In this Roofing Road Trips® episode, Karen Edwards talks with Brian Cook of Dataforma, a long-standing technology leader in the roofing industry. From day one, Dataforma's goal has been to improve the lives of contractors by helping manage the workflows of complex projects. Brian will share how the company identifies which features to upgrade, the role of user feedback in shaping development and what updates will transform how contractors manage their work. With a focus on making day-to-day tasks more streamlined and intuitive, this conversation highlights how technology can empower roofing professionals to stay effective and efficient.

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