn more about landing pages

38:39 - Proving results

40:55 - Some more tips on conversion

42:50 - The ideal client

44:00 - Rapid fire question round

44:34 - Any unusual drinking or eating habits?

46:22 - How do you get into a state of flow?

47:51 - What habit or opinion do you have that people tend to disagree with?

49:22 - What non-traditional lesson would you teach at school?

51:11 - What books had the biggest impact on your life?

52:35 - What does the first 30 minutes of your day look like and when does it start?

53:30 - Any advice for your previous boss or bosses?

54:54 - What do you do or where do you go to get inspired?

56:25 - How would you double USD 5K in 24h?

57:49 - What’s the best advice ever given to you?

58:43 - What silly thing should people do more of?

59:50 - Would you rather fight one horse-sized duck or one hundred-duck sized horses?

01:00:19 - How would you convince someone to do something that is good for them, but that they don’t want to do?

01:00:59 - What makes you happiest?
1 hr 4 min
February 23, 2020#44 - Andy Cantu - How to travel the world for free
Andy Cantou is an entrepreneur, IT expert and race car driver who has developed a method for traveling the world first class for free. He has given seminars aimed at taking people's travels, incomes, and lives to the next level. Now Andy is devoted to helping travelers and business owners achieve their dreams to travel the world first class for free.
facebook.com/officialandycantu
Bullet points

00:30 - Intro

02:35 - Background / The start

04:00 - Getting into solo ads

07:40 - The learning process

08:55 - The turning point / Leaving the business

11:32 - Starting in affiliate marketing

15:25 - Finding a guy that can teach ecommerce

17:00 - Identifying the mentors / How to identify a good mentor / Getting a good mentor

21:00 - Selling on Amazon

23:20 - The lesson from growing too fast

25:20 - What to do next: travel hacking / Leaving ecommerce

28:05 - The learning phase

31:00 - What’s travel hacking

31:50 - How it works

33:45 - How to get started / Getting started

36:30 - How to get the card limit up / Getting the card limit up

43:15 - Learning how to redeem for value

45:44 - Hotels

52:45 - How/Where to learn more

54:19 - Rapid fire question round

45:40 - Any unusual drinking or eating habits?

55:22 - How do you get into a state of flow?

56:29 - What habit or opinion do you have that people tend to disagree with?

01:01:22 - What non-traditional lesson would you teach at school?

01:02:53 - What books had the biggest impact on your life?

01:04:14 - What does the first 30 minutes of your day look like and when does it start?

01:05:23 - Any advice for your previous boss or bosses?

01:06:18 - What do you do or where do you go to get inspired?

01:07:58 - How would you double USD 5K in 24h?

01:08:59 - What’s the best advice ever given to you?

01:10:25 - What silly thing should people do more of?

01:11:49 - Would you rather fight one horse-sized duck or one hundred-duck sized horses?

01:12:05 - How would you convince someone to do something that is good for them, but that they don’t want to do?

01:13:18 - What makes you happiest?

01:14:40 - Any requests from the audience?
1 hr 17 min
February 16, 2020 #43 - Chase Harmer - Solving major issues with online payments
Chase Harmer is a successful entrepreneur, with over 20 years of experience building businesses, leading companies and creating amazing products. He’s the CEO of PayCertify, a payments company processing billions of dollars in transactions annually, operating worldwide and working with business in the ecommerce, healthcare and travel verticals. Tune into this episode of Smarter Destiny Podcast to find out how he solved a major issue with online payments.
Bullet points
00:30 - Intro
02:20 - Background / The beginning
03:50 - Dropping out of college
05:40 - The jump to payment processing
09:10 - Solving retail problems
11:45 - Transitioning to ecommerce
12:20 - The problem with hotel reservations / The problem in the hospitality industry
13:50 - The solution / Solving the problem / Leveling the field: PMS
18:35 - Creating seamless transactions
21:02 - How it works
25:55 - Manufacture spending
27:40 - Benefits for businesses
35:35 - Handling transactions worldwide
38:00 - What would be a good fit
39:20 - Where to learn more about PayCertify? https://paycertify.com/ Virtual card USD 100 giveaway
40:20 - Rapid fire question round
40:57 - Any unusual drinking or eating habits?
42:40 - How do you get into a state of flow?
45:20 - What habit or opinion do you have that people tend to disagree with?
48:05 - What non-traditional lesson would you teach at school?
49:50 - What books had the biggest impact on your life?
55:15 - What does the first 30 minutes of your day look like and when does it start?
57:38 - Any advice for your previous boss or bosses?
59:38 - What do you do or where do you go to get inspired?
01:01:05 - How would you double USD 5K in 24h?
01:01:45 - What’s the best advice ever given to you?
01:03:15 - What silly thing should people do more of?
01:05:05 - Would you rather fight one horse-sized duck or one hundred-duck sized horses?
01:06:07 - How would you convince someone to do something that is good for them, but that they don’t want to do?
01:07:05 - What makes you happiest?
1 hr 10 min
February 09, 2020#42 - Todor Minev - The secrets to Amazon
Todor Minev is a successful Amazon business development expert. Todor grew up in communist Bulgaria and from a very young age found that he wanted to be an entrepreneur. He has exited multiple lucrative businesses, including Amazon businesses, gold mining and crypto mining. Now he is the Founder and CEO of Hyperzon, which provides customized and successful strategies for selling on Amazon.
Bullet points
00:30 - Intro

03:00 - Background and the jug business

07:30 - The VHS business

08:30 - The snail business

13:25 - The bar

14:30 - The internet business

16:00 - The web design business

17:45 - Selling boxing equipment

29:20 - Selling on Amazon

35:00 - The horror story of reviews

44:50 - Founding Hyperzon

47:00 - The gold mining business

52:05 - Rapid fire question round
1 hr 14 min
February 02, 2020#41 - Cody Loughlin - Making a million dollars is easy
Cody Loughlin is an entrepreneur with a background in internet marketing, management, finance and training. The serial business owner spent the last 20 years learning the secrets to how money really works and how to use it to achieve financial freedom. Now he’s committed to teaching personal finances, entrepreneurship and a successful mindset to parents and teachers.
2:30 The college years / Background / Leaving college / Dropping out of college

5:25 Opening shop

7:35 The great recession / The eye-opener

8:50 Bouncing back

9:20 Looking for a job

12:45 Starting fresh

15:30 Taxes / Debt / The IRS

19:25 Learning about personal finances

20:50 Making a plan

25:00 When opportunity meets preparation

29:20 Getting a new business

31:00 Retiring at 39 / The FIRE movement - it allows you to choose what kind of impact you want to have and the opportunities that you want (34:50)

35:30 You gotta watch what you chase, if you chase two rabbits you catch none

36:00 Teaching kids how to handle finances

39:00 (Talking about) The impact of money

39:10 You have to have a why / If you want something you need a why

40:10 Money talkers

42:10 How you handle money is going to determine how your life goes

44:35 Any kid can be a millionaire

47:40 Financial advice / Focus on acquiring assets / Asset acquisition / Financial freedom

51:00 Know the impact of your credit score

57:03 You can design your life. We live in abundance. Problems create opportunity
1 hr 17 min

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Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now! episodes

About Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!