Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!

Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now!

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Smarter Destiny Podcast: Quick Proven Growth Tactics From Founders You Can Use ASAP - Subscribe Now! episodes

  • #10 - Dan Nikas - Building your own foundations

     Shownotes: 

    • 00:30 - Presentation Dan Nikas
    • 00:42 - About the career as a homicide detective. “Traditionally police, when they get into these sort of long work trips, they go to the pub to spend the afternoon. But I turned to fitness instead”
    • 06:15 - The first course about how to grow your facebook page. 
    • 06:45 - First time DN hears about print on demand shirts.
    • 08:08 - Facebook advertising and how, all of the sudden, this system appeared where people tell you everything about themselves.
    • 09:00 - The breakdown as a policeman. “The doctors said I couldn’t do that anymore”
    • 14:30 - “I had two choices, do I fight for it or do I submit”.
    • 20:30 - “If you build your whole business on someone else’s foundation, and they take that away, you have nothing”.
    • 22:11 - Print on Demand vs. Dropshipping.
    • 25:13 - “Well, if I’m trying to build a brand, I don’t want to be all day finding new customers and not make them happy, so I went back to POD”.
    • 26:15 - Leggins and how the business took off.
    • 27:35 - Starting at 0 and going to US$ 4.5M in the first twelve months.
    • 29:40 - I very quickly learned that I need help. Yes, it costs money to have help, but you can’t go somewhere without.
    • 30:41 - The biggest demands from customers where in the end used as advertisement.
    • 35:43 - You have to have a Post-purchase funnel
    • 42:12 - Stop trying to chase the guru screenshots. That’s not the reality of the business.
    • 44:30 - When sales are going so well you forget to know where your money is going to. You have to be efficient and reduce costs.
    • - QUICK FIRE QUESTIONS
      • 47:00 - Which are your top three metrics? 
      • 51:30 - What advice for the entrepreneur dad’s?
      • 56:45 - What are your first 15 to 30 minutes of the day like?
      • 58:20 - What unusual things you drink or eat?
      • 59:00 - How do you get yourself into a state of flow?
      • 1:00:00 - What habit or opinion do you have that people tend to disagree with?
      • 1:03:19 - What nontraditional lesson would you teach if you ran a school?
      • 1:05:05 - What book had the biggest impact on your life?
      • 1:08:30 - Where do you go to get inspired?
      • 1:12:05 - if I gave you US$ 5k how would you double it in 24hs?
      • 1:13:34 - Best advice ever given to you?
      • 1:15:44 - One horse sized duck or one hundred duck sized horses?
      • 1:19:00 - What would you ask to the audience?
        • 1 hr 22 min
      • #09 - Nate Lind - "Avoid getting cut on the cutting edge" - 2/2

         

        PART 2

        03:00 - Personal development. NL: “Finding coaches or trainings that can help you understand more about why you do what you do”

        10:05 - First thirty minutes of your day - NL: Kids and family. Wake up very early. 

        13:18 - Ideal morning rutine - NL: “Spending a little bit more time for me to center”

        17:16 - State of flow - NL: “Deep breathing is the most effective way. I’m also a procrastinator so, for me, start doing is the best I can do”

        23:59 - If you ran a school, what non traditional lesson would you give? - NL: “Finantial literacy, but also development of the personal depth.”

        25:13 - What book/s made the biggest impact. - NL: R. A. Salvatore Magitian (?) (couldn’t find the book, maybe a different name), Rich Dad, Poor Dad by Robert Kiyozaki and Millionaire Fastlane by M. J. de Marco

        30:22 - Best advice ever given to you - NL: “Don’t get caught up on all the ‘what if’ scenarios” 

        1:19:36 - Any unusual things that you eat or drink regularly? - NL: “I just started drinking coffee”

        35:02 - What habbit or opinion do you have that people tend to disagree with? - NL: “Mental health situation in America, particularly for entrepreneurs” “Gender paradigme for men and women”

        39:23 - What makes you happiest? NL: When I’m having fun with my family and When I’m around a group of guys when we are just being real. 

        41:20 - What silly thing people should do more often? - NL: Skip

        44:15 - Fight one horse sized duck or one hundred duck sized horses? - NL: Hundred small horses

        48:04 - Expectations about The Cartel Mastermind convention y Dominican Republic

        54:07 - About the event in May “The Sellers Cruise”

        1 hr 35 min
      • #08 - Nate Lind - “Avoid getting cut on the cutting edge” - 1/2

         

        “Avoid getting cut on the cutting edge”

        00:00 - Introduction

        03:35 - How did you start many businesses without any money? - NL: The story about how he started a business with just credit cards.

        06:38 - “I found that when I’m in periods of high pressure and people depend on me I Lift my game up”

        08:55 - CPA and how to start with just one funnel. 

        09:45 - What is CPA?

        11:26 - “Pick your best seller and create a funnel for it and then run traffic to it”

        11:42 - Affiliate traffic approach - The time before influencers

        17:30 - The point of view of a spoke-hub system for e-commerce

        18:45 - Real Estate strategies applied to e-commerce

        26:20 - Similarities between CPA and influencer marketing 

        30:15 - How do you convince an influencer that your brand is the one they should choose to work with? - “Learn EPC (earnings per click) vs CPC (cost per click)” Find out what motivates the influencer.

        37:08 - “There are companies that exist entirely on Amazon with physical products, and that’s the stupidest way to build a business” 

        40:45 - The advantages on building your own platform.

        51 min
      • #07 - Jordan Rolband - Consistency is the key

         SHOW NOTES for Jordan Rolband -  Consistency is the key

        • 2:05 - How did you get started making money? JR - “I hated it, it was like pulling teeth, but what I learned about was selling antique watches....” 
        • 6:05 - Strategies that you’ve learned selling watches? JR - Hype around the watch. Know your audience. Create the need to have it. “Where I focused my attention was telling the story around the time piece to the individuals based on their personality” 
        • 8:15 - How did you find out who that person was? JR - “ebay taught me a lot about that. I learned to diagnose the type of customer based on their questions on the platform” 
        • 9:55 - Where did you go after the watch business? JR - Anecdote about moving to Miami. A finance business. Mortgages, insurance, etc. I learned that I was very interested in marketing. I was good at transitioning business the internet. 
        • 13:39 - “I was dating new a girl at the time that today is my wife and she gave me an ultimatum, I had to come back to New Jersey or we were finished as a couple.” 
        • 14:41 - “And then I discovered affiliate marketing and that totally changed the game for me as a person and for us as a company” 
        • 17:00 - How did you make your product stand out and convince the influencers (afilliates) to sell your product? JR - “At heart I’m a sales guy” “We were the right partner to work with” 
        • 20:40 - “I was making good money, but it wasn’t satisfying. I was really eager to build something bigger. The company was sold in 2011. I had to learn a few things that you are not taught in school, so I took a job and I saw that there was more to learn that what I thought. I understood that I needed a partner. I met him at the company. We discovered that the best way to grow was to build a business together” 
        • 25:25 - Is that the business you currently run? - JR Yes. We started as an affiliate boutique network type of business. We reinvested everything we made into the business. The story about how they became a business that didn’t rely on any third parties. 
        • 28:40 How was moving to different areas when the business grew? - JR We became experts at international banking.
        • 36:05 How much you spend on media? - JR 4 to 6 hundred thousand a day. It depends on the site. 
        • 39:30 Tell us about the fist 30 minutes of your day.
        • 45:13 - How do you get into the state of flow? JR - “Everything for me is about routine, so consistency is the key.” 
        • 47:30 - What habbit or opinion you have that people disagrees with. JR - I avoid conversations about religion or politics 
        • 48:30 - What non traditional lesson would you give at school. JR - “don’t listen to what they told you, think different, ask lost of questions” 
        • 50:25 - Books that affected your life. JR - Principles: Life and Work by Ray Dalio 
        • 51:30 - If I gave you USD 5000, how would oyu double it in 24hs? JR - “Invest it in my business.” 
        • 51:58 - Best advice ever given to you. JR - “Always be true to yourself” 
        • 54:00 - How would you convince someone to do something good, that they didn’t want to do. JR - “By doing it myself” 
        • 55:25 - Would you rather fight one horse size duck or a thounsand duck size horses? JR - “I would fight the one on one” 
        • 56:05 - What makes you the happiest. JR - Family. 
        • 57:50 - Are you creative naaturally or is there anything you do to get on that creative path? JR. - Studying has really helped me becoming much more crative. 
        • 59:00 - Any requests for the audience? - JR “What makes me happy is to provide and give directions to others in the path of marketing or e-commerce, so it would be great if you reached me, specially at facebook.”


          • 1 hr 9 min
        • #06 - Daniel Snow - It's all about growing

          SHOW NOTES for Daniel Snow - It's all about growing

          • 00:00 - Introduction
          • 01:45 - How did you get started? - DS: I got started on the online marketing space at sophomore year of college. “My entire perception of ‘you got to get a job’ was completely blown away when I realized I could make money on the phone”
          • 03:40 - What sort of things were you sharing on your twitter account (to start making money) - DS: Fitness and motivation twitter account. 
          • 04:06 - What happened next? - DS: I believe it took me about a year and a half to have a substantial amount of followers, and so I started building a network of accounts.
          • 05:45 - DS “How do you monetize? First I was doing cost per click. So I thought if these companies are able to pay publishers, why don’t I make a website myself and get paid directly from the source. Shortly after that I got into apps, and with my first one I got two and a half million downloads and went to number 20 on the app store. It was a game, Hop hop ninja”.
          • 08:12 DS “After having success through that, I realized that other people didn’t know how to monetize their followers, so we founded Caffeine Digital . After the first two weeks, with no employees, we were making about ten thousand dollars a day.” The story behind Caffeine Digital and not becoming a dentist.
          • 11:32 - Where did your “faith” come from and what was your system when you weren’t cashing checks? - DS: I set up my goals, first it was getting followers, then it was revenue, etc. Consistency was the key. 
          • 14:05 - And what happened inside your mind when you didn’t hit your target? - DS: I just had to make my goal per day, and if I didn’t, I had to compensate the next day. 
          • 19:23 - DS: “What I enjoy the most is growing”
          • 20:05 - Talking about growth, what lever under your control is your number one to hit your growth goals? - DS: It changes on a product by product basis. At two of our main products we had people on the payroll who’s full time job was to close deals with influencers.
          • 27:57 - What would your golden nugget be to attracting influencers? - DS: For us money talks and your word speaks for itself.
          •  32:54 - PART 2
          • 33:41 - Are there any unusual things that you eat or drink regularly? - DS: Right now I’m not eating meat except for fish, it makes me feel better, but it’s really hard to keep. 
          • 35:49 - How do you get into a state of flow? - DS: Music 
          • 36:35 - What habit or opinion you have that people disagree with? - DS: Working as much as I do.
          • 38:40 - If you ran a school and have to teach one non traditional lesson, what would it be? - DS: Don’t succumb to outside pressure on what you should do with your life. “In the world that we live in, everyone is a dreamer, but there are only a few doers. I was willing to be a doer”
          • 42:35 - What books had the biggest impact on your life? - DS: One book that really resonated with me was “Shoe dog” by phil knight
          • 44:22 - Where do you do or what do you do to get inspired? - DS: I can get inspired at the gym or during my workday, I don’t need to go to a specific place.
          • 45:20 - What’s the best advice ever given to you? - DS: “Don’t hire friends” and “Be very careful with the people that you do business with”
          • 47:26 - What silly thing should people do more of? - DS: Meet new people and get out of your comfort zone.
          • 50:05 - Would you rather fight one horse sized duck or one hundred duck sized horses? - DS: One. It’s always best one than one hundred.
          • 50:55 - What makes you happiest? - DS: Progress in any aspect and being with friends and family.
          • 51:58 - Request from the audience? - Follow me on Instagram @dapper to get in touch with me or thesnowagency.com. Enjoy the moment.


            • 56 min
          • #05 - Joshua Elizetxe - "Make it a win win win situation"

             SHOW NOTES for Joshua Elizetxe - Make it a win win win situation

            • 02:00 - Who are you Josh? JE - First steps as a teenager trying to become an entrepreneur. 
            • 4:15 - The anecdote about being invited to a party at the Playboy Mansion while he was underage.
            • 05:30 - When you get into a brand, you are looking 30 years down the line. 
            • 06:37 - “The irony about capitalism is that you have to give the opportunity for your team to have a purpose and make good money”
            • 07:45 - “It takes the same amount of time to make a million dollar deal than to make a one hundred millions dollar deal, and time is the only thing you can’t buy”
            • 12:15 - How do you recruit a world class team? JE The anecdote about Kobe Bryant and how he changed and improved his life. “A players want to work with A players and they want to be led by someone that’s going to lead them to the top”
            • 17:00 - Strategies. “When people receive our product for free they feel like they owe us a lot, and when they see that celebrities are using it and they’re getting it for free they say ‘I’m going to post this all over’”
            • 23:00 - Three tips to win the best influencers. 1.- “You have to make it a win win win” 2.- “I never look to make money with the celebrities” 3.- “Licensing fee, equity, money up front”
            • 28:08 - “Out there is who you know, but also money talks”
            • 30:00 - “How are you going to stand out? It’s all about marketing and sells”
            • 32:15 - “Ego is the killer if you are a leader” “People don’t want to work with cheap people”
            • 36:30 - “If I have to live on the street to pay a salary to someone I want on my team, I’ll live on the street”
            • 39:01 - “You should never have money in your bank account if you are building something of true value”
            • 42:00 - 5 questions. 1- How do you get into a state of flow? JE - Gratitude and humility. Write down what i want to tackle and delegate. Airplane mode. “If we don’t focus we’ll fuck us”
            • 45:15 - 2 Llifechanging books. 
            • E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber
            • The Science of Success: How Market-Based Management Built the World's Largest Private Company by Charles Koch
            • Principles: Life and Work by Ray Dalio
            • Multipliers: How the Best Leaders Make Everyone Smarter by Liz Wiseman
            • How to Win Friends and Influence People by  Dale Carnegie
            • Good to Great: Why Some Companies Make the Leap...And Others Don't by James C. Collins
            • 50:07 - Best advice given to you. JE “Think bigger, think longer term, put your money where your mouth is and build something that truly has value”
            • 55:30 - Would you rather fight one horse size duck or one hundred duck size horses? - JE “The big one. I’m always chasing the bigger hunt. Don’t wish it was easier, wish you were better at it.”
            • 1:01:48 “Tactics make people rich, strategy makes people wealthy”
              • 1 hr 4 min
            • #04 - Dave Loader - Unveiling your purpose through Buddhism

              Dave Loader joins us one more time to tell us all about his experience learning meditation at a Buddhist temple in Thailand, and how a car accident changed his life for the better. Dave also shares with us the role of meditation in both breaking bad habits and forming new ones, different views on the ego and vision boards for designing the life you want.

              • Bullet points
              • 01:00 - Intro
              • 02:30 - The monastery story
              • 08:40 - The entrance/initiation
              • 16:10 - The learnings at the monastery
              • 20:25 - The objective of buddhism
              • 24:20 - Advice for people dealing with their ego
              • 29:15 - Other views on the ego: the stoics, Ryan Holiday and mindfulness
              • 32:30 - Alan Watts’s philosophy
              • 34:35 - How a car crash changed my life
              • 44:55 - Breaking bad habits and creating good ones
              • 49:05 - The vision board / Mental rehearsal
              • 51:05 - The role of meditation when forming new habits / Meditation against the brain’s default mode
              • 54:07 - Martyn Cook’s perspective on psychedelics
                • 1 hr 8 min
              • #03 - Alex Cunliffe

                SHOW NOTES for Alex Cunliffe - Inkthreadable

                 

                • 1:50 - Tell the audience what Inkthreadable is - AC explains briefly what his brand is.
                • 3:50 - What do you do and how long have you been doing it? - AC: Amy is my partner in life and business. The beginnings when they were 14 years old.  
                • 6:06 - Tell us about your name inkthreadable. 
                • 7:30 - Units, staff, size, etc. - AC: Specific data
                • 9:40 - Turnover and growth - 
                • 10:50 - What challenges did you face? AC: Creating a company with no experience at 17 years old. Family of entrepreneurs helped with good advice. 
                • 13:08 - Inkthreadable is a software company that offers a physical product as a service.
                • 18:26 - Printing leggins for Martyn Cook, the challenge.
                • 22:15 - The risks you’ve taken. AC - Change the equipment from desktop to large scale industrial. How do the new industrial machines function.
                • 28:54 - Family. The birth of his child and how this affected the business. 
                • 33:40 - How can one manage being a good dad and a serious entrepreneur. “We do things as a family”
                • 38:10 - “One of the things that are most important for me is happiness” 
                • 39:17 - How do you deal with an issue or problem? The fake stealing of Frozen soundtrack talk.
                • 46:00 - The story about his customer, a lifestyle entrepreneur, who build a six figure business in 12 months while traveling the world.
                • 49:50 - Round of quick questions. How do you get into a state of flow? Reflection and mindfulness.
                • 53:10 -  If you ran a school, what non traditional lesson would you teach? Basic Business. Marketing, sales, financing, taxes, operation.
                • 54:40 - What silly thing should people do more often? Sing and dance
                • 55:40 - Best advice? Don’t turn down opportunity
                • 58:15 - Benefits for the listeners. 
                  • 1 hr 4 min
                • #02 - Cheryl Cigan - Make yourself the best ‘who you are’

                  Cheryl Cigan is a computer expert and one of the first sellers on Amazon. With a huge range of skills and passion for learning, her mission is to empower people with the knowledge on how to do things. As the founder of known.com, she teaches entrepreneurs how to use online marketing as a tool to build their businesses.

                  • Bullet points
                  • 00.30 - Introduction
                  • 02:15 - A little background
                  • 03:25 - Opening a bookstore and meeting an astronaut / and the astronaut story
                  • 06:05 - Play with things when they’re brand new
                  • 06:20 - The astronaut story (cont.)
                  • 08:20 - “If something doesn’t make sense, step back and look again”
                  • 12:20 - Starting the online book selling business / How to find the path of the money / Finding the path of money
                  • 15:02 - Start with the foundations
                  • 18:00 - “Find out who the thought leaders are, who are the people that are breaking new ground, and learn from them. If you learn the foundations, you can build anything”
                  • 21:20 - Teaching to the instructors
                  • 25:50 - The strategy to picking up new skills
                  • 29:50 - Master whatever you are interested in
                  • 30:40 - Modalities of learning
                  • 38:20 - The benefits of writing on paper
                  • 41:39 - Jeff Bazos and getting in the path of the money
                  • 44:38 - Why I had to close the store
                  • 47:35 - Taking advantage of the new trend
                  • 47:44 - The story behind the domain name
                  • 49:35 - The future path for known.com. “Transition from being a business that does things for people to teaching people how to do things.”
                  • 50:20 - Facebook advertising
                  • 52:00 - Understanding the foundations vs tactics
                  • 57:55 - Rapid fire questions round
                    • 1 hr 11 min
                  • #01 - Dave Loader - How lucid dreaming can improve your life

                    Dave Loader is a personal trainer with a strong passion for self-improvement and a firm believer that sleep quality is fundamental for a healthy mind a body. Join us today to find out all about the benefits of sleep and how lucid dreaming can better your life.

                    • Bullet points
                    • 0:30 - Introduction
                    • 2:45 - The importance/ benefits of sleeping and dreaming
                    • 4:25 - What your body does when you sleep
                    • 5:45 - Weight loss and sleeping
                    • 6:40 - Quality or quantity of sleep
                    • 11:00 - The ideal conditions/bedroom for sleeping
                    • 16:00 - Supplements vs a good diet
                    • 20:00 - Lucid dreaming
                    • 24:10 - The benefits of lucid dreaming
                    • 32:02 - How lucid dreaming can improve your life / Improving your life with lucid dreaming
                    • 34:30 - How to incorporate lucid dreaming
                    • 42:02 - How to maximize the experience of lucid dreaming
                    • 50:00 - Suggestions for lucid dreaming
                    • 51:20 - Books about lucid dreaming
                      • 1 hr 2 min

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                    We're on a mission. We're going to find and uncover the smartest, most successful entrepreneurs on the planet. Explore their highs, their lows and how they ultimately mastered the game. I'm Martyn…