In this episode, host Brennan Robison is joined by Crystal Williams, Chief Human Resources Officer at Corpay, for a deep dive into how the company uses employee engagement surveys to drive meaningful cultural change. With U.S. engagement at a 10-year low, Williams explains why Corpay has moved beyond traditional satisfaction surveys to focus on measuring true engagement—defined by how much discretionary effort employees are willing to invest in their roles.

Crystal details how Corpay tailors survey content to reflect company values, wellness, leadership vision, and communication effectiveness. She shares how data-driven insights have led to real policy changes, including expanded personal time off and the creation of a robust internal communications hub. The conversation also explores the role of AI in analyzing survey responses, strategies for boosting participation, and how demographic data helps uncover nuanced engagement trends—such as the post-pandemic rebound among women in the workforce.

This episode is a must-listen for leaders looking to transform survey feedback into action, and for organizations aiming to build a culture rooted in trust, transparency, and inclusion.

In this episode, Brennan Robison speaks with Danny Martucci about the critical role technology plays in supporting small and medium-sized businesses (SMBs), especially in a volatile economic climate. Despite ongoing challenges, 85% of SMBs surveyed by Corpay are optimistic about their growth prospects in 2025, largely driven by the adoption of new technologies.

Martucci explains how Corpay’s commercial card solutions help businesses improve cash flow, access funding, and streamline financial operations. He describes the evolution from manual, paper-based processes to digital systems, emphasizing how automation has transformed invoice processing, accounts payable, and overall financial management.

The conversation highlights the growing importance of cloud-based tools, the increasing affordability and ease of adoption for SMBs, and the measurable return on investment through time and cost savings. Martucci also addresses concerns about cybersecurity, noting that digital systems often offer better security and visibility than traditional methods.

Looking ahead, he shares insights on the integration of AI into financial tools—especially in AP automation—and suggests that AI will continue enhancing software capabilities in intuitive, context-aware ways. For SMBs hesitant about technology adoption, Martucci advises starting with one clear use case to demonstrate value and build from there.

In this episode of Smarter Payments by Corpay, Brennan Robison talks with Alex Kaminsky about what makes a successful B2B advertising campaign. Kaminsky shares his unique career journey—from Wall Street to Turner Broadcasting, then to B2B marketing roles at YP and Fleetcor, eventually leading to his role at Corpay.

Key Highlights:

B2B vs. B2C Marketing: While both must persuade buyers who may not be actively seeking new products, B2B has traditionally focused on product features, whereas B2C leverages emotion and storytelling. Kaminsky argues that modern B2B should adopt more B2C tactics—using emotive, human-centric messaging to connect more effectively.

The “Product Dilemma”: Companies often fall too in love with their products, leading to complex and uninspiring marketing. Kaminsky emphasizes the need to simplify messaging and focus on the buyer’s real pain points.

Standing Out in a Crowded Market: With B2B buyers exposed to thousands of ads daily, cutting through the noise requires a distinctive approach. Kaminsky explains Corpay’s decision to use “The Corpay Guy”—a relatable character who communicates in human language, avoids jargon, and focuses on clarity and trust.

Campaign Strategy: Research revealed that potential buyers were often confused by B2B terminology, which hindered their decision-making. The campaign’s goal became clear: eliminate confusion and provide clarity through approachable messaging.

Creative Process: From auditioning dozens of actors to rigorous testing, the Corpay team found the perfect face for their brand. The campaign has driven exceptional results, with high engagement and brand recognition.

Corpay’s Rebrand: The company’s rebrand, officially launched a year ago, reflects years of strategic transformation. Corpay has evolved from a fleet card company into a global corporate payments provider, combining fintech innovation with the resources of a major financial institution.

Award Recognition: The campaign earned Corpay an AMA AMIA award, which Kaminsky views as welcome validation—but secondary to the goal of driving revenue and empowering the sales team.

Kaminsky’s Three Pillars for B2B Marketing Success:

Know your audience deeply.

Avoid falling in love with your product—focus instead on the customer experience.

Get your data right to guide informed decisions.

In this episode of Smarter Payments by Corpay, host Brennan Robison, Director of Corporate Communications, welcomes Scott duFour, Corpay’s Chief Information Officer, to discuss the evolving role of AI in payments and IT operations.

duFour shares how Corpay is leveraging AI across multiple business lines, focusing on enhancing customer service, improving risk management in cross-border payments, and strengthening cybersecurity. AI is also playing a key role in IT operations, helping automate security measures, streamline development processes, and optimize customer retention efforts.

The conversation also covers the growing focus on hyper-automation, where AI and other technologies are expected to revolutionize back-office processes such as billing and finance. duFour emphasizes that AI’s role at Corpay is not to replace jobs but to improve efficiency, allowing the company to scale effectively without increasing operational costs.

Security remains a top priority, with Corpay closely monitoring how cybercriminals are using AI for social engineering attacks. The company is investing in AI-driven security tools and employee training to combat emerging threats. Additionally, compliance efforts are evolving, particularly in credit products, as regulations become stricter.

Looking ahead, duFour highlights Corpay’s priorities: continuing to evolve its product offerings, integrating AI-driven insights, navigating regulatory challenges like PCI 4.0, and attracting top IT talent.

In this episode of Smarter Payments by Corpay, host Brennan Robison, Director of Corporate Communications at Corpay, speaks with Azba Habib, Corpay’s Chief Compliance Officer, about the complexities of regulatory change management and how compliance can be leveraged as a competitive advantage.

Azba shares insights from her 20-year career in fintech, emphasizing that regulatory management is not just a piece of the puzzle—it is the puzzle. She outlines three key pillars of compliance: foresight (anticipating regulatory changes), translation (turning complex regulations into actionable steps), and execution (implementing changes effectively while aligning with business goals).

The conversation explores the challenges of operating in a fast-changing and fragmented regulatory landscape, including managing jurisdictional differences, maintaining strong banking and network relationships, and ensuring local expertise to navigate regional regulatory expectations. Azba also discusses the strategic importance of building robust compliance frameworks and how a well-executed compliance program can enhance a company’s reputation, foster trust with partners, and even create new revenue opportunities.

Key takeaways from the discussion include:

• Think globally, hire locally – Understanding local regulatory nuances is essential.
• Invest in a strong regulatory framework – A scalable system ensures smoother adaptation to ongoing changes.
• View compliance as a business asset – When done right, compliance strengthens relationships, attracts customers, and differentiates a company in the market.

In this episode of Smarter Payments by Corpay, host Brennan Robison, Director of Corporate Communications, speaks with Steve Greene, Executive Vice President of Corporate Development and Strategy at Corpay. The conversation centers on Corpay’s growth strategy, driven by mergers and acquisitions (M&A), and the company’s plans for 2025.

Key Highlights:

Corpay’s Growth and M&A Legacy:
Over its 20+ years, Corpay has grown from a regional fuel card provider into a global B2B payments giant, fueled by over 100 acquisitions. The company aims for a balance between organic growth (targeting 10% annually) and strategic acquisitions, supported by its strong free cash flow.

M&A Focus Areas:

• The priority is acquiring corporate payments businesses, especially domestic payables and cross-border payment companies.
• Diversifying the vehicle payments segment beyond fuel cards into areas like electric vehicle services and automotive registrations.
• Moving back to "wheelhouse deals" post-COVID, focusing on larger acquisitions with meaningful earnings contributions.

Notable 2024 Transactions:

• Acquisitions of Paymerang (domestic payables) and GPS (cross-border payments) deployed over $1 billion in capital. Combined, these are expected to contribute hundreds of millions in revenue in 2025.
• A strategic divestiture of non-core assets also marked a shift towards portfolio optimization.

Acquisition Strategy:

• Corpay builds relationships with potential targets years in advance, often entering commercial partnerships to assess compatibility.
• Key factors in acquisition decisions include synergy potential (cost and sales efficiencies) and alignment with Corpay’s growth objectives.
• Most transactions are structured as all-cash deals, simplifying the process and appealing to sellers.

2025 Outlook and Market Trends:
Greene is optimistic about Corpay’s M&A prospects in 2025, citing a favorable macroeconomic environment and expected reductions in interest rates. The company plans to replicate the success of 2024 by targeting sizable corporate payments acquisitions and refining its portfolio further.

Retaining Seller Legacy:
Corpay’s decentralized model allows acquired companies to maintain a degree of autonomy, preserving their culture and leadership. This approach appeals to founder-led businesses, aligning with their desire for a long-term home for their operations and employees.

The episode concludes with Greene’s confidence in Corpay’s future growth and its ability to execute impactful acquisitions while fostering a collaborative and enduring legacy.

In this episode, Brennan Robison, Director of Corporate Communications at Corpay, interviews Tom Panther, Corpay’s Chief Financial Officer, reflecting on the company's transformative year in 2024 and its plans for 2025. Key topics discussed include:

Rebranding to Corpay: The transition from FLEETCOR to Corpay highlights the company's evolution beyond vehicle-related payment solutions, emphasizing its comprehensive offerings for non-payroll-related expenses. The rebrand has been well-received by employees, investors, and customers, enhancing corporate identity while retaining strong niche brands like Fuelman and All-Star.

Simplification of Business Divisions: Corpay streamlined its business into three segments—corporate payments, vehicle payments, and lodging payments—making its operations and offerings easier to communicate and understand.

Capital Allocation: Corpay allocated capital strategically in 2024, including $900 million in stock buybacks and $1.2 billion on acquisitions like Paymerang and GPS to bolster its corporate payment capabilities, now projected to represent 40% of the business by 2025.

Performance and Growth: The company achieved record revenues, a $100+ rise in stock price, and was named a Great Place to Work and one of Time’s World's Best Companies in 2024, underscoring its strong financial model and commitment to culture.

Focus for 2025: The company's key strength lies in execution. With a clear strategy, product clarity, and momentum from 2024, Corpay aims to capitalize on its investments and drive further growth in 2025.

The episode concludes with Panther expressing confidence in Corpay’s ability to continue delivering value through operational excellence.

In this episode of Smarter Payments by Corpay, Brennan Robison interviews Crystal Williams, Corpay’s Chief Human Resources Officer, about strategies for attracting and retaining top talent in today's post-COVID landscape. Crystal, with her extensive experience at Corpay, discusses the evolving nature of the hiring market, which has transitioned from the upheaval of the Great Resignation to a more stable phase. She highlights that companies now face the challenge of balancing flexibility, particularly around remote and hybrid work, with the evolving expectations of a multi-generational workforce.

Crystal explains that different generations (Baby Boomers, Gen X, Millennials, Gen Z) have varying expectations of their employers, from stability to work-life balance to autonomy in how and where they work. Companies need to adapt their employee value propositions to meet these diverse needs. She emphasizes the importance of personal development opportunities, especially for younger generations, who value growth and a company’s purpose.

The conversation also touches on how companies can offer recognition and professional development, including Corpay's virtual Global Leader Program designed to teach leadership in a hybrid work environment. Crystal further shares Corpay’s success with a platform for employee recognition, where employees can give and receive "Gratitudes," fostering a positive work culture.

Finally, Crystal outlines three key strategies for attracting and retaining talent: adopting skill-based hiring, improving onboarding processes to reduce early turnover, and digitizing learning and development programs to engage younger employees. These strategies, alongside the lessons learned during the pandemic, are essential for building a productive and engaged workforce.

This episode of Smarter Payments by Corpay highlights a unique opportunity in B2B payments: despite the digital transformation in consumer payments, many U.S. businesses still use paper checks for transactions, leaving a vast market potential for B2B payment innovations. Speaking at the Fintech South conference, Corpay’s Rick Fletcher, Group President of Payables, and Steve Greene, VP of Corporate Development and Strategy, discussed the complexity and inefficiencies in B2B payments.

Rick and Steve point out that, unlike consumers who manage their own finances, businesses have complex processes for spending, given the need for approval and control over funds. These transactions involve various expenditures—from paying suppliers to managing operating costs—often with checks, causing delays, fraud risk, and reconciliation challenges. While consumer payments have advanced with tools for budgeting and real-time tracking, B2B payment systems lag behind, despite B2B being a five-times-larger market than consumer payments.

Fletcher explains that many companies see B2B payments as crucial yet not a core focus, resulting in outdated processes that companies feel are "good enough" despite inherent inefficiencies. Greene adds that many businesses prioritize collecting payments over optimizing their payment processes, contributing to the relative obscurity of B2B payments as an innovation area. However, Corpay aims to change this by offering solutions that streamline and digitize B2B payments, promoting efficiency and control in an often-overlooked sector.

The podcast episode focuses on the challenges IT leaders face during the 2025 budget season, specifically regarding the rising costs of Software as a Service (SaaS) and the integration of artificial intelligence (AI). Brennan Robison, Director of Corporate Communications at Corpay, interviews Scott duFour, Corpay's Chief Information Officer (CIO). They discuss strategies for managing IT expenses while maintaining operational efficiency.

Key takeaways include:

SaaS Costs: As companies migrate more assets to the cloud, SaaS contracts are often consumption-based. Over time, vendors increase prices significantly at contract renewals, posing a challenge for predictable cost management. Scott outlines strategies Corpay employs, such as stricter governance, price increase caps, and market research to negotiate better contracts.

AI Hype vs. Value: AI is a major focus for many organizations in 2025, but companies must assess whether these solutions offer real value. Scott emphasizes the importance of being cautious with AI investments, starting small with proof of concepts (POCs), and scaling only when there is clear evidence of value.

Procurement and Governance: Corpay's federated model complicates IT procurement, but by centralizing visibility and aggregating demand across business units, the company ensures it gets the best terms in SaaS contracts. The CFO plays a key role in balancing costs and managing the transition from CapEx to OpEx.

AI Success Story: Scott shares an example of a successful AI initiative in Brazil that improved customer service efficiency and satisfaction, highlighting how Corpay strategically integrates AI to enhance operational performance.

The episode provides actionable insights for IT leaders on balancing SaaS and AI investments while navigating rising costs and technological hype.