Smarter Podcasting: How To Use Podcasting For Business Growth

Seasoned podcaster Garry Kelly,  Managing Director of GK Media, shares invaluable insights on creating a successful podcast, detailing how he built his professional studio in Galway and offering tips for new podcasters. 

Key Takeaways:
- Start with just a good microphone - quality comes first. Acoustics matter more than equipment.
- Editing makes a big difference in polishing episodes. Be willing to trim and refine raw recordings.  
- Add video elements to expand reach on social media. Clips on TikTok and YouTube can draw new listeners.
- Seek to constantly improve audio, visuals, equipment. Successful creators build skills over time.
- Focus on providing value for your audience above all else. 

"If you’ve lost interest, your audience have also lost interest."

Entities Mentioned:
- GK Media, Galway Races, Jerry Girls, Tommy Tiernan, Gary Talks, Zoom, Taskam, Road microphones, Sennheiser microphones, Shure microphones, Blackmagic cameras, Adobe Audition

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Email me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

I'm joined by a podcaster who I first met when we did a coaching call on how to use Descript. Then she heard about my podcast audits I've been doing and she was like, "yes, please give me an audit!"

My guest today has a background in customer service, and she just wants to serve people and help people. So started a podcast with her dad, which means they actually have a good rapport together, which she says that like it's obvious, but that's not obvious that you have a good rapport with your dad and you can do a podcast, but she created a podcast with her dad called The Human Being Project and their website is The Change Evolutionist. 

My guest today is Janelle Thiessen!

In this episode we cover;
- branding
- mic placement
- how to make a killer introduction!
- and more!!

So listen to find out how to make your podcast the best it can be!!

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Email me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

I share my top 10 programs for podcasting and how much they cost. 

I discuss the importance of using these programs to create high-quality podcasts and streamline the editing process. I also highlight the benefits of using programs like Descript, Canva, ChatGPT, Adobe Enhance, Notion, Calendly, ActiveCampaign, and hiring a content writer and editor, emphasizing the value of investing in these tools to save time and improve the overall podcasting experience.

Key Takeaways:

• Descript is a game-changer for podcast editing, allowing easy text-based editing and waveform visualization.
• Canva is essential for creating podcast artwork and episode graphics, even for those with no design experience.
• ChatGPT can be used to generate episode titles, show notes, and interview questions, saving time and improving content quality.
• Adobe Enhance is a powerful tool for improving audio quality, especially for poorly recorded or low-quality audio.
• Notion is a versatile organizational tool that helps manage podcast workflows, guest lists, and show notes.
• Calendly simplifies the process of scheduling podcast interviews and appointments with guests.
• ActiveCampaign is an email provider that helps automate email sequences and manage mailing lists for podcast promotion.
• Hiring a content writer and editor can save time and improve the quality of podcast blog posts and show notes.

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Book a free call with me here to help you create the best podcast possible!

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Email me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

I'm not here to tell you how to make your first million dollars. I'm not here to tell you how to get a million followers. I can help you create a podcast that is of high quality content. My expertise, is in podcast audio and podcast quality. 

In my second podcast audit I talk to Care Messer from the Birth Education Center and give some simple advice that instantly improves her audio.

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Book a free call with me here to help you create the best podcast possible!

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Email me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

The first Smarter Podcasting, Podcast Audit.  My expertise, is in podcast audio and podcast quality.  I'm not here to tell you how to make your first million dollars. I'm not here to tell you how to get a million followers. I can help you create a podcast that is of high quality content.

And that is the number one rule. Podcasting and the rest comes after that. 

I'm talking to a good friend of mine, Damien Cole, the host of the XLT, the Expat Locals and Travelers podcast. He's originally from San Francisco, California. He's a writer, director, actor, comedian, and podcaster.

Damien sent me one of his podcasts to audit, find out my feedback and how it can help you improve your podcast quality.

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Book a free call with me here to help you create the best podcast possible!

Book your free studio tour today!

Email me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

In this episode, I'm going to cover one of the most important questions you can find on Google. What editing software do I use to edit my podcast? And what is the difference between audacity and gavage band? And this episode, we're going to cover the pros and cons of each of those programs. And the one major difference that you need to know before you decide which program to choose. 

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Book a free call with me here to help you create the best podcast possible!

Email me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

Feeling unsure about starting or improving your solo podcast? In this episode,I share five essential strategies to help you create your solo podcast that your audience will love. 

From research and storytelling to authenticity and listener engagement, I share my expert insights on making your solo podcast a success.

Episode Highlights:

[00:01:00] Research and Preparation: Learn why researching your topic thoroughly is crucial, whether you're an expert or a beginner in your niche.

[00:03:00] Using Your Voice: Discover the significance of your voice in conveying your podcast's message and engaging your audience. Niall emphasizes the importance of authenticity and vocal variety. 

[00:05:00] Crafting a Story Arc: Niall discusses the power of incorporating a story arc into your solo podcast to create anticipation, suspense, and keep listeners hooked. 

 [00:07:00] Vulnerability and Authenticity: Understand the value of being genuine and sharing personal experiences to build a relatable and human connection with your listeners.

[00:08:00] Incorporating Listener Feedback: Explore the benefits of listener engagement and feedback in building a loyal community and enhancing your podcast's content.

[00:09:00] dditional Tips: Niall shares extra tips like introducing giveaways, encouraging audience interaction, and emphasizing a strong call to action. 

[00:10:00] Niall addresses the question of whether solo podcasts can succeed and highlights the creative control they offer.
 
[00:11:00] Conclusion: Niall wraps up the episode by encouraging podcasters to focus on quality content and offers his contact information for further advice and guidance. 

Key Takeaways:
- Thoroughly research and prepare your content to eliminate filler words and boost confidence.
- Your voice is your podcast's most essential tool; use it authentically to engage listeners.
- Create a compelling story arc to enhance the flow and intrigue of your solo podcast.
-Embrace vulnerability and authenticity to foster deeper connections with your audience.
- Incorporate listener feedback to build an engaged community around your podcast. 

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Book a free call with me here to help you create the best podcast possible!

Email me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

Thank you to Anii Hoang from The Aspiring CMO podcast for letting me share this episode with you! 

In my journey with Seven Million Bikes Podcasts, a pivotal moment emerged when a talented marketing graduate posted on Facebook, expressing her eagerness to contribute blogs for her portfolio. 

Our initial conversation left me astounded by her vigor, expertise, and most significantly, her knowledge, particularly in domains like SEO, domain authority, and content crafting. 

As the world gradually reopened after the lockdown, a face-to-face meeting over coffee deepened her advice to focus my efforts onto a singular endeavor for bolstered domain authority and SEO impact. 

Despite this counsel, I found myself clinging to Seven Million Bikes' multi-dimensional identity, encompassing podcasts, comedy, and events.

The alliance sparked by the aforementioned graduate not only endured but blossomed into an inspiring narrative of growth. 

Anii, the graduate, has since carved her own path of accomplishment, establishing her podcast and YouTube channel, aptly named The Aspiring CMO (Chief Marketing Officer). 

This platform serves as a repository for insights drawn from genuine experiences, narratives, and individuals within the realms of marketing and entrepreneurship. My admiration for Anii's content is palpable, culminating in a symbiotic exchange. 

She graciously invited me to her show as a guest, symbolizing the intersection of our journeys and the transformation of our individual pursuits into shared triumphs.

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Book a free call with me here to help you create the best podcast possible!

Book your free studio tour today!

Email me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

I'm opening up about my podcasting journey and the blunders I've encountered along the way. Join me as I share some valuable lessons learned from my experiences so that you can avoid these pitfalls and create a smoother path to podcasting success.

Key Times to Listen:

00:01:00 - The Importance of Hitting Record

00:02:00 - The Power of Headphones

00:04:30 - Communicating with Guests for Video

00:06:00 - Embracing Dynamic Microphones

00:08:30 - Eliminating Interruptions and Disturbances

Key Takeaways:

1. Hit Record and Have a Checklist: Always press that record button and create a checklist to prevent the dreaded missed recording.
2. Wear Headphones for Quality Monitoring: Headphones are your allies in capturing and improving audio quality by catching unwanted sounds.
3. Select the Right Microphone and Settings: Double-check your microphone selection and settings to avoid ending up with unexpected recordings.
4. Prep Your Guests for Video: Communicate clearly with your guests about video recordings to maintain professionalism and prevent surprises.
5. Invest in Quality Equipment: Opt for dynamic microphones with cardioid patterns to enhance your sound and eliminate background noise.

I encourage you to join the conversation! Share your own podcasting mishaps and experiences by leaving a voice message here. 

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Book a free call with me here to help you create the best podcast possible!

Email me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

I've got something special to share with you – an honest review of the Maono PD200X Microphone that's making waves in the content creation world.

Join me on this audio journey as we unbox the dynamic Maono PD200X, a versatile USB/XLR microphone with a unique glowing band that sets it apart from the rest.

I'll walk you through its technical specifications, ergonomic design, and the powerful Maono Link app, which offers full audio control. And here's the exciting part – I'll compare the PD200X head-to-head with popular contenders like the Shure PGA58, Shure SM57, and Audix F50s, to see how it stacks up.

From podcasting and vlogging to streaming and video conferences, I'll share my real-world experiences with the PD200X. Plus, we'll explore the Maono Link app's features, including compression, limiting, and EQ adjustments.

No fluff, no hype, just honest insights into the pros and cons of the Maono PD200X. 

Find timestamps below to navigate through the episode with ease. By the end, you'll have all the info you need to decide if this mic is the perfect match for your content creation needs.

Timestamps:
00:00 - Introduction: Discover the Maono PD200X
01:25 - Unboxing the Mic: Sleek design and glowing band
03:15 - Ergonomics and Build Quality: A closer look
04:50 - Maono Link App: Take control of your audio
06:30 - Audio Quality Comparison: PD200X vs. the competition
09:10 - Real-World Applications: Putting it to the test
11:05 - Pros and Cons: Honest insights
13:00 - Final Verdict: Is the Maono PD200X right for you?
14:30 - Conclusion: Embrace the audio revolution with the PD200X

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Book a free call with me here to help you create the best podcast possible!

Email me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!