What if the secret to franchise growth wasn’t found in dashboards or marketing campaigns, but in relationships, accountability, and culture?

Marianne Murphy has spent more than 25 years driving growth in franchising, from early days at Housemaster Home Inspection to leadership roles with Floor Coverings International, Any Lab Test Now, and more. A Certified Franchise Executive and EOS Integrator, she brings a unique perspective on how emerging brands can scale with clarity and culture at the center.

In this conversation, Marianne shares the pivotal lessons she learned working alongside Ken Austin, the founder of the home inspection franchise industry, and how his mantra “If it’s good for the franchisees, it’s good for the business”  still shapes her approach today. She explains why “semi-absentee ownership” is a dangerous myth, how accountability charts and EOS can transform leadership teams, and why culture and relationships must come before compliance.

Whether you’re an emerging brand trying to define your KPIs, a franchisor looking to strengthen franchisee trust, or a leader curious about EOS, this episode is packed with practical strategies and candid wisdom. Marianne’s journey proves that sustainable growth comes from planting the right seeds, nurturing relationships, and building a culture that franchisees can believe in.

Connect with Marianne

Website: https://murphyconsulting.com/

Linkedin: https://www.linkedin.com/in/mariannemurphy/

Episode Highlights:

• Marianne’s start in franchising
• Lessons from Ken Austin: “If it’s good for the franchisees, it’s good for the business”
• Why “semi-absentee ownership” is a dangerous myth
• The role of KPIs and leading indicators in driving growth.
• How EOS brings clarity and accountability to leadership teams.
• The visionary-integrator dynamic
• Why culture and trust matter more than compliance.
• The importance of mentorship, relationships, and community in franchising.
• Building trust, culture, and franchisee relationships over compliance
• How mentorship, community, and committees strengthen systems

Connect with Tracy

Personal LinkedIn: https://www.linkedin.com/in/tracy-panase/

JBF LinkedIn - https://www.linkedin.com/company/jbfsale

JBF Franchise System - https://jbfsalefranchise.com/

Email: [email protected]

Connect with Shannon

Personal LinkedIn - https://www.linkedin.com/in/shannonwilburn/

JBF LinkedIn - https://www.linkedin.com/company/jbfsale

Website - https://shineexecutivecoaching.com/

Email - [email protected]