On this episode, Jack Foster, CMO at WorkRamp, shares her insights as a #B2B marketing #businessleader. Jack talks about how companies should consider balancing efficiency during growth rather than going all-in. This mindset can help #leadership make the right decisions as they scale.

Jack also talks about the importance of sales enablement. She thinks having micro-learning sessions for the sales team will allow them to be more effective at selling. She also extols the importance of hiring the right people — balancing multiple strengths spreads out the work and also covers vulnerabilities.

She rounds up the discussion by sharing that companies should focus on demand creation. She says 95% of the market isn’t ready to buy yet, so having brand presence as early as now will transform them into future customers.

Resources:

• Jack Foster | LinkedIn - https://www.linkedin.com/in/jacquelinewfoster/
• WorkRamp | Website - https://www.workramp.com/

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