January 17, 2023

SmartEtailing 10-Minute Tuesday: 1/17/2023 Important tips for Lightspeed and WePay users, email popups, and big improvements for using Apple Maps and business services

12 minutes

We have had a couple of unusual topics come up this last week

Lightspeed POS connection - when connecting or if access is revoked and needs to be reconnected, remember the user who connects must have the admin role which is different from owner or any other role.
WePay - we had a couple of requests to un-refund refunds that were issued - there is no way to do that. If you refund an incorrect amount or just mistakenly refunded a sale, there is no way to pull back that refund. You’d just have to work with your customer to submit a new order.

Email marketing remains a highly effective marketing tool - seeing questions about adding email popups to collect email addresses

Should be using an email marketing service such as Mailchip, Constant Contact for that
Those services can produce a code snippet for embedding a signup form or popup on your site
Worth noting that there is still debate about the effectiveness of popups - do they help grow your list or do they actively drive away site visitors?
- Consider adding an offer in exchange for email signups

Apple Announced Apple Business Connect to broaden the tools to ensure your business shows up in Apple Maps, voice searches, and many apps.

Until now, it was limited and quite cumbersome
The only reason to bother was that Apple has a commanding share of voice searches due to their massive phone market share - this should make it easier for that to display in Apple maps, which hasn’t mattered but there are big updates coming to Maps too.

Be sure to email your questions to [email protected]. We read all emails sent and we look forward to hearing from you.

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Mark Still, Business Development

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