Send Carrie a Text Message!

Ready to turn one-time buyers into lifelong customers? Buckle up for an engaging exploration into the art of customer loyalty! We'll share innovative strategies to transform your customer interactions into a delightful journey that paves the way for repeat business. Dive into the power of tools like live chat, personalized email communication, and targeted social media engagement, all aimed at creating a seamless and exceptional experience. You'll discover the secret behind successful customer loyalty programs and personalized offers that will make your customers feel special and appreciated.

Now, imagine harnessing the power of automation to create lasting relationships with your customers. We will guide you through this process, revealing the impact of small yet thoughtful gestures - think surprise gifts - that can make a world of difference. We'll also discuss the importance of an easy-to-use feedback system that not only enables you to improve your products and services but also makes the customer feel heard and valued. So, join us as we navigate the world of customer loyalty and customer feedback, proving that transforming single-time customers into permanent fans is not only possible but critical for business success! Let’s embark on this journey of creating a customer base that sticks by your side for the long run.

Mentioned Resources: 

Creating Compelling User Experiences

• Website Testing – The Essential Guide to Effective Website Testing
• Mobile Experiences – How to Optimize your eCommerce Site for Mobile
• Creating Customers – Boosting Conversions: Turning Site Visitors into Paying Customers

Engaging content

• Blogs – Unlocking eCommerce Success: Harness the Power of Blogging
• List Builder’s Society* –  Amy Porterfield is well renowned for her list building skills and teaches in a very conscience and efficient way. I felt LBS gave us the edge to put into action some of what we already knew, and some new ide

 🎙️ Doors are open for The Converting Website!
Transform your website into your smartest sales tool. Get 4 months of live group coaching, lesson on website conversion, and several exclusive bonuses to help you attract and convert more clients—without tech overwhelm.

 👉 Enroll now at smarteronlinebusiness.com/tcw

 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm.
👉 smarteronlinebusiness.com/facebook

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.smarteronlinebusiness.com/

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Ever wondered why potential customers window shop on your website yet never make a purchase?  This episode unpacks the many reasons why customers loiter without buying and offers actionable strategies to transform those browsers into buyers. From the art of enticing email marketing to the power of persuasive product descriptions, we've got you covered.

In the latter half of the episode, we explore a variety of eCommerce strategies. We discuss the paramount importance of trust in the eCommerce world. We delve into how customer reviews can bolster your credibility and why a straightforward return policy is non-negotiable. We also throw light on the role of a seamless checkout experience and the influence of genuine urgency in nudging customers toward that all-important final step. So tune in and get ready to supercharge your eCommerce game!

Mentioned Resources: 

Creating Engaging Content

• Social Media - Mastering Social Media for eCommerce Growth & Engagement
• Email Marketing - Email Marketing: The Key to Unlocking Customer Loyalty & Revenue
• Blogs - Unlocking eCommerce Success: Harness the Power of Blogging
• List Builder's Society* -  Amy Porterfield is well renowned for her list building skills and teaches in a very conscience and efficient way. I felt LBS gave us the edge to put into action some of what we already knew, and some new ideas when it comes to creating and using your email list. We highly recommend this program whether you are new to email marketing or a veteran wanting to up your game!

Ensuring Quality User Experience

• Website Testing - The Essential Guide to Effective Website Testing

 *This link contains an affiliate link. If you make a purchase, we may earn a small commission at no extra cost to you and many times an extended free trial.

 🎙️ Doors are open for The Converting Website!
Transform your website into your smartest sales tool. Get 4 months of live group coaching, lesson on website conversion, and several exclusive bonuses to help you attract and convert more clients—without tech overwhelm.

 👉 Enroll now at smarteronlinebusiness.com/tcw

 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm.
👉 smarteronlinebusiness.com/facebook

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.smarteronlinebusiness.com/

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Do you ever feel like your website is losing customers simply because it's not optimized for mobile devices? Fear not, this week's episode of Ecommerce Made Easy is here to help! We guide you through the essentials of creating a mobile-friendly website so you can ensure a seamless user experience for your customers on the go.

Listen in as we discuss the importance of streamlining your site's layout, including your logo, menu, and key call-to-actions. We'll also cover the power of expandable menus like the hamburger menu and tab navigation, along with effective ways to minimize scrolling and make your buttons finger-friendly. Plus, learn how to keep your call-to-action visible and easy to navigate, while making your contact information crystal clear. Say goodbye to frustrated customers and hello to a beautifully optimized mobile site!

Mentioned Resources: 

Optimizing for Mobile - Making Your Site Mobile Friendly 

 🎙️ Doors are open for The Converting Website!
Transform your website into your smartest sales tool. Get 4 months of live group coaching, lesson on website conversion, and several exclusive bonuses to help you attract and convert more clients—without tech overwhelm.

 👉 Enroll now at smarteronlinebusiness.com/tcw

 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm.
👉 smarteronlinebusiness.com/facebook

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.smarteronlinebusiness.com/

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Ever wondered how owning a blog could skyrocket your ecommerce business? Join us for an insightful discussion on how harnessing the power of blogging can drive sales, foster trust with customers, and showcase your unique perspective. We dive deep into why blogging is still a vital tool in today's digital landscape, as well as the significant impact it can have on your website, even if you write just one blog post a month.

Don't miss our valuable tips on writing captivating and effective blog posts that address common questions, pain points, and industry trends. Learn how to create compelling content that keeps your audience engaged and hungry for more, all while boosting your credibility and authority in your niche. Tune in now and unlock the secret to ecommerce success through the untapped potential of blogging.

Mentioned Resources: 

Getting Started with Blogging - How to Write Effective Blog Content

Introduction to AI - How to use AI in your eCommerce Business

 🎙️ Doors are open for The Converting Website!
Transform your website into your smartest sales tool. Get 4 months of live group coaching, lesson on website conversion, and several exclusive bonuses to help you attract and convert more clients—without tech overwhelm.

 👉 Enroll now at smarteronlinebusiness.com/tcw

 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm.
👉 smarteronlinebusiness.com/facebook

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.smarteronlinebusiness.com/

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Ever experienced the panic of discovering major website issues after going live? We've been there too! Join us in this episode as we share a cautionary tale of a client who skipped the crucial step of website testing, resulting in last-minute changes and costly mistakes. We'll reveal the importance of thoroughly testing your site to ensure it accurately reflects your brand and meets your goals.

As the business owner, you have a unique perspective on your website, and you know your customers best. That's why it's vital to take an active role in testing, even if you have a developer on board. We'll guide you through the essential areas to consider, from defining your main website goals to using clear language. Plus, we're providing a handy website testing checklist in our show notes to help you audit your site effectively. Say goodbye to embarrassing errors and hello to a polished, professional online presence.

Mentioned Resources: 

Website Testing - How to Test your Website Guide

 🎙️ Doors are open for The Converting Website!
Transform your website into your smartest sales tool. Get 4 months of live group coaching, lesson on website conversion, and several exclusive bonuses to help you attract and convert more clients—without tech overwhelm.

 👉 Enroll now at smarteronlinebusiness.com/tcw

 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm.
👉 smarteronlinebusiness.com/facebook

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.smarteronlinebusiness.com/

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Ready to unlock the full potential of email marketing and skyrocket your business growth? Join us as we discuss powerful insights and strategies to help you make the most of this highly effective marketing tool. With an average open rate of 20% and high conversion rates, email marketing is the ultimate cost-effective way to build relationships with your customers and generate revenue. Our in-depth conversation covers the essential components of successful campaigns, including direct and personal communication, automation, relationship building, customer loyalty, and how to integrate email marketing with your other marketing efforts.

Starting your email marketing journey might seem daunting, but worry not - we're here to help you choose the right email service provider for guaranteed success. We compare popular providers like Aweber and ConvertKit, delving into their features, pricing, and pros and cons. Moreover, we explore how to segment your email list for better targeting, the importance of list hygiene, and how to seamlessly integrate email marketing with your overall marketing strategy. Don't miss this value-packed episode, where we help you maximize your email marketing success and elevate your eCommerce game!

Mentioned Resources: 

Email Service Providers  

• AWeber – This is the tool we use for our newsletters.  We love it because it is a bit more advanced and techy.  However, once you do get to know it, it is fairly intuitive.  I do love how the free version allows for more advanced things like automation and you can have up to 500 subscribers in the free version.  So you can really get the full feel of it before paying for it!  Also we have found their support to be excellent, on target and always ready to help!  
• ConvertKit – If you want a bit more ‘drag and drop’ like interface then you may like this one better.  Its interface is a bit more intuitive but it doesn’t allow you any automations on their free version and you can only have up to 300 subscribers on their free plan.  
• List Builder's Society* -  Amy Porterfield is well renowned for her list building skills and teaches in a very conscience and efficient way. I felt LBS gave us the edge to put into action some of what we already knew, and some new ideas when it comes to creating and using your email list. We highly recommend this program whether you are new to email marketing or a veteran wanting to up you

 🎙️ Doors are open for The Converting Website!
Transform your website into your smartest sales tool. Get 4 months of live group coaching, lesson on website conversion, and several exclusive bonuses to help you attract and convert more clients—without tech overwhelm.

 👉 Enroll now at smarteronlinebusiness.com/tcw

 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm.
👉 smarteronlinebusiness.com/facebook

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.smarteronlinebusiness.com/

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Ready to skyrocket your eCommerce business through the power of social media? This week's episode is a goldmine of tips and tricks you don't want to miss. Join us as we discuss the ins and outs of leveraging various platforms to reach a wider audience, drive traffic, and increase conversions. We'll talk about setting realistic goals and achieving long-term success with the most popular social media platforms, as well as the importance of establishing your brand and fostering open dialogue with your customers.

But that's not all! We'll also dive into maximizing social media engagement by drawing your followers closer to your circle and optimizing your content for maximum visibility. Learn how to mix up the types of content on Facebook, Instagram, and YouTube and harness the power of hashtags to expand your reach even further. Plus, we'll uncover the benefits of collaborating with other businesses on social media, and share some personal tips that have proven to be extremely helpful in our own marketing efforts. Tune in now and start making social media work for you!

Mentioned Resources: 

More on Social Media - Using Social Media to Increase Traffic & Boost Sales 

 🎙️ Doors are open for The Converting Website!
Transform your website into your smartest sales tool. Get 4 months of live group coaching, lesson on website conversion, and several exclusive bonuses to help you attract and convert more clients—without tech overwhelm.

 👉 Enroll now at smarteronlinebusiness.com/tcw

 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm.
👉 smarteronlinebusiness.com/facebook

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.smarteronlinebusiness.com/

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Worried about your WordPress site's security? Let us guide you through crucial yet simple steps to safeguard it from online threats! We'll demystify the tech for you, helping you integrate these measures into your routine or delegate them effectively. Our discussion includes the significance of using WordPress security plugins, comparing free and paid versions, and the essential practice of creating strong, secure passwords that are tough for computers to crack.

Discover the key to password security as we explore the famous XKCD comic and compare secure and insecure password examples. Learn how to enable two-factor authentication for added protection and the importance of regularly updating your WordPress site. We recommend scheduling a weekly check-in for optimal security and peace of mind. Don't miss out on these valuable insights to keep your online presence safe and secure!

Mentioned Resources: 

Making Quality Passwords - xkcd Comic: Password Strength

Updating WordPress - How to Update your WordPress Site Step-by-Step 

Backing Up your Site - How to Back your Site Step-by-Step 

 🎙️ Doors are open for The Converting Website!
Transform your website into your smartest sales tool. Get 4 months of live group coaching, lesson on website conversion, and several exclusive bonuses to help you attract and convert more clients—without tech overwhelm.

 👉 Enroll now at smarteronlinebusiness.com/tcw

 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm.
👉 smarteronlinebusiness.com/facebook

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.smarteronlinebusiness.com/

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Do you know if your site is ADA Compliant? Let’s figure it out together!  

ADA Compliance is a collection of guidelines that determine if a user with disabilities can use your website. Not only does being ADA Compliant encourage inclusivity and allow more users to explore your site, but it is also legally required!  

Since ADA Compliance is mandatory on the internet, Web Content Accessibility Guideline (WCAG) creates and updates guidelines for us eCommerce business owners to follow! With the help of these guidelines, we can make a website that is accessible to users, no matter their disability. Today, I want to go through the top requirements we see here at BCSE that can affect your site’s ADA Compliance. 

Tune in to ensure that your site creates a quality user experience for all users! 

Mentioned Resources: 

For more information, read the current WCAG Guidelines for ADA Comp

 🎙️ Doors are open for The Converting Website!
Transform your website into your smartest sales tool. Get 4 months of live group coaching, lesson on website conversion, and several exclusive bonuses to help you attract and convert more clients—without tech overwhelm.

 👉 Enroll now at smarteronlinebusiness.com/tcw

 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm.
👉 smarteronlinebusiness.com/facebook

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.smarteronlinebusiness.com/

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Have you ever wondered if your hosting provider is up to snuff?  Do you think they are ok but just don’t know how to be sure? Let’s change that! 

Identifying a good hosting provider can be a difficult process. Join me as we explore the top questions and things you should be looking at to make sure you are hosted in the right place!  

As hosting providers, we have many customers who have come to us with vastly different needs. Some are small while others are large. Some have niche content that requires special care in maintaining quality performance. Overall, when choosing a hosting provider, there is more involved than just finding someone to host your site on their server, so today we will share 11 key questions to keep in mind when finding a hosting provider that suits you!  

Tune in to arm yourself with these critical questions and make confident hosting decisions! 

Mentioned Resources: 

Secure ports for email services 

• For SMTP: 465 
• For POP3: 995 
• For IMAP: 993 
• For SFTP: 22 

Have other questions? Contact us!

• BCSE Contact Us

 🎙️ Doors are open for The Converting Website!
Transform your website into your smartest sales tool. Get 4 months of live group coaching, lesson on website conversion, and several exclusive bonuses to help you attract and convert more clients—without tech overwhelm.

 👉 Enroll now at smarteronlinebusiness.com/tcw

 🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm.
👉 smarteronlinebusiness.com/facebook

Support the show

Be sure to subscribe to our podcast where ever you are listening!

You can find our show notes at:
https://www.smarteronlinebusiness.com/

Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering