We've got an excellent direct mail program going and it's seeing success. We are working with the Bike Coop and NBDA so if you're interested in using direct mail to grow your sales, reach out to your agency rep (if you're using our Maintenance, Marketing, or Partner level marketing programs) or email Lauren Webb to get started.

Trek, Specialized, Santa Cruz, and Cannondale all have promotional activities going and we've got great content for your website. Look for email communication from the brands and from SmartEtailing to take advantage of the associated marketing assets.

Of course, it's one thing to have great content but to fully exploit it, you should be engaged in driving traffic to that content via email marketing, social posts, and paid advertising. Not sure how to do all of that? We can help. Email Mark Still for more details.

The most common question we get from retailers is about website pricing. Keeping your POS data healthy is the best way to make website pricing easy and accurate.

Be sure to email your questions to [email protected]. We read all emails sent and we look forward to hearing from you.

If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected].

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Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development

We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.

If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...