Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!

Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!

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Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now! episodes

  • #20 - Mehtab Bhogal - How to build a community and monetize it

    Mehtab Bhogal is a young entrepreneur who has built several engaged communities around his passions and turned them into huge companies with massive preorders. He is the Co-Founder of Karta Ventures, a company that specializes in providing consumer brands or ecommerce stores with a funding source to fuel growth.

    Bullet points

    • 00:30 - Intro
    • 01:50 - The first experience as an entrepreneur: creating a community
    • 03:10 - Dropping out of college
    • 05:10 - Working in digital marketing
    • 06:50 - The guitar community
    • 11:25 - The top three strategies for building a strong community
    • 13:10 - Starting to monetize
    • 14:00 - Getting other forums to participate in the community
    • 15:05 - Facebook Groups and other options
    • 18:15 - The transition towards Horizon Devices
    • 21:25 - The beginning of Karta Ventures
    • 23:30 - Looking to invest in other companies
    • 24:45 - Karta Ventures investments
    • 29:35 - Getting capital for deals
    • 33:30 - When to resell the company
    • 35:23 - Scaling the deal flow
    • 36:50 - The most common mistakes in ecommerce
    • 38:37 - Identifying a smart business owner
    • 40:10 -The characteristics of the best businesses
    • 42:10 - Rapid fire question round
    • 42:38 - Any unusual drinking or eating habits?
    • 43:09 - How do you get into a state of flow?
    • 45:40 - What habit or opinion do you have that people tend to disagree with?
    • 47:57 - What non-traditional lesson would you teach at school?
    • 50:32 - What books had the biggest impact on your life?
    • 53:00 - What does the first 30 minutes of your day look like and when does it start?
    • 55:57 - Any advice for your previous boss or bosses?
    • 57:01 - What do you do or where do you go to get inspired?
    • 59:00 - How would you double USD 5K in 24h?
    • 01:00:00 - What’s the best advice ever given to you?
    • 01:02:28 - What silly thing should people do more of?
    • 01:02:55 - Would you rather fight one horse-sized duck or one hundred-duck sized horses?
    • 01:03:33 - How would you convince someone to do something that is good for them, but that they don’t want to do?
    • 01:04:25 - What makes you happiest?
    • 01:05:15 - Where to reach Mehtab
    • 01:06:02 - Any asks or requests for the audience?
    • 1 hr 8 min
    • #19 - Moiz Ali - Quitting the perfect job to become an entrepreneur

      Moiz Ali is a Harvard lawyer turned entrepreneur, investor and speaker. After selling his first business, a flash sales site for spirits called Caskers, Moiz founded Native. The company specializes in creating high-quality natural care products, and it’s the fastest growing CPG company in the United States, with over 1 million customers nationwide. The company was acquired for $100 Million in November 2017. Today Moiz is an active investor in over 100 startups, and a speaker on stages across the world.

      • Bullet points
      • 00:30 - Intro
      • 02:30 - Working as a lawyer
      • 05:05 - Quitting the perfect job and starting an online business: Caskers
      • 09:40 - Getting free press
      • 13:25 - The first profits
      • 15:15 - Selling the company
      • 17:30 - The next steps
      • 20:30 - Starting a new business: Native
      • 22:10 - Becoming an expert in natural care
      • 25:30 - Finding the right manufacturer
      • 31:00 - Focusing on product quality
      • 34:30 - Advertising and taking advantage of trends
      • 39:45 - Starting to sell internationally
      • 41:40 - The Procter & Gamble acquisition
      • 52:20 - Rapid fire question round
      • 52:50 - Any unusual drinking or eating habits?
      • 53:55 - How do you get into a state of flow?
      • 56:03 - What habit or opinion do you have that people tend to disagree with?
      • 57:43 - What non-traditional lesson would you teach at school?
      • 58:20 - What books had the biggest impact on your life?
      • 01:00:33 - Any advice for your previous boss or bosses?
      • 01:03:20 - What do you do or where do you go to get inspired?
      • 01:04:25 - How would you double USD 5K in 24h?
      • 01:04:55 - What’s the best advice ever given to you?
      • 01:06:20 - What silly thing should people do more of?
      • 01:06:54 - Would you rather fight one horse-sized duck or one hundred-duck sized horses?
      • 01:07:31 - How would you convince someone to do something that is good for them, but that they don’t want to do?
      • 01:08:10 - What makes you happiest?
      • 1 hr 14 min
      • #18 - James Van Elswyk - Learning from your mistakes

        James Van Elswyk is an entrepreneur and speaker with years of experience in marketing, media buying and growth optimization. As the CEO and Founder of Purple Leads, James helps companies scale up by building teams and optimizing performance. Having multiple success stories under his belt, he currently travels all over the world to manage his multiple businesses in multiple countries, and has a secret plan for a groundbreaking platform.

        • Bullet points
        • 00:30 - Intro
        • 02:00 - The beginning
        • 05:00 - Leaving college to become an entrepreneur
        • 06:13 - The first big failure: opening a restaurant and learning about costs
        • 10:30 - The next business: a call center for the US mortgage crisis
        • 15:10 - Finding and incentivizing staff
        • 20:20 - Moving to another vertical: student loan consolidation
        • 22:27 - Predicting costs
        • 23:35 - Having problems and firing people
        • 28:45 - Dealing with failure
        • 33:10 - Reentering the game
        • 35:05 - The importance of partnering
        • 37:00 - Native advertising
        • 39:20 - The next business: solar panels
        • 41:30 - Negotiating with clients
        • 44:52 - Getting paid
        • 46:08 - The current businesses
        • 50:45 - Delegating to a team
        • 52:15 - Linking the different businesses together
        • 55:26 - Evaluating deals
        • 58:08 - The vision for the future
        • 60:30 - Creating a platform
        • 01:02:25 - Rapid fire question round
        • 01:02:58 - Any unusual drinking or eating habits?
        • 01:05:10 - How do you get into a state of flow?
        • 01:07:52 - What does the first 30 minutes of your day look like and when does it start?
        • 01:11:03 - What habit or opinion do you have that people tend to disagree with?
        • 01:12:38 - What non-traditional lesson would you teach at school?
        • 01:15:20 - What books had the biggest impact on your life?
        • 01:18:00 - What do you do or where do you go to get inspired?
        • 01:22:06 - How would you double USD 5K in 24h?
        • 01:22:43 - What’s the best advice ever given to you?
        • 01:23:37 - What silly thing should people do more of?
        • 01:24:29 - Would you rather fight one horse-sized duck or one hundred-duck sized horses?
        • 01:25:18 - How would you convince someone to do something that is good for them, but that they don’t want to do?
        • 01:26:33 - What makes you happiest?
        • 01:28:03 - Any asks or requests for the audience? - Suggest me some great books or any learning materials at [email protected] or any of my channels.
        • 1 hr 31 min
        • #17 - Yifat Cohen - Creating visibility for growing a business

          Yifat Cohen is an international speaker, web host, influencer and engagement marketer. Yifa strongly believes that business is about putting relationships first, and in order to be successful you must be visible. Through her program she helps businesses get an engagement booster by creating an online community and using interactive live video.

          • Bullet points
          • 00:30 - Intro
          • 02:25 - Becoming an entrepreneur
          • 05:30 - Gettin into multi-level marketing
          • 07:32 - The Google+ team
          • 09:00 - The beginning of Google Hangouts
          • 13:08 - The secret to success
          • 15:25 - The next project
          • 19:45 - The agency: who is it for
          • 21:15 - The show
          • 22:20 - The agency and its system
          • 24:36 - The different online platforms
          • 25:11 - The community at www.imthatgeek.com
          • 27:45 - Finding the experts
          • 28:50 - Where to connect with others
          • 32:16 - The community at www.imthatgeek.com (cont.)
          • 36:40 - Rapid fire question round
          • 37:01 - Any unusual drinking or eating habits?
          • 40:23 - How do you get into a state of flow?
          • 41:05 - What habit or opinion do you have that people tend to disagree with?
          • 46:45 - What non-traditional lesson would you teach at school?
          • 47:48 - What books had the biggest impact on your life?
          • 51:16 - Any advice for your previous boss or bosses?
          • 54:07 - What do you do or where do you go to get inspired?
          • 55:00 - What does the first 30 minutes of your day look like and when does it start?
          • 58:34 - How would you double USD 5K in 24h?
          • 01:00:34 - What’s the best advice ever given to you?
          • 01:03:17- What silly thing should people do more of?
          • 01:06:22 - Would you rather fight one horse-sized duck or one hundred-duck sized horses?
          • 01:07:08 - How would you convince someone to do something that is good for them, but that they don’t want to do?
          • 01:09:00 - What makes you happiest?
          • 01:10:28 - Any asks or requests for the audience?
          • If you want to talk to world class experts go to www.imthatgeek.com
          • 1 hr 20 min
          • #16 - Alexander Fedotoff - Aim higher

            Alexander Fedotoff is a recognized ecommerce leader and Facebook Ads strategist who runs his own brands, consults, teaches and runs large communities on the topic of ecommerce. Alexander is the Founder and CMO at AF Media, an agency focused on helping ecommerce businesses scale with the power of paid traffic. He has helped multiple well-known brands grow sales and brand awareness, maximizing ROI across social media platforms and email marketing campaigns.

            • Bullet points
            • 00:30 - Intro
            • 02:40 - Transitioning from a traditional job to the entrepreneur life
            • 07:30 - Choosing what to do next
            • 10:40 - How to learn a new skill
            • 14:15 - Expanding and hiring people
            • 19:30 - The staff’s key roles
            • 20:45 - What works best for video ads
            • 25:20 - The importance of funnels
            • 29:03 - Funnel building
            • 31:00 - Choosing clients
            • 35:45 - Differentiating yourself from other agencies
            • 38:30 - Working with Lululemon
            • 42:20 - What’s next: building an ecommerce brand
            • 45:18 - Rapid fire question round
            • 45:35 - Any unusual drinking or eating habits?
            • 46:23 - How do you get into a state of flow?
            • 48:41 - What habit or opinion do you have that people tend to disagree with?
            • 52:47 - What does the first 30 minutes of your day look like and when does it start?
            • 55:49 - What non-traditional lesson would you teach at school?
            • 01:00:33 - What books had the biggest impact on your life?
            • 01:07:30 - What do you do or where do you go to get inspired?
            • 01:08:40 - How would you double USD 5K in 24h?
            • 01:10:08 - What’s the best advice ever given to you?
            • 01:12:02 - What silly thing should people do more of?
            • 01:13:28 - Would you rather fight one horse-sized duck or one hundred-duck sized horses?
            • 01:14:45 - How would you convince someone to do something that is good for them, but that they don’t want to do?
            • 01:16:05 - What makes you happiest?
            • 01:18:34 - Any asks or requests for the audience?
            • 1 hr 23 min
            • #15 - Roland Frasier - Identifying one-in-a-lifetime opportunities

              Roland Frasier is a serial entrepreneur, business mentor, investor and a lawyer. He’s truly passionate about business and has been advising massive brands on both business and legal-related issues. His specialties include scaling businesses through the design and implementation of marketing campaigns, as well as negotiating, structuring and funding mergers and acquisitions, among many others. Roland is constantly looking for businesses to buy, re-position and sell, and shares his story on today’s episode of Smarter Destiny Podcast.

              • Bullet points
              • 00:30 - Intro
              • 03:21 - The first jobs
              • 05:40 - Getting a real estate broker’s licence at 18
              • 11:17 - Playing in a band
              • 13:16 - Moving into real estate syndication and business investments
              • 18:25 - The importance of surrounding yourself with diverse people
              • 19:30 - The next step: buying and selling companies
              • 26:00 - The skill that makes you good at this: the hunger to learn and improve
              • 27:14 - Applying I.R.A.C. to the decision-making process
              • 28:02 - Spotting an opportunity
              • 30:40 - Focusing on revenue, profits and valuation
              • 31:40 - Managing opportunities
              • 35:20 - Identifying one-in-a-lifetime opportunities
              • 44:42 - Getting into digital marketing
              • 46:05 - The story about “Wicked Smart”
              • 51:02 - Deciding how much to participate
              • 53:30 - The difference between being an advisor vs. helping for free
              • 54:05 - Current companies
              • 56:05 - The “Business lunch” podcast
              • 58:00 - Rapid fire question round
              • 58:16 - Any unusual drinking or eating habits?
              • 58:58 - How do you get into a state of flow?
              • 01:00:58 - What habit or opinion do you have that people tend to disagree with?
              • 01:04:07 - What non-traditional lesson would you teach at school?
              • 01:06:12 - What books had the biggest impact on your life?
              • 01:07:29 - What do you do or where do you go to get inspired?
              • 01:08:27 - What does the first 30 minutes of your day look like and when does it start?
              • 01:14:45 - How would you double USD 5K in 24h?
              • 01:15:58 - What’s the best advice ever given to you?
              • 01:16:56 - What silly thing should people do more of?
              • 01:17:26 - How would you convince someone to do something that is good for them, but that they don’t want to do?
              • 01:18:50 - Would you rather fight one horse-sized duck or one hundred-duck sized horses?
              • 01:19:52 - What makes you happiest?
              • 01:21:52 - Any asks or requests for the audience?
              • 1 hr 24 min
              • #14 - Alex Brown - Raising money on crowdfunding

                 Alex Brown is an ecommerce entrepreneur, crowdfunder, speaker and active consultant with countless success stories under his belt. After building The Beard Club to $10M in its first year, his passion for startups and helping companies grow led him to share his knowledge through advisory work and on multiple stages all around the world.

                • Bullet points
                • 00:30 - Intro
                • 04:30 - The start of the entrepreneurial journey
                • 08:00 - The college experience
                • 10:20 - Meeting a business partner
                • 11:20 - Raising money on crowdfunding
                • 16:20 - How to have a successful campaign
                • 20:05 - What to do before launching
                • 22:35 - The most important drivers behind pre-launch in today’s age
                • 24:30 - The Dollar Beard Club
                • 28:22 - Getting funding and cash flow
                • 31:50 - Selling in the USA, Canada and globally
                • 35:00 - Focus on encouraging consumption
                • 34:50 - Don’t overcomplicate things
                • 40:00 - Subscriptions aren’t always the best strategy
                • 41:23 - The importance of social and environmental consciousness in brands
                • 44:30 - You don’t have to be perfect
                • 51:18 - Stepping back from the day-to-day operation
                • 57:52 - The Mastermind event
                • 01:01:16 - Rapid fire question round
                • 01:01:18 - Any unusual drinking or eating habits?
                • 01:05:07 - How do you get into a state of flow?
                • 01:06:37 - What silly thing should people do more of?
                • 01:07:24 - What habit or opinion do you have that people tend to disagree with?
                • 01:09:45 - What non-traditional lesson would you teach at school?
                • 01:12:29 - What books had the biggest impact on your life?
                • 01:14:07 - What do you do or where do you go to get inspired?
                • 01:15:05 - What’s the best advice ever given to you?
                • 01:16:17 - Would you rather fight one horse-sized duck or one hundred-duck sized horses?
                • 01:17:22 - How would you convince someone to do something that is good for them, but that they don’t want to do?
                • 01:19:13 - What makes you happiest?
                • 01:22:00 - Any asks or requests for the audience?
                • 1 hr 25 min
                • #13 - Matt Schmitt - Getting that first click on your ads

                   Matt Schmitt is a serial entrepreneur, a Shopify store owner and a Facebook and Google ads expert. Matt is the Chief Content Officer at Smar7 Apps (now rebranded as SKUP) and has taught thousands of students how to make money online. Today he joins the show to discuss marketing, funnels and how digital businesses changed over the last years.

                  • Bullet points
                  • 00:30 - Intro
                  • 04:50 - Transitioning from being an employee to being your own boss
                  • 13:00 - Quitting your job
                  • 15:55 - The most important metrics for updates on your company
                  • 18:53 - Transitioning from Teespring over to a Shopify store
                  • 22:19 - Acquiring Smar7 Apps
                  • 24:00 - Your top three biggest strengths when running businesses
                  • 26:50 - The biggest changes over the last two years for digital businesses
                  • 31:30 - The stages and messaging on your funnel
                  • 38:00 - The Smar7 Apps business
                  • 41:00 - The funnel on Smar7 Apps
                  • 46:05 - The difference between successful and unsuccessful students
                  • 53:40 - The onboarding of new students: mindset training
                  • 56:05 - Rapid fire question round
                  • 56:18 - Any unusual drinking or eating habits?
                  • 58:05 - How do you get into a state of flow?
                  • 59:16 - What does the first 30 minutes of your day look like and when does it start?
                  • 01:00:05 - What habit or opinion do you have that people tend to disagree with?
                  • 01:02:05 - What non-traditional lesson would you teach at school?
                  • 01:03:30 - What books had the biggest impact on your life?
                  • 01:05:07 - Any advice for your previous boss or bosses?
                  • 01:06:26 - What do you do or where do you go to get inspired?
                  • 01:08:50 - How would you double USD 5K in 24h?
                  • 01:10:25 - What’s the best advice ever given to you?
                  • 01:12:00 - What silly thing should people do more of?
                  • 01:14:00 - Would you rather fight one horse-sized duck or one hundred-duck sized horses?
                  • 01:15:21 - What makes you happiest?
                  • 01:17:20 - Any asks or requests for the audience?
                  • 1 hr 22 min
                  • #12 - Gerald Soh - Accelerating growth through coaching

                     Gerald Soh is an author, speaker, internet marketing coach and full-time dad. He helps students generate millions of dollars in online sales, and has mentored more than a thousand from all over the world. Join us today as he shares his journey to becoming a successful entrepreneur, plus some great tips on how to achieve a great work / life balance.

                    • Bullet points
                    • 00:30 - Intro
                    • 03:00 - The first jobs after college
                    • 07:16 - Getting motivated and finding a plan B
                    • 10:44 - Making the first dollar online
                    • 12:29 - Trying out different things
                    • 15:49 - Selling affiliate products
                    • 17:50 - The beginning of creating courses: doing ‘launch checking’ with SEO
                    • 18:45 - What is launch checking
                    • 20:35 - Starting coaching programs and Shopify in 2015
                    • 21:54 - The first big lunch
                    • 22:33 - Winning the first WarriorPlus Award for Vendor of the Year
                    • 23:03 - Shopify
                    • 24:46 - Opening the first group coaching for Shopify
                    • 26:20 - The different ecommerce drop shipping businesses
                    • 28:00 - The next big project
                    • 31:00 - The first Malaysian masterminds
                    • 41:45 - Rapid fire question round
                    • 42;29 - Any unusual drinking or eating habits?
                    • 44:15 - Any advice for entrepreneurs that are also parents?
                    • 49:23 - How do you get into a state of flow?
                    • 52:41 - What habit or opinion do you have that people tend to disagree with?
                    • 55:00 - What books had the biggest impact on your life?
                    • 56:43 - What’s the best advice ever given to you?
                    • 59:51 - What silly thing should people do more of?
                    • 62:57 - How would you convince someone to do something that is good for them, but that they don’t want to do?
                    • 66:42 - Would you rather fight one horse-sized duck or one hundred-duck sized horses?
                    • 69:10 - What makes you happiest?
                    • 70:26 - Any asks or requests for the audience? Subscribe to Smarter Destiny and go to www.geraldsoh.com for any advice you need
                    • 1 hr 13 min
                    • #11 - Justin Christianson - Improving marketing through testing

                       

                      Show notes: Justin Christianson

                      • 00:15 - Presentation Justin Christianson and how we met
                      • 02:35 - How did you become an entrepreneur? - JC: I was an electrician in my twenties but I got tired of working so hard, that long everyday. So I started selling cell phones, it started there.
                      • 07:35 - “Failing miserably at a bunch of things and getting used to being an entrepreneur”
                      • 11:32 - Is there any vivid memory about a very hard moment on the business path? - JC Selling cell phones I got my ass chewed from everybody because I was trying to grow my business and I knocked on the wrong door.
                      • 13:20 - What was the catalyst that got you into lead generation? - JC: “It was wild west before the first Google slap”
                      • 17:50 - What set you up and how do you choose your opportunities now? - JC: “I have a fairly high risk tolerance. If someone is spending money on it, chances are that the need is there”
                      • 21:21 - What are your strongest personality trades with your business partner?
                      • 23:40 - Back to the story with the Wild West and lead generation
                      • 25:23 - What product were you selling? - JC: Info
                      • 28:25 - JC: I essentially built “Optimizely” before it was a thing
                      • 30:20 - The beginning of “Conversion Fanatics”
                      • 33:11 - What does “Conversion Fanatics” do? - JC: Basically we make marketing more effective through testing.
                      • 37:35 - How big a deal is this for the customer, revenue wise?
                      • 42:25 - Quick fire questions
                        1. Any unusual things you eat or drink regularly?
                        2. How do you get yourself into a state of flow?
                        3. What opinion or habit you have that other people tend to disagree with?
                        4. If you ran a school what non traditional lesson would you teach?
                        5. What book affected you the most?
                        6. Any advice for your previous boss?
                        7. Advice for entrepreneurs that are parents?
                        8. Best advice ever given to you?
                        9. Would you rather fight one horse sized duck or one hundred duck sized horses?
                        10. What makes you happy?
                        11. Any asks or requests for the audience?
                        12. 1 hr 11 min

                        About Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!

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                        We're on a mission. We're going to find and uncover the smartest, most successful entrepreneurs on the planet. Explore their highs, their lows and how they ultimately mastered the game. I'm Martyn…