Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!

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Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now! episodes

January 26, 2020#40 - Jason Harward - The One Million Dollars in One Day Challenge - The results!
Online marketing expert Jason Harward joins us one more time to talk about his one million dollars in one day Black Friday challenge. Find out if he made it on this episode of Smarter Destiny.
Shownotes
0:40 The one million dollars in one day challenge

2:05 The previous days

5:20 The warning / Poor user experience

6:40 The solution

8:30 The process / Facebook ad spending

11:15 The spending / How much it all cost

13:30 The back-end issues/problems / Problems after the fact

15:20 The warehouses/containers

18:10 The runup to the big day

19:10 ClickFunnels

19:45 Making adjustments

23:25 Traffic sources

24:05 The biggest question / Will it work? / Will Facebook spend the money?

26:00 The hunch / The theory / The competition

28:35 The budget / Budgeting

29:45 Ten minutes to midnight

32:10 The final count / The midnight count / The big reveal

33:35 The main factors / All about the decisions

34:50 The team

36:00 Retargeting

38:20 The traffic on Black Friday

41:35 Inventory

47:25 The lessons

52:00 Staying motivated

55:20 The six-hour car race
1 hr 2 min
January 19, 2020#39 - Pejman 'PJ' Ghadimi - Art, watches and cars - the smart way to invest your money.
Pejman Ghadimi is a self-made entrepreneur, philosopher and the author of the best selling books Third Circle Theory & RADIUS. Over the last 20 years, Pejman has built a multitude of businesses ranging from a one-of-a-kind investment firm that focuses on alternative asset management known as VIP Motoring to a series of online education businesses including Secret Entourage, Exotic Car Hacks and Watch Trading Academy that have reshaped what and how people learn. PJ is a mentor to over 36,000 students from across the globe and his teachings have created many 6, 7, and 8-figure Entrepreneurs.
https://www.pejmanghadimi.com/
Bullet points

00:30 - Introduction

02:45 - Background

07:00 - The first real job

10:00 - The next steps / Working around money / The start in banking

14:20 - Having the right attitude / The attitude shift

22:40 - The benefits of having a boss

24:32 - “A job is only there to help you cultivate a talent. Once you understand your talent your job is to leave an figure out how to take this talent to the next level”

26:25 - The freedom that comes from being an entrepreneur

27:00 - Elevating/bettering/changing the business model

28:35 - Starting to write / Creating an online persona

32:00 - Are cars a liability? / Not all cars depreciate

35:30 - Finding things that would appreciate in value

37:15 - “Price is irrelevant, value is subjective to the person buying”

39:40 - Finding the right clients

41:25 - Quick fire question round
49 min
January 12, 2020#38 - Bernt Ullmann - The secret to creating an amazing brand
Celebrity branding and licencing expert Bernt Ullmann shares with us his personal journey and his unique perspective on branding. Known as the "The 6 Billion Dollar Man" and “The Man Behind the Brands,” Mr. Ullmann has contributed to the launches of massively successful brands including Jennifer Lopez, Nicki Minaj, Tommy Hilfiger and many others. Find out the secrets to his success in this episode of Smarter Destiny.

Show Notes Bernt Ullmann
00:30 - Introduction Bernt Ullmann

01:55 - Why are you called the Six Billion Dollar Man?

08:25 - What is it that you do that makes a project grow every time? What is your secret?

16:12 - How do you identify the “Brand DNA”?

24:40 - Where can people get your “Billion Dollar Branding Blueprint” book?

25:37 - Do you have any starting point for knowing what is your Brand DNA?

29:43 - QUICK FIRE QUESTION ROUND

30:47 - Any unusual drinking or eating habits?

32:54 - How do you get into a state of flow?

35:31 - What habit or opinion you have that people tend to disagree with?

37:16 - What nontraditional lesson would you teach at school?

44:33 - What books had the biggest impact on your life?

46:29 - What do the first 30 minutes of your day look like and when does it start?

47:17 - Any advice for bosses in general?

49:07 - What do you do or where do you go to get inspired?

49:59 - How would you double USD 5K in 24h?

52:08 - What’s the best advice ever given to you?

53:31 - What silly thing people should do more of?

54:25 - Would you rather fight one horse sized duck or one hundred duck sized horses?

55:26 - How would you convince someone to do something that is good for them, but don’t want to do it?

56:20 - What makes you happiest?
1 hr
January 05, 2020#37 - Cameron Herold - How to grow your company to $100 Million and beyond!
Cameron Herold is a top business consultant, best-selling author, and speaker. He’s the mastermind behind hundreds of companies’ exponential growth and he’s touched thousands of businesses indirectly through his work.
At age 21, he had 14 employees. By 35, he’d helped build his first two 100 Million Dollar companies. By the age of 42, Cameron had engineered 1-800-GOT-JUNK?’s spectacular growth from $2 Million to $106 Million in revenue in just six years.
His companies landed over 5,200 media placements in those same six years, including coverage on Oprah.
Not simply a theory guy, Cameron teaches what he knows from experience and is passionate about sharing his expertise with
today’s most dynamic business leaders.
00:30 - Introduction Cameron Herold

03:35 - Could you paint a word picture about the starting point on your entrepreneurial journey?

06:25 - What sort of things on your childhood were different from other kids that weren’t raised to be entrepreneurs?

07:50 - What is a weird venture that springs to mind about those house painting days?

10:38 - At what point this painting/decorating houses transitioned to the next step of your path?

11:40 - Were there standout learnings about that particular time?

17:50 - What are the core values that you teach?

20:50 - What was the next step on your path?

24:05 - What was the secret for the growth of that company?

25:22 - At this point how close are we to the 1-800-GOT-JUNK days?

27:45 - What strategies were important on this stage?

29:25 - What were you spending your day on back then?

30:25 - What was the strategy to get on the media with your stories?

34:15 - What resources do you recommend for entrepreneurs to improve their game?

35:20 - Was did you do after 1-800-GOT-JUNK?

40:10 - What were the important things, specific to COOs, you talked about on these meetings?

44:00 - What advice you’d give to entrepreneurs that may need a COO or a CEO?

45:55 - What typical roles and responsibilities you see a CEO delegates to an executive assistant?

49:30 - How can someone join the COO alliance?

51:25 - How can someone work one on one with you?

53:30 - QUICK FIRE QUESTION ROUND

54:10 - Any unusual drinking or eating habits?

55:43 - How do you get into a state of flow?

58:38 - What habit or opinion you have that people tend to disagree with?

01:00:47 - What nontraditional lesson would you teach at school?

01:02:56 - What books had the biggest impact on your life?

01:04:05 - What do the first 30 minutes of your day look like and when does it start?

01:05:35 - Any advice for bosses in general?

01:06:33 - What do you do or where do you go to get inspired?

01:07:33 - How would you double USD 5K in 24h?

01:08:12 - What’s the best advice ever given to you?

01:08:45 - What silly thing people should do more of?

01:09:46 - Would you rather fight one horse sized duck or one hundred duck sized horses?

01:10:52 - How would you convince someone to do something that is good for them, but don’t want to do it?

01:11:45 - What makes you happiest?
1 hr 15 min
December 29, 2019#36 - Chris Erthel - The Facebook Ads whisperer
Chris Erthel is an entrepreneur and Facebook ads expert, passionate about personal growth, teaching, travel, spirituality and meditation. He is the Co-Founder and CMO of the very successful digital fashion brand Meller, whose campaigns now bring in over USD 6.5 M in annual sales by promoting sunglasses and watches through social media. Originally from Germany and now located in Barcelona, he organizes the Facebook Marketing Meetup Barcelona, which teaches the secrets to online advertising.
00:30 - Introduction Chris Erthel

02:15 - Could you paint a word picture about the first step on your entrepreneurial journey?

06:30 - What was it that had a big impact on you about “The four hour work week” by Tim Ferris?

09:00 - What was going through your mind when you decided to resign?

13:10 - After these three failures you eventually found something that worked. What was it?

17:05 - What does polarized mean and how does it work?

19:50 - What does a perfect ad for sunglasses look like?

24:20 - What do you think is a successful pattern for ads?

30:30 - How many people attended to your first talk?

31:50 - What are you looking for when you search for a location for your talks?

33:25 - How did you start talking at large stages?

39:02 - Where do you go to collect inspiration for great adds?

40:40 - What kind of system do you have to make sure that you are posting the right adds?

45:50 - Where can people reach out for you? - CE: https://www.typeform.com/blog/inside-story/meller/ . This is our web and insta: https://mellerbrand.com/ - https://www.instagram.com/meller/ . Ultimately here is the project from the United Nations that I am involved in and doing Facebook Ads for with Meller: https://sharethemeal.org/en/index.html . Also here is my website: www.chriserthel.com . My email is [email protected]

47:12 - QUICK FIRE QUESTION ROUND

47:48 - Any unusual drinking or eating habits?

49:23 - How do you get into a state of flow?

54:10 - What habit or opinion you have that people tend to disagree with?

56:02 - What nontraditional lesson would you teach at school?

1:00:08 - What books had the biggest impact on your life?

1:00:33 - What do the first 30 minutes of your day look like and when does it start?

1:03:39 - Any advice for your previous boss or bosses?

1:05:10 - What do you do or where do you go to get inspired?

1:06:55 - How would you double USD 5K in 24h?

1:08:59 - What’s the best advice ever given to you?

01:09:50 - What silly thing people should do more of?

01:11:45 - Would you rather fight one horse sized duck or one hundred duck sized horses?

01:12:05 - How would you convince someone to do something that is good for them, but don’t want to do it?

01:15:13 - What makes you happiest?

01:18:25 - Any asks or requests for the audience?
1 hr 21 min
December 22, 2019#35 - Kelly Vaughn - How to grow when doing e-commerce at Shopify
Kelly Vaughn is a twitter-famous developer, and Founder of The Taproom. Although she started coding at a very young age, Kelly went to college for something totally different: psychology and public health. With her agency she helps Shopify owners achieve their goals by providing solutions for fast-growing businesses. Find all her tips and secrets to improve your online store in today’s episode of Smarter Destiny.
Show notes Kelly Vaughn
00:30 - Introduction Kelly Vaughn

03:05 - Could you paint a word picture about the starting of your entrepreneurial journey?

04:50 - Where did that first coding step took you to?

07:35 - What happened after this first website?

08:50 - How would you apply psychology to e-commerce?

10:45 - What happened after college?

12:15 - What made you complete the transition to shopify?

15:40 - Are you big on Twitter? What is the theme of your account?

17:30 - Did that Twitter account lead to a company you own?

22:15 - How long did you work on CDC?

23:55 - What did you do next?

25:20 - What is the Taproom and what do you do?

26:50 - What niches are your customers usually in?

27:40 - Name three areas that are quick wins for extra profit?

29:25 - What problems do you usually solve?

31:10 - Could you give us some more advice on how to make more money with an e-commerce business?

38:00 - What are the most common mistakes you see?

40:05 - What should a great blog look like?

43:50 - Where people can learn more about the Taproom?

46:30 - QUICK FIRE QUESTION ROUND

47:00 - Any unusual drinking or eating habits?

48:12 - How do you get into a state of flow?

49:45 - What habit or opinion you have that people tend to disagree with?

50:39 - What nontraditional lesson would you teach at school?

53:12 - What books had the biggest impact on your life?

54:51 - What do the first 30 minutes of your day look like and when does it start?

56:15 - Any advice for your previous boss or bosses?

57:11 - What do you do or where do you go to get inspired?

59:18 - How would you double USD 5K in 24h?

01:00:50 - What’s the best advice ever given to you?

01:01:29 - What silly thing people should do more of?

01:02:36 - Would you rather fight one horse sized duck or one hundred duck sized horses?

01:03:28 - How would you convince someone to do something that is good for them, but don’t want to do it?

01:04:35 - What makes you happiest?

01:05:30 - Any asks or requests for the audience?
1 hr 8 min
December 15, 2019#34 - Ben Parr - You don’t just get attention on and off, you build it over time
Ben Parr is an American journalist, author and entrepreneur, who was named to the Forbes 30 Under 30 in 2012. As the former Co-Editor of Mashable, he had the opportunity to really get into the entrepreneurial world. He is the author of Captivology, a book on the psychology of attention. Now he’s an investor and advisor to startups, and the Co-Founder and CMO of Octane AI, a marketing automation and chatbot company for E-commerce.
Show Notes Ben Parr
00:30 - Introduction Ben Parr

03:05 - Could you paint a word picture of the beginning of your entrepreneurial journey?

09:02 - Where did this course you took lead you too next?

10:52 - What happened after this first job?

18:11 - How did your role in Mashable evolve?

24:20 - After writing so many articles, where did your path transitioned to?

31:28 - What’s going on with TikTok?

38:23 - What is Captivology about?

40:10 - “You don’t just get attention on and off, you build it over time”

41:50 - What are the most defining parts of your book?

44:55 - How did you get into “Forbes 30 under 30”?

48:10 - What brands are you currently advising?

52:40 - How did you started Octane AI?

54:55 - Where are you now with your company?

58:00 - QUICK FIRE QUESTION ROUND

59:25 - Any unusual drinking or eating habits?

01:01:40 - How do you get into a state of flow?

01:02:41 - What habit or opinion you have that people tend to disagree with?

01:05:58 - What nontraditional lesson would you teach at school?

01:07:20 - What books had the biggest impact on your life?

01:09:05 - What do the first 30 minutes of your day look like and when does it start?

01:09:48 - Any advice for your previous boss or bosses?

01:10:54 - What do you do or where do you go to get inspired?

01:11:25 - How would you double USD 5K in 24h?

01:12:20 - What’s the best advice ever given to you?

01:13:20 - What silly thing people should do more of?

01:14:40 - Would you rather fight one horse sized duck or one hundred duck sized horses?

01:15:46 - How would you convince someone to do something that is good for them, but don’t want to do it?

01:17:00 - What makes you happiest?

01:18:05 - Any asks or requests for the audience?
1 hr 22 min
December 07, 2019#33 - Jason Akatiff - Work harder on yourself than on your business
Jason Akatiff is an investor, entrepreneur and business advisor focusing on online marketing, advertising and education. He’s the CEO and Founder at Jamiak Inc., building high quality consumer product brands and distributing through retail, Amazon and their own online stores. Find out his full story and the core values behind his success in today’s episode of Smarter Destiny.
Show Notes
00:30 - Introduction Jason Akatiff

02:20 - Could you tell us about the starting point of your entrepreneurial journey?

07:30 - At that time, how did you make your money online?

10:15 - So, please explain in a deeper manner what you did back then.

10:55 - My principle “work harder on yourself than on your business”

12:15 - How did that transitioned to the next step?

18:35 - So, after all this success, what happened?

22:00 - What happened on 2012?

27:50 - How did you get passed that and moved on to the next thing?

33:56 - How did excel worked in the process?

36:00 - How did you do that with so little tools?

40:05 - At this point, what did you decide to do?

45:18 - What things did you put into place to build this model?

49:40 - What is it about the Master Mind that you are going to be part of that tiks your box?

RAPID FIRE QUESTIONS ROUND
55:11 - Any unusual drinking or eating habits?

56:58 - How do you get into a state of flow?

01:01:20 - What habit or opinion you have that people tend to disagree with?

01:07:05 - What nontraditional lesson would you teach at school?

01:13:10 - What books had the biggest impact on your life?

01:17:01 - What do the first 30 minutes of your day look like and when does it start?

01:19:40 - Any advice for your previous boss or bosses?

01:21:55 - What do you do or where do you go to get inspired?

01:25:10 - How would you double USD 5K in 24h?

01:26:37 - What’s the best advice ever given to you?

01:28:10 - What silly thing people should do more of?

01:31:25 - Would you rather fight one horse sized duck or one hundred duck sized horses?

01:33:03 - How would you convince someone to do something that is good for them, but don’t want to do it?

01:35:20 - What makes you happiest?
1 hr 43 min
December 01, 2019#32 - Depesh Mandalia - The problem with Facebook advertising
Depesh Mandalia is an experienced internet marketing entrepreneur and international speaker. Founder and CEO of SM Commerce, a digital marketing agency specialising in Facebook, he's on a mission to help entrepreneurs and marketers achieve their goals by building highly profitable businesses through online advertising. An international speaker and Advisor at Facebook, he leads one of the most engaged Facebook ads groups and hosts events to help others learn from his broad experience, furthering his mission to create a positive impact in the world.
Show Notes Depesh Mandalia
00:30 - Introduction Depesh Mandalia

02:40 - Could you tell us about the time that was the starting point of your current journey?

16:02 - How was it that you “called the attention of Facebook”?

17:58 - How did you transitioned from the children’s book company to the next thing on your journey?

33:05 - Was this time of your life fulfilling for you?

39:45 - Making money vs making impact

42:55 - What are some of the most common mistakes that you see?

46:45 - And what opportunities people miss often?

50:05 - RAPID FIRE QUESTIONS ROUND

53:23 - Any unusual drinking or eating habits?

55:22 - How do you get into a state of flow?

59:15 - What nontraditional lesson would you teach at school?

01:02:02 - What books had the biggest impact on your life?

01:04:35 - What do the first 30 minutes of your day look like and when does it start?

01:06:19 - Any advice for your previous boss or bosses?

01:07:35 - What do you do or where do you go to get inspired?

01:08:20 - How would you double USD 5K in 24h?

01:09:21 - What’s the best advice ever given to you?

01:10:05 - What silly thing people should do more of?

01:10:40 - Would you rather fight one horse sized duck or one hundred duck sized horses?

01:11:26 - How would you convince someone to do something that is good for them, but don’t want to do it?

01:12:10 - What makes you happiest?

01:13:35 - What would you ask from the audience?
1 hr 17 min
November 24, 2019#31 - Nick Shackelford - From soccer player to ecommerce legend
Nick Shackelford is a former LA Galaxy player and the man behind many popular brands, such as PepsiCo and Apple. Now focusing on everything related to paid media and performance within ecommerce and as the Co-Founder of Structured Social, he has been blowing up ecommerce brands by scaling social focused campaigns consistently past 8-figures through programmatic buying, influencers, e-mail and adwords.
Show notes
00:30 - Introduction Nick Shackelford

03:00 - How did you become a soccer player?

09:15 - What did soccer at the LA Galaxy progress to?

15:01 - How did your goalie gloves company transitioned?

24:00 - How big did that company grew to?

27:15 - What happened after you closed this chapter?

33:20 - How did you absorb the change on the usual channels?

41:22 - How did you transitioned to structured social?

45:00 - What can happen when you scale too fast?

51:25 - Name three things that make the difference between a good media buyer and a great one

01:00:02 - RAPID FIRE QUESTIONS ROUND

01:00:30 - Any unusual drinking or eating habits?

01:01:30 - How do you get into a state of flow?

01:03:10 - What habit or opinion you have that people tend to disagree with?

01:04:31 - What nontraditional lesson would you teach at school?

01:06:20 - What books had the biggest impact on your life?

01:07:45 - What do the first 30 minutes of your day look like and when does it start?

01:08:40 - Any advice for your previous boss or bosses?

01:11:20 - What do you do or where do you go to get inspired?

01:12:30 - How would you double USD 5K in 24h?

01:13:16 - What’s the best advice ever given to you?

01:16:42 - What silly thing people should do more of?

01:18:40 - Would you rather fight one horse sized duck or one hundred duck sized horses?

01:19:42 - How would you convince someone to do something that is good for them, but don’t want to do it?

01:20:46 - What makes you happiest?

01:22:15 - What would you ask from the audience?
1 hr 26 min

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We're on a mission. We're going to find and uncover the smartest, most successful entrepreneurs on the planet. Explore their highs, their lows and how they ultimately mastered the game. I'm Martyn…

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Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!

Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now! episodes

About Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!